연구동향 분석

스포츠 팀, 스폰서, 그리고 스포츠 소비자 간 일치성이 스포츠 마케팅 효과에 미치는 영향

조우진 윤나라 김장현 2014년

논문상세정보
인용/피인용
' 스포츠 팀, 스폰서, 그리고 스포츠 소비자 간 일치성이 스포츠 마케팅 효과에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • anxiety.
  • attachment style
  • avoidance
  • fanself-concept
  • sports marketing
  • team identification
  • teampersonality
  • 불안애착
  • 스포츠마케팅
  • 애착성향
  • 자아개념
  • 팀 동일시
  • 팀개성
  • 회피애착
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,791 0

0.0%

' 스포츠 팀, 스폰서, 그리고 스포츠 소비자 간 일치성이 스포츠 마케팅 효과에 미치는 영향' 의 참고문헌

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