논문상세정보
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프로야구 이벤트의 정서, 이미지 일치성, 브랜드 감정, 브랜드 태도, 브랜드 충성도의 구조적 관계' 의 주제별 논문영향력
| 주제 |
|
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|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 1,960 | 2 |
0.1% |
주제별 논문영향력
' 프로야구 이벤트의 정서, 이미지 일치성, 브랜드 감정, 브랜드 태도, 브랜드 충성도의 구조적 관계' 의 참고문헌
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효과적인 스포츠 이벤트 스폰서십에 관한 연구박평식 [2000]
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박사
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프로배구관중의 관여도가 타이틀 스폰서 기업의 브랜드자산에 미치는 영향: 힐스테이트 2006-2007 V-리그를 중심으로
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프로배구 관중의 인지된 스포츠 스폰서십 요인이 브랜드자산에 미치는 영향김종완 [2010]
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박사
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박사
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타당도와 신뢰도(개정판)성태제 [2004]
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정서지배 소비자행동안광호 [2011]
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박사
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스폰서십이 브랜드 자산에 미치는 영향에 관한 연구: 팀동일시와 스포츠 관여도의 효과를 중심으로김성규 [2002]
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스폰서 브랜드, 스폰서십 이벤트, 자아 이미지 간 일치성이브랜드 관계의 질에 미치는 영향
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스포츠 스폰서십이 기업이미지 및 브랜드 자산에 미치는영향관계 분석최은용 [2007]
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스포츠 스폰서십 평가 기법강준호 [2000]
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스포츠 비즈니스김도균 [2001]
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박사
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소비자행동론 2판[1999]
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박사
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사회과학 데이터 분석법오택섭 [2003]
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브랜드자산의 측정 및 관리를 위한 일반모형 개발에 대한연구
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브랜드 형성 과정에 관한 연구김태우 [2000]
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http://www.paldofood.co.kr/팔도 홈페이지 [2012]
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http://www.interbrand.com/Interbrand Hompage [2012]
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http://www.fcbarcelona.com/FC Barcelona Homepage [2012]
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Why do companies sponsor artsevent?Harvey O'Hagan [2002]
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Who is the celebrity endorser? Curturalfoundations of the endorsement processMcCracken [1989]
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Who is the celebrity endorser? Cultural foundations of the endorsement processMcCraken.G [1989]
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Whence Consumer Loyalty?
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Understanding Sponsorship EffectsMeenaghan.Tony [2001]
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The emotions: Facts, theories, and amodel
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The Impactof Moods Generated by Television Programs on Responsesto AdvertisingChattopadhyay Mathur [1991]
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The Impact of Television Advertising : Learningwithout Involvement
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The IEG's complete guide to sponsorship:Everything you need to know about sports, arts, event,entertainment and cause marketing
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The Dimensionalityof Consumption Emotion Patterns and ConsumerSatisfactionRichard L.Oliver Westbrook [1991]
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The Development of the Brand LoyaltyTuker [1964]
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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance; The Role of Brand LoyaltyA.Chaudhuri Holbrook The Chain of Effects fromBrand Trust and Brand Affect to Brand Performance: TheRole of Brand Loyalty [2001]
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TV 프로그램에 의해 유발된 소비자들의 무드 상태가 광고태도(Aad)에 미치는 영향김자경 [2000]
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Strategic Brand Management
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Sports Sponsorship : Getting your shareSims [2005]
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Sport involvement: a relevant individual difference factor inspectator sportsGiese T Guehring B Lascu Mercer Toolan C [1995]
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Sponsorship and the Image of the Sponsor
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Sponsorship and advertising : Acomparison of consumer perceptionsMeenaghan.T [2001]
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Sponsorship and Measurability of ItsEffectsDemirci [2010]
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Sponsorship Report 30(1), 4-5
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Sponsorship Report 29(24), 4-5
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Sponsorship EvaluationO'Reilly [2009]
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Psychometric Theory
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Product/Consumption-Based AffectiveResponses and Repurchase Processes
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Predictors ofSelf-Projection,Fantasy Fulfillment,andEscapism
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Perspectives in involvement:Currentproblemsand future directionsRothschild [1984]
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On the Power and Functionality of Attitudes:The Role of Attitude AccessibilityFazio [1989]
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Objectives and evaluation processes utilized by sponsors of the 1996 Olympic GamesKarabetsos Ludwig [1999]
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MeasuringEmotion In a Marketing ContextChristensen Hansen Lundsteen [2006]
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Measuring the effects of sponsorshipsHarvey [2001]
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Measuring the Involvement Construct
