건강 관련 위험 기저율 정보의 제시 방식에 따른 효과적인 메시지 전략 -사회적 거리 지각을 중심으로

논문상세정보
    • 저자 김수정 김재휘
    • 제어번호 103657935
    • 학술지명 한국심리학회지 소비자·광고
    • 권호사항 Vol. 18 No. 1 [ 2017 ]
    • 발행처 한국소비자·광고심리학회
    • 발행처 URL http://www.koreanpsychology.or.kr
    • 자료유형 학술저널
    • 수록면 1-25
    • 언어 Korean
    • 출판년도 2017
    • 등재정보 KCI등재
    • 소장기관 이화여자대학교 중앙도서관
    • 판매처
    유사주제 논문( 0)

' 건강 관련 위험 기저율 정보의 제시 방식에 따른 효과적인 메시지 전략 -사회적 거리 지각을 중심으로' 의 참고문헌

  • 효과적인 자궁경부암 예방행위 캠페인을 위한 수용자 연구 - 확장된 HBM 적용
    조수영 광고연구 91 348-377 [2011]
  • 친숙감이 심리적 거리에 미치는 영향
    배희경 인지과학 25 2 109-133 [2014]
  • 조기 암검진 권장을 위한 건강 캠페인에 있어서 메시지 세분화 전략에 관한 연구
    조형오 한국광고홍보학보 7 2 182-223 [2005]
  • 예방 행동 분야에서 비용 수준이 주관적 위험 지각에 미치는 효과: 시행 주체의 공공성 지각과 메시지 유형을 중심으로
    김재휘 광고학연구 25 2 233-254 [2014]
  • 여성암 조기검진 촉진 캠페인의 설득효과 요인에 관한 연구
    조삼섭 한국광고홍보학보 11 1 249-276 [2009]
  • 박사
  • 건강예방행동 촉진을 위한 커뮤니케이션 전략: 메시지 프레이밍과 시점-간 선택에서의 근시안적 편향을 중심으로
    김재휘 광고학연구 22 7 111-133 [2011]
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    Monga, A. Journal of Consumer Research 39 1 185-198 [2012]
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    Chandran, S. Journal of Consumer Research 31 2 375-389 [2004]
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    Menon, G. Journal of Consumer Research 28 4 533-549 [2002]
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    Baron, R. M. Journal of Personality and Social Psychology 51 6 1173-1182 [1986]
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    Maheswaran, D. Journal of Marketing Research 27 3 361-367 [1990]
  • The health belief model and personal health behavior(Vol. 2, No. 4)
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    White, K. Journal of Marketing Research 48 3 472-485 [2011]
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    Alter, A. L. Psychological Science 19 2 161-167 [2008]
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    Kalichman, S. C. Health Psychology 14 3 247-254 [1995]
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    Trope, Y. Psychological Review 117 2 440-463 [2010]
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    Denes-Raj, V. Journal of Personality and Social Psychology 66 5 819-829 [1994]
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    Lee, A. Y. Journal of Personality and Social Psychology 86 2 205-218 [2004]
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    Baumeister, R. F. Review of General Psychology 5 4 323-370 [2001]
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    Bar-Anan, Y. Journal of Experimental Psychology : General 136 4 610-622 [2007]
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    Taylor, S. E. Psychological Bulletin 110 1 67-85 [1991]
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