논문상세정보
-
- 저자 전주언
- 형태사항 iv, 99 p.: 26cm
- 일반주기 지도교수:이지은
- 학위논문사항 중앙대학교 대학원, 2013. 2, 경영 마케팅, 학위논문(박사)-
- DDC 658
- 발행지 서울
- 언어 kor
- 출판년 2013
- 발행사항 중앙대학교 대학원
유사주제 논문( 605)
박사
심미적 브랜드의 종속제품 확장범위에 대한 연구 : 주제품과 종속제품의 보완관계를 중심으로 = The Impact of Aesthetic Brands on Brand Accessories Purchase Intentions
전주언
2013년
'
심미적 브랜드의 종속제품 확장범위에 대한 연구 : 주제품과 종속제품의 보완관계를 중심으로 = The Impact of Aesthetic Brands on Brand Accessories Purchase Intentions' 의 주제별 논문영향력
| 주제 |
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|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 605 | 0 |
0.0% |
주제별 논문영향력
' 심미적 브랜드의 종속제품 확장범위에 대한 연구 : 주제품과 종속제품의 보완관계를 중심으로 = The Impact of Aesthetic Brands on Brand Accessories Purchase Intentions' 의 참고문헌
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커피빈 텀블러 인기에 락앤락 웃는다아시아경제 ( [2012]
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안드로이드폰 액세서리 시장, 임진년에는 뜬다
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스타벅스 vs 카페베네... 카페베네 인해 전술에 스타벅스 휘청매경이코노미 ( [2012]
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사회과학 연구를 위한 회귀분석이학식 [2012]
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디자인경영의 최근 동향과 시사점삼성경제연구소 [2007]
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감각에 기반한 광고와 브랜드 전략의 방법론적 접근윤성준 [2009]
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新소비자 ‘에코부머’잡는 3가지 키워드매일경제 ( [2012]
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You Are What They Eat: The Influence of Reference Groups on Consumers' Connections to BrandsEscalas James R.Bettman [2003]
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With or Without U? The Appropriate Test a U-Shaped RelationshipHalvor Mehlum Lind [2010]
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Whence Consumer Loyalty?Richard L.Oliver [1999]
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When and How Aesthetics Influences Financial DecisionsSuzanne B.Shu Townsend [2010]
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Using Promotional Message to Manage theEffects ofBrand and self-image on Brand EvaluationsGraeff [1996]
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Using Consumption Constellations to Develop Integrated Communications StrategiesEnglis Michael R.Solomon [1996]
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The Ties that Bind: Measuring the Strength of Consumer's Emotional Attachments to BrandC.Whan Park Thomson [2005]
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
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The Sociology of TasteGrunow [1997]
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The Secret Power of BeautyArmsrong [2004]
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The Role of Chief Executive Officers in Design Management Exercises: Content Analysis and Case StudiesKyung-Won Chung Song [2008]
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The Role and Measurement of Attachment in Consumer Behavior
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The Nose Smells What the Eye Sees: Crossmodal Visual Facilitation of Human Olfactory PerceptionGottfried Raymond J.Dolan [2003]
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The New Strategic Brand ManagementKapferer [2003]
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The Moderator-mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical ConsiderationsDavid A.Kenny Reuben M.Baron The Moderator - Mediator Variable Distinction in Social Psychological Research: Conceptual [1986]
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The Millennial Consumer in the Texts of Our Times: Experience and EntertainmentHolbrook [2000]
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The Influence of Unity and Prototypicality on Aesthetic Response to New Product DesignsJ.W.Hutchinson Veryzer [1998]
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The Influence of Tactile Input on the Evaluation of Retail Product OfferingDavid E.Sprott Grohmann [2007]
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The Impact of Incomplete Typeface Logos on Perceptions of the FirmHagtvedt [2011]
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The Good, the Bad, and the Ugly: Influence of Aesthetics on Product Feature Judgements
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The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
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The Experience Economy: Work is Theatre and Every Business StageJames H.Gilmore Pine [1999]
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The Effects of Music in a Retail Setting on Real and Perceived Shopping TimesSpangenberg E.R Yalch,R.F. The Effects of Music in a Retail Setting on Real and Perceived Shopping Times [2000]
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The Effects of Advertising Copy and Sensory Thoughts and Perceived TasteAradhna Krishna Elder [2010]
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The Effect of Examining Actual Products or Product Descriptions on Consumer PreferenceMcCabe Stephen M.Nowlis [2003]
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The Development of Consumer-Based Consumption Constellations in ChildrenChaplin Tina M.Lowrey [2009]
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The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated ExperienceUnderwood [2003]
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Taste Perception: More than Meets the TongueHoegg Joseph W.Alba [2007]
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity 3rd edition
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SignalingStatus with Luxury Goods: The Role of Brand ProminenceHan Xavier Drze [2010]
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Sensory marketingHulten, Bertil [2009]
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Sensation Seeking: Beyond the Optimal Level of Arousal
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Self-construal,Reference Groups, and Brand Meaning
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Self-Affirmation through the Choice of Highly Aesthetic ProductsSanjay Sood Townsend [2012]
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Seeking the Ideal Form: Product Design and Consumer Response
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Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product EvaluationsBosmas [2006]
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Salience Effects in Brand Recall
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Psychometric TheoryPummer [2000]
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Product and Service Bundling Decisions and Their Effects on Purchase IntentionHerrmann Robin H.Coulter [1997]
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Product Novelty: Does It Moderate the Relationship between Ad Attitudes and Brand AttitudesCox William B.Locander [1987]
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Product Complements and Substitutes in the Real World: The Relevance of Other ProductsBarry L.Bayus Namwoon Kim Shocker [2004]
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Principles of Economics 6th editionMankiw [2009]
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PackagingCommunication: Attentional Effects of Product Imagery
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Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and BrandNoreen M.Klein Underwood [2002]
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On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect
