박사

O2O 서비스의 사용의도에 영향을 미치는 요인에 관한 연구 = A Study on the Factors that affect the User Intention of O2O Services

정유진 2016년
' O2O 서비스의 사용의도에 영향을 미치는 요인에 관한 연구 = A Study on the Factors that affect the User Intention of O2O Services' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 일반 경영
  • Contextual Offer
  • Economic Efficiency
  • Instant Connectivity
  • Value-based Adoption Model(VAM)
  • annoyance
  • chemyonsensitivity
  • o2o
  • o2o(online to offline)
  • security risk
  • trust
  • webrooming
  • 가치기반수용모형
  • 경제성
  • 보안위험성
  • 상황기반제공성
  • 성가심
  • 신뢰
  • 웹루밍
  • 위치정확성
  • 즉시연결성
  • 체면 민감성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
5,229 0

0.0%

' O2O 서비스의 사용의도에 영향을 미치는 요인에 관한 연구 = A Study on the Factors that affect the User Intention of O2O Services' 의 참고문헌

  • 통계청
    “년 온라인쇼핑동향”, 2015 [2015]
  • 정보통신정책연구원
    “O2O(Online-To-Offline) 동향과 시사점”, 제26권, 제22호 [2014]
  • 정보통신정책연구원
    “-2014 미디어 보유와 이용 행태 변화”, 2015 [2011]
  • 정보통신기술진흥센터, “O2O 최근 동향”
    ICT Report [2014]
  • 모바일 특성이 m-commerce 신뢰와 사용의도에 미치는 영향에 관한 한·중 비교연구
    김하균 소원근 대한경영정보학회 경영교육저널, 제33권, 제2호, , pp. 63-79 [2014]
  • 금융결제원, “국내 O2O(Online-To-Offline) 서비스 추진 현황”
    KFTC 지급결제동향, 제243호 [2015]
  • “체면민감성이 허영심과 소비행동에 미치는 영향”
    박은희 대한가정학회지, 제51권, 제4호, , pp. 413-424 [2013]
  • “위치정보이용 활성화 계획”
    방송통신위원회 [2010]
  • “위치정보사업, O2O서비스 킬러 앱으로 등장”
    전자신문 [2016]
  • “위치기반서비스(LBS)의 기술 동향 및 국내외 산업 동향 분석”
    한국전자통신연구원 [2003]
  • “온라인쇼핑몰의 Click-and-Mortar 전략”
    정보통신정책연구원 [2000]
  • “온 오프라인을 연결하는 위치기반 O2O 서비스”
    한국인터넷진흥원 [2015]
  • “오프라인 유통 아마존의 정글 벗어나고 있다”
    황혜정 LG Business Insight, , pp. 31-36 [2015]
  • “비콘 서비스 부상과 새로운 비즈니스 확산”
    한국정보화진흥원 [2014]
  • “부상하는 중국 O2O 시장, 가정방문서비스 수요 확대”
    한중콘텐츠연구소 [2015]
  • “모바일 환경에서 구매의도에 영향을 미치는 요인”
    이종호 임규홍 정보시스템연구, 제15권, 제4호, , pp. 189-209 [2006]
  • “모바일 뉴 트렌드(O2O 사례와 전망)”
    Digieco [2014]
  • “모바일 광고의 효과과정에 관한 연구”
    양영종 광고학연구, 제20권, 제1호, , pp. 227-242 [2009]
  • “각광받는 O2O, 국내 외 동향과 전망”
    한국인터넷진흥원 [2015]
  • “SK플래닛 프로덕트 마케팅그룹 노가군 매니저”
    앱스토리 매거진 [2015]
  • “SK플래닛 ‘시럽 오더’, 내년 초 4만여 매장으로 확대”
    이뉴스투데이 [2015]
  • “O2O열풍, YAP(얍) 대한민국 O2O영토 늘린다”
    전자신문 [2016]
  • “O2O 특성이 매력도, 신뢰도와 수용의도에 미치는 영향”
    손증군 공주대학교 대학원 전자상거래학과 박사학위 [2015]
  • “LBS의 현황과 위치정확도 개선방안”
    김욱남 이종민 전철민 최윤수 대한토목학회 학술발표회, , pp. 2860-2863 [2002]
  • Zeithaml, V. A., “Consumer Perceptions of Price, Quality and Value : A Means-End Model and Synthesis of Evidence”, Journal of Marketing, Vol. 52, 1988, pp. 2-22.
