연구동향 분석

패스트푸드 기업의 위기 대응 과정에서 위기책임 귀인요소와 메시지 유형이 고객의 제품태도와 구매의도에 미치는 영향에 관한 연구

임여진(Lim, Yeojin) 박정은(Park, Jeong Eun) 전광호(Jeon Kwang Ho) 2014년

논문상세정보
인용/피인용
' 패스트푸드 기업의 위기 대응 과정에서 위기책임 귀인요소와 메시지 유형이 고객의 제품태도와 구매의도에 미치는 영향에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • brand attitude
  • crisis communication
  • crisis management
  • crisisattributionresponsibility
  • messagetype
  • purchase intention
  • 구매의도
  • 메시지유형
  • 브랜드 태도
  • 위기관리
  • 위기귀인책임
  • 위기커뮤니케이션
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
5,991 1

0.0%

' 패스트푸드 기업의 위기 대응 과정에서 위기책임 귀인요소와 메시지 유형이 고객의 제품태도와 구매의도에 미치는 영향에 관한 연구' 의 참고문헌

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    유종숙 한국광고홍보학보 13 (2) : 7 ~ 36 [2011]
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