연구동향 분석

사회적 책임활동이 브랜드자산과 소비자태도에 미치는 영향 연구

박남구 최호규 2014년

논문상세정보
인용/피인용
' 사회적 책임활동이 브랜드자산과 소비자태도에 미치는 영향 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • brand equity
  • consumer attitude
  • csr
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10,113 1

0.0%

' 사회적 책임활동이 브랜드자산과 소비자태도에 미치는 영향 연구' 의 참고문헌

  • 호텔기업의 사회적 책임활동과 기업이미지와 행동의도와의관계 연구- 대전지역 호텔을 중심으로 -
    박정하 관광경영연구 17 (2) : 77 ~ 97 [2013]
  • 패션 기업의 사회적 책임이 브랜드 애착 및 브랜드 자산에 미치는 영향
    이승희 복식문화연구 14 (4) : 684 ~ 697 [2006]
  • 이동전화 서비스기업의 브랜드자산 구성요인에 관한 계층분석과정의 적용: 서비스품질 실행방안을 중심으로
    이형석 한국생산관리학회지 20 (1) : 63 ~ 84 [2009]
  • 아파트 광고에 대한 소비자태도가 브랜드자산에 미치는 영향에 관한 연구
    정윤 부동산학보 44 (49) : 159 ~ 173 [2012]
  • 브랜드자산과 그 구성요소들간의 관계에 대한 연구
    여운승 마케팅연구 19 (4) : 155 ~ 184 [2004]
  • 기업의 사회적 책임활동이 기업이미지에 미치는 영향
    박종철 광고학연구 22 (4) : 179 ~ 201 [2011]
  • 기업의 사회적 책임이 기업 이미지에 미치는 영향 - 차원별 파급효과와 메시지 유형을 중심으로 -
    김성진 아시아마케팅저널 11 (4) : 49 ~ 67 [2010]
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    반혜정 대한경영학회지 22 (4) : 2037 ~ 2058 [2009]
  • 기업의 사회적 책임(CSR) 연구의 진화과정과 신통합적 접근법
    장선구 경영사학 22 (45) : 261 ~ 284 [2007]
  • 기업의 사회공헌활동과 기업광고가 기업이미지와브랜드태도형성에 미치는영향력에관한연구
    윤각 광고연구 61 (2003) : 47 ~ 72 [2003]
  • 기업의 비재무적 정보가 기업 가치에 미치는 영향－회계가치 모형을 이용한 기업의 사회적책임을 중심으로－
    황호찬 회계정보연구 27 (3) : 215 ~ 236 [2009]
  • 기업 이미지와 브랜드 자산 간의 관계: 브랜드 태도와 구매 의도에 미치는 영향 비교
    이상빈 광고연구 76 (76) : 97 ~ 118 [2007]
  • 국제관광전시회의 관광이벤트 특성에 관한 연구
    이혁진 한국사진지리학회지 21 (1) : 105 ~ 116 [2011]
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    김철원 관광연구 20 (2) : 103 ~ 124 [2005]
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