  • Yoo, H. S., Kim, M. Y., and Kwon, O. B., “Factors Influencing Acceptance of Hedonic Ubiquitous Services”, The Journal of Society for e-Business Studies, Vol. 17, No. 1, 2012, pp. 1-21.
  • Yang, Y., Liu, Y., Li, H., and Yu, B., “Understanding perceived risks in mobile payment acceptance", Industrial Management & Data Systems, Vol. 115, No. 2, 2015, pp. 253-269.
  • Xu, H., and Gupta, S., “The effects of privacy concerns and personal innovativeness on potential and experienced customers' adoption of location-based services”, Electronic Markets, Vol. 19, No. 2/3, 2009, pp. 137-149.
  • Wu, T. J., Zhao, R. H., and Tzeng, S. Y., “An empirical research of consumer adoption behavior on catering transformation to mobile O2O”, Journal of Interdisciplinary Mathematics, Vol. 18, No. 6, 2015, pp. 769–788.
  • White, T. B., Zahay, D. L., Thorbj rnsen, H., and Shavitt, S., “Getting too personal: reactance to highly personalized email solicitations”, Marketing Letters, Vol. 19, No. 1, 2008, pp. 39-50.
  • Wei, T. T., Marthandan, G., Chong, A. Y. L., Ooi, K. B., and Arumugam, S., “What drives Malaysian m-commerce adoption? An empirical analysis”, Industrial Management & Data Systems, Vol. 109, No. 3, 2009, pp. 370– 388.
  • Verhoef, P. C., Neslin, S. A., and Vroomen, B., “Multichannel Customer Management: Understanding the Research-Shopper Phenomenon”, International Journal of Research in Marketing, Vol. 24, No. 2, 2007, pp. 129-148.
  • Verhoef, P. C., Kannanb, P. K., and Inmanc, J. J., “From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing”, Journal of Retailing, Vol. 91, No. 2, 2015, pp. 174–181.
  • Venkatesh, V., Thong, J., and Xu, X., “Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology”, MIS Quarterly, Vol. 36, No. 1, 2012, pp. 157-178.
  • Varnali, K., “SMS advertising: how message relevance is linked to the attitude toward the brand?”, Journal of Marketing Communications, Vol. 1, No. 1, 2012, pp. 1-13.
  • Uitz, I., and Koitz, R., “Consumer Acceptance of Location Based Services in the Retail Environment”, International Journal of Advanced Computer Science and Applications, Vol. 4, No. 12, 2013, pp. 124-131.
  • Tsang, M. M., Ho, S. C., and Liang, T. P., “Consumer Attitudes Toward Mobile Advertising: An Empirical Study”, International Journal of Electronic Commerce, Vol. 8, No. 3, 2004, pp. 65-78.
  • Teo, T. S. H., and Liu, J., “Consumer Trust in E-Commerce in the United States, Singapore and China”, Omega, Vol. 35, No. 1, 2007, pp. 22–38.
  • Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., and Lauro, C., “PLS Path Modeling”, Computational Statistics & Data Analysis, Vol. 48, No. 1, 2005, pp. 159-205.
  • Teerling, M. L., and Huizingh, E. K. R. E., “How About Integration: The Impact of Online Activities on Store Satisfaction and Loyalty”, University of Groningen, Research Institute SOM(Systems, Organisations and Management), Groningen, Holland, 2004.
  • Tarasewich, P., and Warkentin, M., “Information Everywhere”, Information Systems Management, Vol. 19, No. 1, 2002, pp. 8-13.
  • Shimp, T. A., and Alican, K., “The Theory of Reasoned Action Applied to Coupon Usage”, Journal of Consumer Research, Vol. 11, No. 3, 1984, pp. 795-809.
