연구동향 분석
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기업의 사회적 책임(CSR) 활동과 부정적 CSR 정보가 브랜드 태도에 미치는 영향 : 브랜드 컨셉과 태도 확신성의 조절효과를 중심으로

박현철 2015년

논문상세정보
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' 기업의 사회적 책임(CSR) 활동과 부정적 CSR 정보가 브랜드 태도에 미치는 영향 : 브랜드 컨셉과 태도 확신성의 조절효과를 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • csr
  • 기업의 사회적 책임
  • 브랜드컨셉
  • 태도 확신성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 기업의 사회적 책임(CSR) 활동과 부정적 CSR 정보가 브랜드 태도에 미치는 영향 : 브랜드 컨셉과 태도 확신성의 조절효과를 중심으로' 의 참고문헌

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    서울: 피어슨에듀케이션 코리아 [2011]
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    서상희 윤각 광고연구, 61, 47-72 [2003]
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    김무곤 광고연구, 83, 313-337 [2009]
  • 기업광고와 제품광고의 통합모델에 따른 효과 경로
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  • 「소비자행동」
    김주호 서울: 이프레스 [2012]
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    호킨스 서울: 지필미디어 [2014]