박사
유통업체의 사회적 책임 활동이 기업 이미지를 매개로 구매의도와 구전의도에 미치는 영향 = The Effect of Social Responsibility Activities of Distributor on Purchase Intention and Word-of-Mouth Intention through Corporate Image
김관호
2014년
'
유통업체의 사회적 책임 활동이 기업 이미지를 매개로 구매의도와 구전의도에 미치는 영향 = The Effect of Social Responsibility Activities of Distributor on Purchase Intention and Word-of-Mouth Intention through Corporate Image' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 757 | 0 |
0.0% |
주제별 논문영향력
' 유통업체의 사회적 책임 활동이 기업 이미지를 매개로 구매의도와 구전의도에 미치는 영향 = The Effect of Social Responsibility Activities of Distributor on Purchase Intention and Word-of-Mouth Intention through Corporate Image' 의 참고문헌
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호텔 조직의 리더십시 유효성과 조직시민행동에 미치는 영향이순구 [2008]
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현대 PR론최윤희 [1992]
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전략적 사회책임 경영-기업의 사회적 책임과 전략적 선택안영도 [2011]
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인터넷 종합쇼핑몰과 전무쇼핑몰에서의 고객애호도 형성과정에 관한 연구장형유 [2006]
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소비자행동 : 마케팅 전략적 접근이학식 [2000]
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성공으로 가는 경제학원론金聖壽 [2004]
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