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공익연계 마케팅이 제품태도와 구매의향에 미치는 영향 : 소비자시민성과 조절초점의 매개 및 조절역할' 의 주제별 논문영향력
| 주제 |
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|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 493 | 0 |
0.0% |
주제별 논문영향력
' 공익연계 마케팅이 제품태도와 구매의향에 미치는 영향 : 소비자시민성과 조절초점의 매개 및 조절역할' 의 참고문헌
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희소성 메시지 유형에 따른 지각된 가치차이 효과박종철 [2009]
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박사
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피할 수 없는 존재의 마케팅: 특집 1 공익마케팅성공사례김민주 [2003]
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패션브랜드의 공익연계 마케팅이 소비자 태도에 미치는 영향에 관한연구박경아 [2009]
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최고경영자(CEO) 광고모델이 광고태도와 제품태도에 미치는 영향에 대한 연구이현주 [2006]
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청소년의 스포츠 참여와 시민성의 관계오명석 [2007]
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이용객의 특성에 따른 브랜드 자산이 구매의도에 미치는 영향전정아 [2008]
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온라인 구전정보가 소비자 구매의도에 미치는 영향에 대한연구.관여도,조절초점,자기효능감의 조절효과를 중심으로
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온라인 구전의 방향성이 제품평가에 미치는 영향김영호 [2011]
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소비자의 사회적 책임에 대한 연구심영 [2009]
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소비자 태도 예측을 위한 피쉬바인의 행위의도 모델에 관한 실증적 연구박혁준 [1990]
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사회공헌활동 효과가 기업 이미지 및 구매 의도에 미치는 영향에 관한 연구[2008]
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사회공익연계 마케팅에 관한 실증적 연구김정수 [1991]
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사회공동체의 변화와 시민사회, 시민성사회공동체의 변화와 시민사회 [1997]
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박사
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박사
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공익연계 마케팅이 소비자의 브랜드 태도에 미치는 영향에 관한 연구장진희 [2005]
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박사
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공익연계 마케팅이 소비자 구매동기에 미치는 영향에 관한 연구박종훈 [2005]
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공익연계 마케팅이 구매의도에 미치는 영향에 관한 연구정윤교 [2008]
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박사
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박사
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공익연계 마케팅에 대한 브랜드 연관성과 지역적 근접성 효과이미경 [2010]
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공익연계 마케팅 프로그램의 성과와 영향에 미치는 요인에 관한 연구이은영 [2008]
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공익연계 마케팅 전략방안에 관한 연구김인태 [2006]
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공익연계 광고 메시지가 소비자의 의사결정 과정에 미치는 영향-상표친숙도와 공익적 특성의 매개역할을 중심으로조형오 [2000]
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공익연계 공동 마케팅 광고가 소비자의 브랜드태도에 미치는 영향에 관한 연구: 브랜드 친숙성과 공익관련성을 중심으로김정현 [2003]
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Consumer-Company Identification: AFramework for Understanding Consumers' Relationships withCompaniesBhattacharya Sen Consumer-company identification ; A framework for understanding consumers’ relationships with companies [2003]
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