  • Shen, Y. C., Huang, C. Y., Chu, C. H., and Hsu, C. T., “Benefit–cost perspective of the consumer adoption of the mobile banking system”, Behaviour & Information Technology, Vol. 29, No. 5, 2010, pp. 497-511.
  • Shen, X. L., Sun, Y., and Wang, N., “Recommendations from Friends Anytime and Anywhere: Toward a Model of Contextual Offer and Consumption Values”, Cyberpsychology, Behavior, and Social Networking, Vol. 16, No. 5, 2013, pp. 349-356.
  • Schilit, B., Adams, N., and Want, R.. “Context-aware Computing Applications”, Proceedings of IEEE Workshop on Mobile Computing Systems and Applications, IEEE Computer Society, CA, 1994.
  • Sarita, “Webrooming vs Showrooming”, The International Journal Of Business & Management, Vol. 2, No. 7, 2014, pp. 13-15.
  • Rust, R., and Lemon, K., “E-service and the Customer”, International Journal of Electronic Commerce, Vol. 5, No. 3, 1999, pp. 85-101.
  • Rau, P. P., Zhang, T., Shang, X., and Zhou, J., “Content relevance and delivery time of SMS advertising”, International Journal of Mobile Communications, Vol. 9, No. 1, 2011, pp. 19-38.
  • Ramnath, K. C., and Paul, A. P., “Perceived information security, financial liability and consumer trust in electronic commerce transactions”, Logistics Information Management, Vol. 15, No. 5/6, 2002, pp. 358-368.
  • Quelch, J. A., Sales Promotion Management, Englewood Cliffs N. J : Prentice Hall, Inc., 1989.
  • Pura, M., "Linking perceived value and loyalty in location-based mobile services", Managing Service Quality: An International Journal, Vol. 15, No. 6, 2005, pp. 509-538.
  • Peter, J. P., and Olsen, J. C., “Understanding Consumer Behavior”, Burr, Ridge, III: Rechard D. Irwin, 1994.
  • Park, K. A., “The Effect of Perceived Value and Information Disclosure on Continuous Usage in Location Based Services Users”, Master's thesis, Department of Business Administration, Graduate School of Chosun University, 2013.
  • Park, J. S., Lee, J. H., and Woo, H. J., “Mobile Video Telephony Service Adoption : A Value-based Approach”, JITAM, Vol. 17, No. 2, 2010, pp. 111-132.
  • Parasuraman, A., and Grewal, D., “The Impact of Technology on the Quality-Value-Loyalty Chain : A research Agenda”, Journal of the Academy of Marketing Science, Vol. 28, No. 1, 2000, pp. 168-174.
  • Okazaki, S., Advances in Advertising Research: Breaking New Ground in Theory and Practice (2nd ed.), Gabler, Heidelberg, 2011.
  • Okazaki, S. and Mendez, F., “Exploring convenience in mobile commerce: Moderating effects of gender”, Computers in Human Behavior, Vol. 29, No. 3, 2013, pp.1234-1242.
  • Nysveen, H., Pedersen, P. E., and Thorbjornsen, H., “Intentions to Use Mobile Services : Antecedents and Cross-Service Comparisons”, Journal of the Academy of Marketing Science, Vol. 33, No. 3, 2005, pp. 330-346.
  • Newell, F., and Lemon, K. N., Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere, McGraw-Hill, NY, 2001.
  • NRI KNOWLEDGE INSIGHT, “O2O(Online to Offline)市場とO2Oソリューショ ン”, Vol. 28, 2013.
  • Mort, G., and Drennan, J., “Mobile digital technology : emerging issues for marketing”, Journal of Database Marketing, Vol. 10, No. 1, 2002, pp. 9-23.
  • Moorman, C., Zaltman, G., and Deshpande, R., “Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organization”, Journal of Marketing, Vol. 29, No. 3, 1992, pp. 314-328.
  • Meng, D., Min, Q., and Li, Y., “Study on trust in mobile commerce adoption-a conceptual model”, Electronic Commerce and Security, 2008 International Symposium, 2008, pp. 263–267.
