연구동향 분석
박사

보상프로그램 혜택이 보상프로그램 태도와 관계품질에 미치는 영향에 관한 연구 = The Effect of Reward Program Benefit on Reward Program Attitude and Relational Quality

최경환 2015년

논문상세정보
    • 저자 최경환
    • 형태사항 120: 26 cm
    • 학위논문사항 2015. 2, 창원대학교, 학위논문(박사)-, 경영학과
    • 발행지 창원
    • 언어 kor
    • 출판년 2015
    • 발행사항 창원대학교
    유사주제 논문( 0)
인용/피인용

' 보상프로그램 혜택이 보상프로그램 태도와 관계품질에 미치는 영향에 관한 연구 = The Effect of Reward Program Benefit on Reward Program Attitude and Relational Quality' 의 참고문헌

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    김상덕 산업경영, 37 [2005]
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    박성규 전외술 산업경제연구, 27(4), 1749~1770 [2014]
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    김준석 안덕용 산연논총, 34(12), 165-198 [2009]
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    김경식 이석규 마케팅연구, 21(4), 67-86 [2006]
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  • 고객추천 보상 프로그램이 소비자의 추천의도에 미치는 영향: 보상유형, 고객-브랜드 관계의 질, 제품사용지위의 역할을 중심으로
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    김경식 이석규 경영학연구,35(6), 1755-1772 [2006]
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    김경식 이석규 한국마케팅저널, 7(2), 123-139 [2005]
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    김대업 학연사 [2008]