논문상세정보
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- 저자 임은순
- 형태사항 127 p.: 26cm
- 일반주기 지도교수:윤성준
- 학위논문사항 보석마켓팅및디자인경영전공, 학위논문(박사)-, 경기대학교 서비스경영전문대학원, 2013. 2
- 발행지 수원
- 언어 kor
- 출판년 2013
- 발행사항 경기대학교 서비스경영전문대학원
- 주제어 고객특성 서비스품질 소비자-브랜드 관계 제품 특성 주얼리 디자이너 브랜드
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서비스품질과 제품특성이 고객만족과 충성도에 미치는 영향에 관한 연구 : 주얼리 디자이너 브랜드 점포를 중심으로' 의 주제별 논문영향력
| 주제 |
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|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 277 | 1 |
0.0% |
주제별 논문영향력
' 서비스품질과 제품특성이 고객만족과 충성도에 미치는 영향에 관한 연구 : 주얼리 디자이너 브랜드 점포를 중심으로' 의 참고문헌
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박사
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패션주얼리 산업에 대한 마케팅 전략 연구부정화 [2003]
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판매지향성과 쇼핑스타일: 소비자유형별 분석을 통한 시장세분화 접근박경애 [2003]
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커머셜 주얼리(Commercial Jewelry)의 온라인 구매에 미치는 영향요인에 관한 통합적 연구이형규 [2005]
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체면민감도, 자아존중감, 사회적 불안이 불확실성 회피에 미치는 영향체면민감도 [2006]
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박사
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지각된 서비스품질의 결정과정:판단이론적 시각지각된 서비스품질의 결정과정: 판단 이론적 시각 [1997]
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주얼리 디자인의 창의적 아이디어 표현기법에 관한 연구이우열 [2005]
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주얼리 구매 요인이 구매의도와 전환의도에 미치는 영향최점락 [2011]
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인터넷쇼핑몰에서 의류제품 구매 시 고객만족을 위한 품질 특성에 관한 연구김수영 [2007]
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인터넷 환경에서의 제품특성, 마케팅 기능, 정보 기술의 적합성에 관한 탐험적 연구
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박사
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박사
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박사
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의류상품 소비자의 내재적 혁신성이 유행혁신성과 유행채택행에 미치는 영향전대근 [2007]
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박사
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박사
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소비자－소비자-브랜드 관계의 선행 후행 변인들의 관계에 관한 연구
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소비자와 소비자-브랜드 관계의 질적 요인(BRQ)에 관한 연구허웅 [2003]
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박사
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소비자-브랜드 관계의 형성과정에 관한 통합적 연구
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박사
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상품특성과 스토어특성이 온라인 구매에 미치는 영향에 대한 연구김령 [2009]
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사회과학 조사방법론채서일 [1990]
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브랜드 이미지의 유형화와 영향요인에 관한 연구최원주 [2002]
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마케팅원론함봉진 [2002]
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박사
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박사“서비스품질의 구성요인과 고객만족에 관한 연구강기두 [1997]
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Relationship Marketing: A High-Involvement Product Attribute ApproachMartin [1998]
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Relationship Marketing, Loyalty Programmes and the Measurement of Loyalty
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Relationship Marketing
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Relation of Consumer's Buying of Marketing MethodCopeland [1923]
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Problems with the Use ofModeratorVariablesZedeck [1971]
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Possessions and the extended self
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Personal Relationships 2(3), pp. 1-15
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Observations:Building Brand Equity by Managing TheBrand's Relationships
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Marketing an Introduction 3rd edsKotler [1993]
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Marketing Management, 9th edition
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Marketing Management
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Fashion Opinion Leadership, Fashion Innovativeness, and Need for Variety
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Experiential Marketing: How to Get Customers to Sense Feel Tink Act Relate to Your Company and BrandsSchmitt [1999]
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Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural ModelYoon [2005]
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Ethnographic접근방식을통한쇼핑행위에관한탐색적연구;확장된개념감정의다양성동기의다양성
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Diffussion of Innovations, 3rd ed
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Defining and Relating PriceZeithaml [1987]
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Customer Satisfaction and Loyalty Online and Offline EnvironmentRangaswarmy Shankar [2000]
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Customer Repurchase Intention: A GeneralStructural Equation Model
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Consumers' Quality Evaluation Process
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Consumers and their brands : Developing relationship theory in consumer research
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Consumer' Trust in a Brand and the Link to Brand LoyaltyLau [1999]
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Consumer Reactions to Electronic Shopping on the WorldWide Web
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Consumer Pperception of Price, Quality and Value: A Means End Model and Synthesis of Evidence
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Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL DimensionsJames M.Carman Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions [1990]
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Competing on the Eight Dimensions of QualityGarvin [1987]
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CS/D-Overview and Future, Research Direction, in Conceptualization and Measurement of Consumer Satisfaction and Dissatifaction
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An Examination of the Effect of Product Performance onBrand Reputation, Satisfaction and Loyalty
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A Service Quality Model and Its Marketing Implication
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