건강 관련 위험 기저율 정보의 제시 방식에 따른 효과적인 메시지 전략 -사회적 거리 지각을 중심으로
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저자
김수정
김재휘
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제어번호
103657935
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학술지명
한국심리학회지 소비자·광고
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권호사항
Vol.
18
No.
1
[
2017
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발행처
한국소비자·광고심리학회
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발행처 URL
http://www.koreanpsychology.or.kr
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자료유형
학술저널
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수록면
1-25
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언어
Korean
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출판년도
2017
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등재정보
KCI등재
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소장기관
이화여자대학교 중앙도서관
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판매처
'
건강 관련 위험 기저율 정보의 제시 방식에 따른 효과적인 메시지 전략 -사회적 거리 지각을 중심으로' 의 참고문헌
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효과적인 자궁경부암 예방행위 캠페인을 위한 수용자 연구 - 확장된 HBM 적용
조수영
광고연구 91 348-377
[2011]
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친숙감이 심리적 거리에 미치는 영향
배희경
인지과학 25 2 109-133
[2014]
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조기 암검진 권장을 위한 건강 캠페인에 있어서 메시지 세분화 전략에 관한 연구
조형오
한국광고홍보학보 7 2 182-223
[2005]
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예방 행동 분야에서 비용 수준이 주관적 위험 지각에 미치는 효과: 시행 주체의 공공성 지각과 메시지 유형을 중심으로
김재휘
광고학연구 25 2 233-254
[2014]
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여성암 조기검진 촉진 캠페인의 설득효과 요인에 관한 연구
조삼섭
한국광고홍보학보 11 1 249-276
[2009]
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박사
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건강예방행동 촉진을 위한 커뮤니케이션 전략: 메시지 프레이밍과 시점-간 선택에서의 근시안적 편향을 중심으로
김재휘
광고학연구 22 7 111-133
[2011]
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Years, months, and days versus 1, 12, and 365 : the influence of units versus numbers
Monga, A.
Journal of Consumer Research 39 1 185-198
[2012]
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When a day means more than a year : Effects of temporal framing on judgments of health risk
Chandran, S.
Journal of Consumer Research 31 2 375-389
[2004]
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We're at as much risk as we are led to believe : Effects of message cues on judgments of health risk
Menon, G.
Journal of Consumer Research 28 4 533-549
[2002]
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Unrealistic optimism about susceptibility to health problems
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The pros and cons of temporally near and distant action
Eyal, T.
Journal of Personality and Social Psychology 86 6 781-795
[2004]
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The moderator–mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations
Baron, R. M.
Journal of Personality and Social Psychology 51 6 1173-1182
[1986]
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The influence of message framing and issue involvement
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The health belief model and personal health behavior(Vol. 2, No. 4)
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The framing of relative performance feedback : Seeing the glass as half empty or half full
McFarland, C.
Journal of Personality and Social Psychology 66 6 1061-1073
[1994]
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The effects of message framing on mammography utilization
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The effectiveness of gain-framed messages for encouraging disease prevention behavior: Is all hope lost?
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The effect of conceptual and perceptual fluency on brand evaluation
Lee, A. Y.
Journal of Marketing Research 41 2 151-165
[2004]
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Self–other judgments and perceived vulnerability to victimization
Perloff, L. S.
Journal of Personality and Social Psychology 50 3 502-510
[1986]
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Risk, communication and health psychology
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Reckoning with risk: learning to live with uncertainty
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Prospect theory : An analysis of decision under risk
Kahneman, D.
Econometrica : Journal of the Econometric Society 47 2 263-291
[1979]
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Portrait of the self-enhancer : well adjusted and well liked or maladjusted and friendless?
Taylor, S. E.
Journal of Personality and Social Psychology 84 1 165-176
[2003]
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It's the mind-set that matters : The role of construal level and message framing in influencing consumer efficacy and conservation behaviors
White, K.
Journal of Marketing Research 48 3 472-485
[2011]
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Is 1/10> 10/100? The effect of denominator salience on perceptions of base rates of health risk
Raghubir, P.
International Journal of Research in Marketing 25 4 327-334
[2008]
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Influence of media on audiences’ personal risk perceptions: Implications of perceived social distance between self and others depicted in the media
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Impact of directly and indirectly experienced events : The origin of crime-related judgments and behaviors
Tyler, T. R.
Journal of Personality and Social Psychology 39 1 13-28
[1980]
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Illusion and well-being : a social psychological perspective on mental health
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Fondness makes the distance grow shorter : Desired locations seem closer because they seem more vivid
Alter, A. L.
Journal of Experimental Social Psychology 47 1 16-21
[2011]
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Emotion and social judgments (No. 23)
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Effects of fluency on psychological distance and mental construal(or why New York is a large city, but New York is a civilized jungle)
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Do moderators of the optimistic bias affect personal or target risk estimates? A review of the literature
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Context framing to enhance HIV-antibody-testing messages targeted to African American women
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Construal-level theory of psychological distance
Trope, Y.
Psychological Review 117 2 440-463
[2010]
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Conflict between intuitive and rational processing : when people behave against their better judgment
Denes-Raj, V.
Journal of Personality and Social Psychology 66 5 819-829
[1994]
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Bringing the frame into focus : the influence of regulatory fit on processing fluency and persuasion
Lee, A. Y.
Journal of Personality and Social Psychology 86 2 205-218
[2004]
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Bad is stronger than good
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Automatic processing of psychological distance : evidence from a Stroop task
Bar-Anan, Y.
Journal of Experimental Psychology : General 136 4 610-622
[2007]
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Asymmetrical effects of positive and negative events : the mobilization-minimization hypothesis
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AIDS and me, never the twain shall meet : The effects of information accessibility on judgments of risk and advertising effectiveness
'
건강 관련 위험 기저율 정보의 제시 방식에 따른 효과적인 메시지 전략 -사회적 거리 지각을 중심으로'
의 유사주제(
) 논문