연구동향 분석

브랜드의 사회적 실재감 척도개발에 관한 연구 : 페이스북을 중심으로

박경인 조창환 2015년

논문상세정보
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' 브랜드의 사회적 실재감 척도개발에 관한 연구 : 페이스북을 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • brandattitudes
  • brandsocialpresence
  • facebook
  • fanpage
  • purchase intention
  • satisfaction
  • scale development
  • sns
  • wom intention
  • 구매의도
  • 구전 의도
  • 만족
  • 브랜드 태도
  • 사회적 실재감
  • 척도 개발
  • 팬 페이지
  • 페이스북
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
18,749 1

0.0%

' 브랜드의 사회적 실재감 척도개발에 관한 연구 : 페이스북을 중심으로' 의 참고문헌

  • 페이스북 팬페이지의 메시지 및 크리에이티브 전략에 관한 연구
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    이경렬 커뮤니케이션학 연구 22 (1) : 5 ~ 33 [2014]
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