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Measuring consumer reactions tosponsoring partnerships based upon emotional and attitudinalresponsesChristensen [2006]
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Measuring Emotions in the Consumption Experience
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Marketing Management, 4th Edition
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Managing Brand Equity: Capitalizing on theValue of Brand Name , 브랜드 자산의 전략적 관리
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Looking for Spinoza: Joy, Sorrow, and theFeeling Brain
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Involvement: A potentially important mediatorof consumer behavior
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Human Emotionslzard [1979]
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How to measurebrand emotionRandrup TNS/Gallup [2004]
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Feeling and Thinking: Preference Need No Inferences
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Fanship and the television sportsviewing experienceGantz W Wenner L.A [1995]
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Exploringmanagers’ perceptions of the impact of sponsorshp onbrand equityCornwell Roy Steinard II [2001]
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Excitation transfer in Communication mediatedaggressive behaviorZillmann [1971]
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Emotion: A Psychoevolutionary Synthesis
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Emotion in the Human Face김애리 [1972]
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Effects of Involvement, Arousal, andPleasure on the Recognition of Sponsorship Stimuli
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Effect orPerceived Sport Event and Sponsor Image Fit onConsumers' Cognition, Affect, and Behavioral IntentionsFlynn Koo Quarterman Effect orPerceived Sport Event and Sponsor Image Fit onConsumers' Cognition [2006]
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Does Brand Loyalty Mediate Brand Equity Outcomes?
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Does Attitude toward the Ad Affect Brand Attitude Under a Brand Evaluation Set?
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Dimensions andTypes of Supervisory Control: Effects on Salesperson Performanceand SatisfactionGoutam N.Challaglla and Tasaddug A.Shervani Dimensions and Typesof Supervisory Control: Effects on Salesperson Performanceand Satisfaction
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Differential Involvement withProducts and Issues an Exploratory StudyNancy T.Hupfer [1971]
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Customer Loyalty: Toward an Integrated Conceptual Framework
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Context is key: Theeffect of program induced mood on thoughts about the adAylesworth MacKenzie [1998]
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ConsumerEvaluations of Brand Extensions
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Consumer evaluation ofsponsorship programmesBitz D'Astous [1995]
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Congnitive, affective, and attribute bases ofthe satisfaction response
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Conceptualizing, Measuring, andManaging Customer-based Brand Equity
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Conceptual andMethodological Perspectives on InvolvementHouston Rothschild [1978]
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Comparability and Hierarchical Processing inMultialternative ChoiceJohnson [1988]
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Commercial SponsorshipMeenaghan [1984]
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Circumplex Structure of MoodFeldman [1995]
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Central and Peripheral Routes to Advertising Effectiveness: the Moderating Role of InvolvementPetty Central andperipheral routes to advertising effectiveness: themoderating role of involvement [1983]
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Buyer Attitude and Brand ChoiceDay,George S. [1970]
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Brand loyalty vs. repeat purchasing behavior
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Behavioral Learning Theory: Its Relevance to Marketing and PromotionsRothschilld [1981]
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Antecedents and consequences of attitude toward the ad: A metaanalysisCf.Brown [1992]
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An International Review of Sponsorship ResearchCornwel [1998]
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An Exploration Into the Scaling of Consuners'Involvement With A Product ClassBloch [1981]
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An Appraisal of Low-Involvement Consumer InformationProcessingDebruicker [1979]
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Affective space is bipolarRussell [1979]
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Affect and Consumer BehaviorCharles S.Areni Cohen [1991]
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Affect Theory
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A Two-Dimensional Concept to Brand LoyaltyDay [1969]
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A Role for Arousal in the Link BetweenFeeling States, Judgements, and Behavior
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A Model of Image Creation and ImageTransfer in Event SponsorshipGwinner [1997]
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A Model forScreening Sport Sponsorship opportunitiesAsimakopoulous Irwin Sutton [1994]
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A Comparative Analysis of Four Scales ofConsumer InvolvementMittal [1995]
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A Circumplex Model of Affect
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A Benefit Congruency Framework of Sales Promotion Effectiveness