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Measuring Emotions in the Consumption Experience
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Marketing in Hypermedia Computer-Mediated Environments: Conceptual FoundationHoffman Thomas P.Novak [1996]
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Mapping Product Constellations: A Social Categorization Approach to Symbolic ConsumptionSolomon [1988]
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Managing Brand EquityP.H.Farquhar [1989]
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Making Sense of TasteKorsmeyer [1999]
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It's Got the Look: The Effect of Friendly and Aggressive Facial Expressions on Product Liking and SalesAndreas Herrmann Ann L.Mcgill Landwehr [2011]
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It Just Feels Good: Customers' Affective Response to Touch and Its Influence on PersuasionJennifer Wiggins Peck [2006]
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Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized ProductsAggarwal Ann L.Mcgill [2007]
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Investigating the Effectiveness of Product Placement in Television Shows: the Role of Modality and Plot Connection Consistency on Brand Memory and AttitudeRussell [2002]
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Individuals Differences in Haptic Information Processing: The Need for Touch Scale,Peck Terry L.Childers Individuals Differences in Haptic Information Processing: The Need for Touch Scale [2003]
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Individual Differences in the Centrality of Visual Product Aesthetics: Concept and MeasurementBloch Frederic F.Brunel Todd J.Arnold [2003]
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How Far Can a Brand Stretch? Understanding the Role of Self-ConstrualAhluwalia [2008]
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How Ambiguous Cropped Objects in Ad Photos Can Affect Product EvaluationsJoan Meyers-Levy Peracchio [1994]
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Horizontal cooperative sales promotion: A framework for classificationand additional perspectivesVaradarajan [1986]
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Gender Differences in the Meanings Consumers Infer from Music and Other Aesthetic StimuliMeyers-Levy [2010]
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Feminine to Smell but Masculine to Touch Multisensory Consistency and Its Effect on the Aesthetic Experience?Krishna [2010]
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands
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Evaluation of Brand Extension: The Role of Product Level Similarity and Brand Concept ConsistencyPark [1991]
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Environmental Sensitivity and Shopping BehaviorGrossbat Robert D.Rogers [1975]
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Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic CuesKrishna [2008]
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Does It Make Sense to Use Scents to Enhance Brand Memory?Morrin [2003]
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Distinguishing between the Meanings of Music: When Background Music Affects Product PerceptionsZhu [2005]
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Distinction: A Social Critique of the Judgement of Taste, Translated by R. Nice
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Dimensions of brand personalityAsker [1997]
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Development of the Brand Experience ScaleBrakus Zarantonello [2007]
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Designing Pleasurable ProductsJordan [2002]
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Customer Experience ManagementSchmitt [2003]
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Curating the JCP Special Issue on Aesthetic in Consumer Psychology: An Introduction to the Aesthetics IssuePatrick [2010]
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Culture and ConsumptionMcCracken [1988]
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Convergent Products: What Functionalities Add More Value to theBase?
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Consumer and Their Brands: Developing RelationshipTheory in consumer Research
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Consumer Savings in Complementary Product BundlesEstelami [1999]
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Consumer Evaluations of Brand ExtensionKeller [1990]
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Congruency of Scent and Music as Driver of In-Store Evaluations and BehaviorMattlia [2001]
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Conceptualizing, Measuring, andManaging Customer-based Brand Equity
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Building Strong Brands
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Broad sensory branding
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Brand Styles in Commercial DesignPerson [2010]
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Brand Sense: How To Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound, New York: The Free Press; 최원식 역 (2006), 세계 최고 브랜드에게 배우는 오감 브랜딩
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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?Schmitt [2009]
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Artistic Creation, Artworks and Aesthetic Appreciation
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Art and ValueDickie [2000]
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Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer ProductsHagtvedt [2008]
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Are Product Attribute by the Framing of Attribute Information before and after Consuming the ProductMitchell [1981]
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Aftermarket Industry Showing Renewed StrengthThe New York Times [2012]
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Affective Responses Mediating Acceptances of AdvertisingBatra [1986]
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Aesthetic Value, Moral Value and the Ambitions of Naturalism, In Aesthetics and Ethics: Essays at the Intersection, edited by J. Levinson
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Aesthetic Products and Aesthetic Consumption: A ReviewCharters [2006]
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Aesthetic Principles and Cognitive Emotion Appraisals: How Much of the Beauty Lies in the Eye of the BeholderKumar [2010]
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Aesthetic Package Design: A Behavioral, Neural, and Psychological Investigation
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Aesthetic Incongruity ResolutionPatrick [2011]
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A Model of Aesthetic Appreciation and Aesthetic JudgmentsDorothee Augustin Leder [2004]
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A History of Design Theory in Art EducationKim [2006]
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12. 17), Accessories Aim to Make Wine Even More Fun
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11. 29), 스마트폰보다 액세서리가 더 똑똑하네!
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04. 24), 삼천리자전거 컬러커스텀 메트로 업그레이드 출시
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01. 26), 커피전문점, ‘텀블러’사업 확대 고심