  • McKnight, D. H., and Chervany, N. L., “What Trust Means in E-commerce Customer Relationships: An Interdisciplinary Conceptual Typology”, International Journal of Electronic Commerce, Vol. 6, No. 2, 2002, pp. 35-59.
  • McDougall, G., and Levesque, T., “Customer satisfaction with services : putting perceived value into the equation”, Journal of Services Marketing, Vol. 14, No. 5, 2000, pp. 392-410.
  • Mayer, R. C., Davis, J. H., and Schoorman, D., “An Integrative Model of Organizational Trust”, Academy of Management Review, Vol. 20, No. 3, 1995, pp. 709-734.
  • Mak, B., Nickerson, R., and Sim, J., “A Model of Attitude toward Mobile Location-Based Services”, Journal of Quality Assurance in Hospitality & Tourism, Vol. 16, No. 4, 2015, pp. 414-437.
  • Lu, Y. B., Yang, S. Q., and Patrick, Y. K., “Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective”, Information and Management, Vol. 48, No. 8, 2011, pp. 393-403.
  • Lo, J., “Privacy Concern, Locus of Control and Salience in a Trust-Risk Model of Information Disclosure on Social Networking Sites", Proceedings of the Sixteenth Americas Conference of Information Systems, 2010.
  • Lin, H. H., and Wang, Y. S., “An Examination the Determinants of Customer Loyalty in Mobile Commerce Context”, Information and management, Vol. 43, No. 3, 2006, pp. 271–282.
  • Lin, C. H., Sher, P. J., and Shih, H. Y., “Past progress and future directions in conceptualizing customer perceived value”, International Journal of Service Industry Management, Vol. 16, No. 4, 2005, pp. 318–336.
  • Lichtenstein, D. R., Richard G. N., and Scot, B., “Distinguishing Coupon Proneness From Value Consciousness: An Acquisition-Transaction Utility Theory Perspective”, Journal of Marketing, Vol. 54, No. 3, 1990, pp. 54-67.
  • Li, M., Dong, Z. Y., and Chen, X., “Factors influencing consumption experience of mobile commerce: A study from experiential view”, Vol. 22, No. 2, Internet Research, 2012, pp. 120–141.
  • Li, H., Edwards, S. M., and Lee, J. H., “Measuring the Intrusiveness of Advertisements: Scale Development and Validation”, Journal of Advertising, Vol. 31, No. 2, 2002, pp. 37-47.
  • Lee, T. M., “The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce”, Journal of Electronic Commerce Research, Vol. 6, No. 30, 2005, pp. 165–180.
  • Lee, T. M., and Jun, J. K., “A Study on the Effects of Ubiquitous Connectivity and Contextual Offer on the Mobile-Commerce Adoption:An Extension of the Technology Acceptance Model”, Korea Management Review, Vol. 33, No. 4, 2004, pp. 1043-1071.
  • Lee, T. M., La, S. A., and Song, S. Y., “MOBISQUAL : Dimensionalizing and Measuring Mobile Internet Service Qaulity”, Journal of Korean Marketing Association, Vol. 24, No. 1, 2009, pp. 145-179.
  • Lee, M. J., and Lee, K. H., “Mobile shopping motives and fashion application acceptance”, Journal of Digital Convergence, Vol. 11, No. 1, 2013, pp. 153-163.
  • Lee, H. Y., and Ahn, H. C., “The Role of Trust in the Adoption of Mobile Commerce : Comparison to the Adoption of E-Commerce”, Journal of Convergence Information Technology(JCIT), Vol. 8, No. 16, 2013, pp. 136-147.
  • Lee, C., “Cross-Cultural Validity of the Fishbein's Behavioral Intention Model: Culture-Bound of Culture-free?”, Unpublished Doctoral Dissertation, University of Texas, Austin, 1988.
  • Lee, C. G., Yun, H. J., Lee, C. H., and Lee, C. C., “Factors Affecting Continuous Intention to Use Mobile Wallet : Based on Value-based Adoption Model”, The Journal of Society for e-Business Studies, Vol. 20, No. 1, 2015, pp. 117-135.
