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병원 서비스 품질이 고객의 이용의도에 미치는 영향 : 병원이미지와 신뢰형성의 매개효과 = The Effect of Hospital Service Quality on the Intention to Visit: Mediation Effect of Hospital Brand Image

박선영 2015년

논문상세정보
    • 저자 박선영
    • 형태사항 26cm: 47 p
    • 일반주기 지도교수:최성우, 참고문헌 : p. 35-40
    • 학위논문사항 조선대학교 일반대학원, 학위논문(박사)-, 2015. 8, 보건학과
    • DDC 614.076, 21
    • 발행지 광주
    • 언어 kor
    • 출판년 2015
    • 발행사항 조선대학교
    유사주제 논문( 0)
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' 병원 서비스 품질이 고객의 이용의도에 미치는 영향 : 병원이미지와 신뢰형성의 매개효과 = The Effect of Hospital Service Quality on the Intention to Visit: Mediation Effect of Hospital Brand Image' 의 참고문헌

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    윤양은 ;동아대학교 박사학위논문 [2003]
  • 소비자행동
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  • 소비자-브랜드 관계가 소비자 만족과 상표 충성도에 미치는 영향에 관한연구
    박성연 유세란 한국마케팅학회 추계학술대회 발표논문집,;53-81 [2003]
  • 서비스 품질의 측정과 기대효과에 대한 재고찰:KS-SQI모형의 개발과 적용
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  • 서비스 품질의 각 차원이 CS에 미치는 상대적 영향에 대한 연구 기존고객과 잠재고객의 비교를 중심으로
    라선아 이유재 마케팅연구,;8(4):67-97 [2003]
  • 서비스 산업의 현황에 대한 실증 연구
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    황병일 광고학연구,;5(4):297-322 [2004]
  • 비영리단체 브랜드 이미지가 기부의도에 미치는 영향
    김푸른 박종철 임명재 마케팅관리연구,;18(1):45-74 [2013]
  • 병원의 관계마케팅 실행요인과 재구매에 관한 연구
    박창식(Park Chang-Sik) 손용만(Son Young-Man) 대한경영학회지,;19(2):379-401 [2006]
  • 병원 서비스품질 차이요인에 관한 연구
    박진영 한국품질경영학회보.;32(3):45-61 [2004]
  • 내 · 외부고객의 병원선택요인이 병원이미지에 미치는 영향
    이현숙 보건행정학회지,;23(3):281-288 [2013]
  • 기업연상이 제품평가에 미치는 영향에 관한 연구
    이미영 홍보학연구,;7(2):246-284 [2003]
  • 기업 능력 및 사회적 책임 연상이 고객 태도에 미치는 영향: 신용 및 호의성 신뢰의 매개역할
    류강석( Gang Seog Ryu) 박종철( Jong Chul Park ) 마케팅연구,;27(1):1-25 [2012]
  • 감정의 전이: 관계 감정이 장소와 브랜드점포감정에 미치는 영향
    박지혜 오창환 마케팅연구,;25(4):1-23 [2010]
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