연구동향 분석

모바일 리치미디어 광고태도에 영향을 미치는 요인에 관한 탐색적 연구

정창모 이한근 김영찬 박흥수 2014년

논문상세정보
인용/피인용
' 모바일 리치미디어 광고태도에 영향을 미치는 요인에 관한 탐색적 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • mobile advertising
  • mobilerich-mediaadvertising
  • rich-mediaadvertising
  • webadvertisingeffectmodel
  • 광고태도
  • 리치미디어광고
  • 모바일광고
  • 모바일리치미디어광고
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,606 3

0.2%

' 모바일 리치미디어 광고태도에 영향을 미치는 요인에 관한 탐색적 연구' 의 참고문헌

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  • 2014 모바일 광고 기술 5가지 관전포인트