연구동향 분석

광고 캐릭터의 효과 과정에서 실재감 지각, 소비 동기, 성격 요인의 역할에 관한 연구

김운한 2014년

논문상세정보
인용/피인용
' 광고 캐릭터의 효과 과정에서 실재감 지각, 소비 동기, 성격 요인의 역할에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • advertisingspokes-characters
  • consumptionmotives
  • perceivedpresence
  • personality characteristics
  • sourcecharacteristics
  • 광고캐릭터
  • 성격 요인
  • 소비동기
  • 실재감지각
  • 정보원 속성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,253 0

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' 광고 캐릭터의 효과 과정에서 실재감 지각, 소비 동기, 성격 요인의 역할에 관한 연구' 의 참고문헌

  • 캐릭터에 대한 소비자 심리 : 미키마우스, 쥐인가 사람인가?
    성영신 광고학연구 15 (3) : 39 ~ 69 [2004]
  • 중국 TV 홈쇼핑 소비자가 인식하는 쇼 호스트 속성의 영향력에 관한 연구
    탁진영 광고PR실학연구 6 (2) : 139 ~ 162 [2013]
  • 제품유형과 캐릭터 허구성이브랜드 캐릭터의 효과에 미치는 영향
    김운한 한국광고홍보학보 12 (1) : 7 ~ 36 [2010]
  • 애니메이션 속성이 관람 후 평가에 미치는 영향 : 네티즌 평점 · 리뷰 게시판을 중심으로
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    Barron, T. A. School Library Journal : SLJ 47 (6) : 52 ~ 54 [2001]
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    Rickenberg, R. CHI Letters : 49 ~ 56 [2000]
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    Phillips, B. J. Journalism and Mass Communication Quarterly 76 (4) : 713 ~ 728 [1999]
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    Spears, N. E. Journal of Business Research 37 (2) : 87 ~ 95 [1996]
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    Garretson J. A. Journal of Advertising 33 (2) : 25 ~ 36 [2004]
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    Konijn, E. A. Media psychology 7 (2) : 107 ~ 144 [2005]
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    Gerrig, R. J. Yale University Press [1993]
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    Hu, L. T. Structural Equation Modeling : A Multidisciplinary Journal 6 (1) : 1 ~ 55 [1999]
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