연구동향 분석

모바일 마케팅 특성이 고객의 승낙의도에 미치는 영향

최재원(Jaewon Choi) 김채리(Chae-ri Kim) 김범수(Beomsoo Kim) 김석(Seok Kim) 2014년

논문상세정보
인용/피인용
' 모바일 마케팅 특성이 고객의 승낙의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 전산공학
  • customervaluetheory
  • intentionofpermit
  • kakaotalkplusfriends
  • mobile marketing
  • social exchange theory
  • 고객가치이론
  • 모바일마케팅
  • 사회교환이론
  • 승낙의도
  • 카카오톡플러스친구
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
691 0

0.0%

' 모바일 마케팅 특성이 고객의 승낙의도에 미치는 영향' 의 참고문헌

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