연구동향 분석

OOH 광고의 세렌디피티 속성에 관한 탐색적 연구

김운한 2014년

논문상세정보
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' OOH 광고의 세렌디피티 속성에 관한 탐색적 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • ambientmedia
  • intrusiveness
  • ooh 광고
  • out-of-home advertising
  • serendipity
  • violationofexpectation
  • 기대위반
  • 세렌디피티
  • 앰비언트
  • 침입성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
160 0

0.0%

' OOH 광고의 세렌디피티 속성에 관한 탐색적 연구' 의 참고문헌

  • 행복한 우연 세렌디피티를 잡아라
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    이종민 OOH광고학연구 6 (4) : 35 ~ 59 [2009]
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