  • Lederer, A. L., Maupin, D. J., Sena, M. P., and Zhuang, Y., “The Technology Acceptance Model and the World Wide Web”, Decision Support Systems, Vol. 29, No. 3, 2000, pp. 269-282.
  • Lai, I. K. W., and Lai, D. C. F., “User acceptance of mobile commerce: an empirical study in Macau”, International Journal of Systems Science, Vol. 45, No. 6, 2014, pp.1321-1331.
  • Kwon, H. K., and Seo, K. K., “Application of Value-based Adoption Model to Analyze SaaS Adoption Behavior in Korean B2B Cloud Market”, International Journal of Advancements in Computing Technology, Vol. 5, No. 12, 2013, pp. 368-373.
  • Kwon, H. J., “The Factors of Influence on Mobile LBS Usage”, Master’s Thesis, Department of Digital Management, Graduate School, Korea University, 2012.
  • Konuş, U., Verhoef, P. C., and Neslin, S. A., “Multichannel shopper segments and their covariates", Journal of Retailing, Vol. 84, No. 4, 2008, pp. 398-413.
  • Kim, J., and Lennon, S. J., “Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention", Journal of Research in Interactive Marketing, Vol. 7, No. 1, 2013, pp. 33–56.
  • Kim, H. W., and Kanakanhali, A., “Investigating User Resistance to Informatio Systems Implementation: A Status Quo Bias Perspective", MIS Quarterly, Vol. 3, No. 3, 2009, pp. 567-582.
  • Kim, H. W., Chan, H. C., and Gupta, S., “Value-based Adoption of Mobile Internet : An empirical investigation", Decision Support Systems, Vol. 43, No. 1, 2007, pp. 111-126.
  • Kim, E. A., and Mun, H. J., “The Effect of Perceived Time on Intention to Use Mobile Service-Considering the Moderating Effect of Ubiquitous”, The Journal of Information Systems, Vol. 18, No. 3, 2009, pp. 155-181.
  • Kenny, D., and Marshall., J. F., “Contextual Marketing: The Real Business in the Internet”, Harvard Business Review, Vol. 78, No. 6, 2000, pp. 119-125.
  • Kannan, P. K., Chang, A. M., and Whinston, A. B., “Wireless Commerce: Marketing Issues and Possibilites”, Proceedings of the 34th Hawaii International Conference System Science, IEEE Computer Society Press, Los Alamitos, 2001, pp. 1-6.
  • Kalakota, R., and Robinson, M., M-Business:The Race to Mobility, McGraw-Hill, New York, NY, 2001.
  • KT경제경영연구소
    “년 ICT 10대 주목 이슈”, 2014 [2015]
  • Jorns, O., and Quirchmayr, G., “Trust and privacy in location-based services”, Elektrotechnik & Informationstechnik, Vol. 127, No. 5, 2010, pp. 151-155.
  • J rnefelt, P., “An empirical study on the adoption of mobile location-based advertising”, Master's thesis, Department of Marketing Aalto University School of Business, 2013.
  • Holsapple, C. W., and Sasidharan, S., “The dynamics of trust in B2C e-commerce: a research model and agenda”, Information Systems and E-Business Management, Vol. 3, No. 4, 2005, pp. 21-71.
  • Ho, S. Y., and Chau, P. Y. K., “The Effects of Location Personalization on Integrity Trust and Integrity Distrust in Mobile Merchants”, International Journal of Electronic Commerce, Vol. 17, No. 4, 2013, pp. 39-72.
  • Hin, S. S., Tanamal, T. K. Y. M., Yi, H. J., Ling, L. W., Yahya, M. M., and Ho, J. S. Y., “Consumer personality, privacy concerns and usage of location-based services (LBS)”, Journal of Economics, Business and Management, Vol. 3, No. 10, 2015, pp. 961-966.
