연구동향 분석

CSR이 브랜드자산과 충성도에 미치는 영향: 제품품질과 서비스품질의 조절효과를 중심으로

홍재원 ( Jae Won Hong ) 박승배 ( Seung Bae Park ) 김용재 ( Yong Jae Kim ) 2015년

논문상세정보
인용/피인용
' CSR이 브랜드자산과 충성도에 미치는 영향: 제품품질과 서비스품질의 조절효과를 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brand equity
  • corporate social responsibility
  • csr
  • customer loyalty
  • product quality
  • service quality
  • 고객 충성도
  • 브랜드자산
  • 서비스 품질
  • 제품품질
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
4,822 0

0.0%

' CSR이 브랜드자산과 충성도에 미치는 영향: 제품품질과 서비스품질의 조절효과를 중심으로' 의 참고문헌

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