연구동향 분석

광고메시지의 특성과 소비자의 자기해석이 기부의도에 미치는 영향

예종석(Jong Suk Ye) 강명애(Myong Ae Kang) 2014년

논문상세정보
인용/피인용
' 광고메시지의 특성과 소비자의 자기해석이 기부의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • donationadvert
  • donationmotivation
  • message framing
  • non-profit organization
  • self-construal
  • 기부광고
  • 기부동기
  • 메시지 프레이밍
  • 비영리조직
  • 자기해석
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,651 0

0.0%

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