  • Heitz-Spahn, S., “Cross-channel free-riding consumer behavior in multichannel environment: an investigation of shopping motives, socio demographics and product categories”, Journal of Retailing and Consumer Services, Vol. 20, No. 6, pp. 570-578.
  • Han, J. H., Kang, S. B., and Moon, T. S., “An Empirical Study on Perceived Value and Continuous Intention to Use of Smart Phone, and the Moderating Effect of Personal Innovativeness”, Asia Pacific Journal of Information Systems, Vol. 23, No. 4, 2013, pp. 53-84.
  • Gerpott, T. J., and Berg, S., “Determinants of the Willingness to Use Mobile Location-Based Services”, Business & Information Systems Engineering, Vol. 3, No. 5, 2011, pp. 279-287.
  • Gefen, d., "E-commerce: The Roles of Familiarity and Trust," Omega, Vol. 28, No.6, 2000, pp. 725-737.
  • Gefen, D., Karahanna, E., and Straub, D. W., “Trust and TAM in Online Shopping: An Integrated Model”, MIS Quarterly, Vol. 27, No. 1, 2003, pp. 51-90.
  • Gazley, A., Hunt, A., and McLaren, L., “The effects of location-based-services on consumer purchase intention at point of purchase", European Journal of Marketing, Vol. 49, No. 9/10, 2015, pp. 1686-1708.
  • Fornell, C. R., and Larcker, D. F., “Sturctural Equation Models with Unobservable Variables and Measurement Error”, Journal of Marketing Research, Vol. 18, No. 3, 1981, pp. 312-325.
  • Figge, S., “Situation-Dependent Services - A Challenge for Mobile Network Operators”, Journal of Business Research, Vol. 57, No. 12, 2004, pp. 1416– 1422.
  • Eurotechnology, “Location Based Services FAQ (LBS-FAQ)”, 2010.
  • Edwards, S. M., Li, H., and Lee, J., “Forced exposure and psychological reactance: antecedents and consequences of the perceived intrusiveness of pop-up ads”, Journal of Advertising, Vol. 31, No. 3, 2002, pp. 83-95.
  • Durlacher Research, “Mobile Commerce Report”, 1999. 11.
  • Dinev, T., and Hart, P., “An Extended Privacy Calculus Modelfor E-Commerce Transactions”, Information Systems Research, Vol. 17, No. 1, 2006, pp. 61-80.
  • Dhar, S., and Varshney, U., “Challenges and business models for mobile location-based services and advertising", Communication of the ACM, Vol. 54, No. 5, 2011, pp. 121-128.
  • Davis, F. D., “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology”, MIS Quarterly, Vol. 13, No. 3, 1989, pp. 319-340.
  • Curty, R. G., and Zhang, P., “Website Features That Gave Rise to Social Commerce: A Historical Analysis”, Electronic Commerce Research and Applications, Vol. 12, No. 4, 2013, pp. 260-279.
  • Chunxiang, L., “Study on Mobile Commerce Customer Based on Value Adoption”, Journal of Applied Sciences, Vol. 14, No. 9, 2014, pp901-909.
  • Chong, A. Y. L., Chan, F. T. S., and Ooi, K. B., “Predicting consumer decisions to adopt mobile commerce: Cross country empirical examination between China and Malaysia”, Decision Support Systems, Vol. 53, No. 1, 2012, pp. 34–43.
  • Choi, N. J., Kim, D., Goo, J. H., and Whitmore, A., “Knowing is doing: An empirical validation of the relationship between managerial information security awareness and action”, Information Management & Computer Security, Vol. 16, No. 5, 2008b, pp. 484-501.
  • Choi, J., Seol, H., Lee, S., Cho, H., and Park, Y., “Customer satisfaction factors of mobile commerce in Korea”, Internet research, Vol. 18, No. 3, 2008a, pp. 313-335.
  • Chiu, H. C., Hsiehb, Y. C., Roanc, J., Tsengc, K. J., and Hsiehb, J. K., “The challenge for multichannel services: Cross-channel free-riding behavior”, Electronic Commerce Research and Applications, Vol. 10, No. 2, 2011, pp. 268–277.
