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카지노기업의 서비스품질이 브랜드확장태도 및 구매의도에 미치는 영향에 관한 연구 : 부산 G사 카지노를 대상으로 = The effects of service quality of the casino company on the attitude toward brand extension and purchase intention : Focusing on Busan G Casino
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2015년
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카지노기업의 서비스품질이 브랜드확장태도 및 구매의도에 미치는 영향에 관한 연구 : 부산 G사 카지노를 대상으로 = The effects of service quality of the casino company on the attitude toward brand extension and purchase intention : Focusing on Busan G Casino' 의 주제별 논문영향력
| 주제 |
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|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 3,043 | 0 |
0.0% |
주제별 논문영향력
' 카지노기업의 서비스품질이 브랜드확장태도 및 구매의도에 미치는 영향에 관한 연구 : 부산 G사 카지노를 대상으로 = The effects of service quality of the casino company on the attitude toward brand extension and purchase intention : Focusing on Busan G Casino' 의 참고문헌
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확장된 외식브랜드이미지와 브랜드태도가 브랜드충성도에 미치는 영향에 관한 연구
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프랜차이즈 확장을 위한 브랜드 확장 전략이 친숙도와 구매의도에 미치는 영향
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마케팅커뮤니케이션 연구회 옮김/ Aaker, D. A.『브랜드 자산의 전략적 관 리』서울: 나남출판 [1992]
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레스토랑 서비스품질이 지각된 가치와 만족 및 행동의도에 미치는 영향관계 연구
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『카지노 코리아-한국 카지노기업 보고서』
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『서비스품질경영: 서비스품질의 완벽추구』. 서울: 형설출판사. 전정아안대희장병권(2011). 호텔 브랜드 자산과 브랜드 성과간의 구조적 관계. 『관광학연구』
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