연구동향 분석

다차원적 국가이미지가 브랜드이미지 및 브랜드태도에 미치는 영향

이호택 이형탁 2014년

논문상세정보
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' 다차원적 국가이미지가 브랜드이미지 및 브랜드태도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경제학
  • country-product image
  • ethnocentrism
  • multifacetedcountryimage
  • perceivedbrandglobalness
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
7,906 0

0.0%

' 다차원적 국가이미지가 브랜드이미지 및 브랜드태도에 미치는 영향' 의 참고문헌

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