연구동향 분석

기업의 사회적책임(CSR)활동 적합성이 브랜드태도에 미치는 영향:소비자의 기부성향 및 CSR 메시지 프레이밍을 중심으로

서호정 양재호 2015년

논문상세정보
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' 기업의 사회적책임(CSR)활동 적합성이 브랜드태도에 미치는 영향:소비자의 기부성향 및 CSR 메시지 프레이밍을 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • brand awareness
  • brandattitudes
  • csrfit
  • csr적합성
  • donationtendencies
  • prevention-focused
  • promotion-focused
  • 기부성향
  • 브랜드 태도
  • 브랜드인지도
  • 예방초점
  • 촉진초점
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10,040 3

0.0%

' 기업의 사회적책임(CSR)활동 적합성이 브랜드태도에 미치는 영향:소비자의 기부성향 및 CSR 메시지 프레이밍을 중심으로' 의 참고문헌

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