  • Chi, Y. S., Kang, M. Y., Han, K. S., and Choi, J. I., “A Study on the Discontinuance Intention on O2O Commerce: With a Focus on the Mediating Effects of Perceived Risk and User Resistance”, International Journal of u- and e- Service, Science and Technology, Vol. 9, No. 2, 2016, pp. 207-218.
  • Chen, C. D., Huang, C. K., Chen, M. J., and Ku, E. C. S., “User's Adoption of Mobile O2O Applications: Perspectives of the Uses and Gratifications Paradigm and Service Dominant Logic", Pacific Asia Conference on Information Systems 2015 Proceedings, 2015, Paper 253.
  • Chatterjee, P., “Multiple-Channel and Cross-Channel Shopping Behavior: Role of Consumer Shopping Orientations”, Marketing Intelligence and Planning, Vol. 28, No. 1, 2010, pp. 9-24.
  • Chan, F. T. S., and Chong, A. Y. L., “Analysis of the determinants of consumers' m-commerce usage activities", Online Information Review, Vol. 37, No. 3, 2013, pp. 443–461.
  • Burke, R. R., “Technology and the customer interface: What consumers want in the physical and virtual store”, Journal of the Academy of Marketing Science, Vol. 30, No. 4, 2002, pp. 411-432.
  • Brown, P., and Levinson, S., Politeness: Some universals in languages, Cambridge: Cambridge University Press, 1987.
  • Brady, M. K., Knight, G. A., Cronin, J. J., Hult, G. T., and Keillor, B. D., “Removing the Contextual Lens : A Multinational, Multi-setting Comparison of Service Evaluation Models”, Journal of Retailing, Vol. 81, No. 3, 2005, pp. 215-230.
  • Brackett, L. K., and Carr, B. N., “Cyberspace advertising vs. other media: Consumer vs. mature student attitudes”, Journal of Advertising Research, Vol. 41, No. 5, 2001, pp. 23-32.
  • Bhattacherjee, A., “Understanding information systems continuance: an expectation-confirmation model”, MIS quarterly, Vol. 25, No. 3, 2001, pp. 351-370.
  • Beldad, A., Jong, M., and Steehouder, M., “How Shall I Trust the Faceless and Intangible? A Literature Review on the Antecedents of Online Trust”, Computers in Human Behavior, Vol. 26, No. 5, 2010, pp. 857-869.
  • Batra, R., and Ray, M. L., “Situational Effects of Advertising Repetition: The oderating Influence of Motivation, Ability, and Opportunity to Respond”, Journal of Consumer Research, Vol. 12, No. 4, 1986, pp. 432-445.
  • Barnes, J. S., “Known by the network: The emergence of location-based mobile commerce”, Advances in mobile commerce technologies, 2003, pp. 171– 189.
  • Bao, Y., Zhou, K. Z., and Su, C., “Face consciousness and risk aversion: Do they affect consumer decision making?”, Psychology & Marketing, Vol. 20, No. 8, 2003, pp. 733-755.
  • Bansal, G., Zahedi, F. M., and Gefen, D., “The role of privacy assurance mechanisms in building trust and the moderating role of privacy concern”, European Journal of Information Systems, Vol. 24, No. 6, 2015, pp. 1-21.
  • Baek, T. H., and Morimoto, M., “Stay away from me: examining the determinants of consumer avoidance of personalized advertising”, Journal of Advertising, Vol. 41, No. 1, 2012, pp. 59-76.
  • Baek, S. Y., “In Search of Moderators in the Technology Acceptance Model with Meta-Analysis”, Korean Management Review, Vol. 38, No. 5, 2009, pp. 1353-1380.
  • Ashworth, L., Peter R. D., and Mark, S., “No one wants to look Cheap: Trade-offs between social disincentives and the economics and psychological incentives to redeem coupons”, Journal of Consumer Psychology, Vol. 15, No. 4, 2005, pp. 295-306.
  • Alba, J., and Hutchinson, W., “Dimensions of consumer expertise”, Journal of Consumer Research, Vol. 13. No. 4, 1987, pp. 411-454.