연구동향 분석

소비자-브랜드 관계와 브랜드성과관련 변수들의 역할 및 관계

김문태 2015년

논문상세정보
인용/피인용
' 소비자-브랜드 관계와 브랜드성과관련 변수들의 역할 및 관계' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brand congruity
  • brand loyalty
  • brandlove
  • brandtrust.brandnostalgia
  • consumer-brandrelationship
  • 브랜드 사랑
  • 브랜드 충성도
  • 브랜드 향수
  • 브랜드동일시
  • 브랜드신뢰
  • 소비자-브랜드 관계
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,068 0

0.0%

' 소비자-브랜드 관계와 브랜드성과관련 변수들의 역할 및 관계' 의 참고문헌

  • 소비자와 브랜드 관계의 질적요인(BRQ)에 관한 연구: 제품 및 커뮤니케이션요인을 중심으로
    김유경 한국언론학보 47 (4) : 8 ~ 219 [2003]
  • 소비자-브랜드관계이론의 적용가능성에 대한 연구
    김문태 경영과 정보연구 29 (1) : 97 ~ 115 [2010]
  • 소비자-브랜드 관계형성에 있어 브랜드의인화의 역할
    김문태 경영과 정보연구 33 (4) : 77 ~ 97 [2014]
  • 소비자-브랜드 관계(Brand Relationship) 유형과 영향요인에 관한 실증연구
    김유경 광고연구 54 : 7 ~ 32 [2002]
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    Bengtsson A. Advances in Consumer Research 30 : 154 ~ 154 [2003]
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    Chaudhuri A. Journal of Marketing 65 (2) : 81 ~ 93 [2001]
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  • The Role of Consumer-Brand Identification in Building Brand Relationships
    Tuška, U. Journal of Business Research 66 : 53 ~ 59 [2013]
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  • Some Antecedents and Outcomes of Brand Love
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  • Role of Brand Relationships And Tribal Behavior on Brand Loyalty
    Tsiotsou, R. H American Marketing Assocation : 367 ~ 374 [2013]
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    Fournier, S. International Journal of Research in Marketing 14 : 451 ~ 472 [1997]
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    Crosby, L. A. Journal of Marketing 54 (3) : 68 ~ 81 [1990]
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    Blackstone, M Journal of Advertising Research 32 (2) : 79 ~ 83 [1991]
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  • Exploring the Formation Process of Brand Love:A Comparison between Goods and Services
    Tsiotsou, R. H 2011 Academy of Marketing Science World Marketing Congress(Jury 19-23), Reims, France : 557 ~ 561 [2011]
  • Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context
    Chung, E. Advances in Consumer Research 35 : 333 ~ 340 [2008]
  • Direct and Indirect Effects of Self-Image Congruence on Brand Loyalty
    Frank, K. Journal of Business Research 59 (90) : 955 ~ 964 [2006]
  • Dimensions of brand personality
    Aaker, J. L Journal of Marketing Research 34 : 347 ~ 357 [1997]
  • Development in Marketing Science, Vol. 3
    Sirgy, M. J. Development in Marketing Science [1980]
  • Consumers and their brands : developing relationship theory in consumer research"
    Fournier, S. Journal of Consumer Research 24 : 343 ~ 373 [1998]
  • Connection Between Self-concept and Brand Preference and the Role of Product Usage
    Khan M International IJAS Conference, Lasvegas, USA [2012]
  • Congruence Between Brand Personality and Self-Image, and the Mediating Roles of Satisfaction and Consumer-Brand Relationship on Brand Loyalty
    Park, S Asia Pacific Advances in Consumer Research 6 : 39 ~ 45 [2005]
  • Con sumer Brand Relationships : an Investigation of Two Alternative Models
    Breivik, E Journal of the Academy of Marketing Science 36 : 443 ~ 472 [2008]
  • Building brand community
    McAlexander, J. H. Journal of Marketing 66 : 38 ~ 54 [2002]
  • Building Strong Brands
    Aaker, D. A. Free Press [1996]
  • Brand Relationship Quality and It s Value for Personal Contact
    Smit, E. Journal of Business Research 60 : 627 ~ 633 [2007]
  • Brand Love
    Batra, R. Journal of Marketing 76 (1) : 1 ~ 16 [2012]
  • Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?
    Brakus, J. J. Journal of Marketing 73 : 52 ~ 68 [2009]
  • Brand Experience : What is it? How is it Measured? Does it Affect Loyalty?
    Brakus, J. J. Journal of Marketing 73 : 52 ~ 68 [2009]
  • Brand Equity & Advertising:Advertising's Role in Building Strong Brands
    Batra, R. NJ : Lawrence Erlbaum : 83 ~ 96 [1993]
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    Blackstone, M NJ, Erlbaum [1993]
  • Analyzing the Antecedents and Cons equences of Brand Love with a Case Study on Apple Cell phone Users
    Ranjbarian, B. Inter- national Journal of Academic Research in Business a nd Social Science 3 (11) : 321 ~ 329 [2013]