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브랜드가치형성과정에서 기업의 사회적 책임활동의 역할에 관한 연구 = A Study on the Roles of Corporate Social Responsibility Activities in Formation Process of Brand Value

강윤호 2012년

논문상세정보
인용/피인용
' 브랜드가치형성과정에서 기업의 사회적 책임활동의 역할에 관한 연구 = A Study on the Roles of Corporate Social Responsibility Activities in Formation Process of Brand Value' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 기업신뢰
  • 기업의 사회적 책임 (csr)
  • 기업이미지
  • 브랜드 가치
  • 소비자 태도
  • 지각가치
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 브랜드가치형성과정에서 기업의 사회적 책임활동의 역할에 관한 연구 = A Study on the Roles of Corporate Social Responsibility Activities in Formation Process of Brand Value' 의 참고문헌

  • 호텔 비즈니스 센터 인적ㆍ물적 서비스품질과 지각된 서비스가치가 비즈니스 고객만족도에 미치는 영향
    공효순 박영기 윤지환 호텔 비즈니스센터 인적. 물적 서비스품 질과 지각된 서비스가치가 비즈니스 고객만족도에 미치는 영향 [2006]
  • 패션 기업의 사회적 책임이 브랜드 애착 및 브랜드 자산에 미치는 영향
    김미영 이승희 패션기업의 사회적 책임이 브랜드 애착 및 브랜 드 자산에 미치는 영향 [2001]
  • 켄벤션 호텔 이용자의 지각된 가격과 가치, 만족, 이용태 도, 애호도의 구조적인 관계연구
    박동균 켄벤션 호텔 이용자의 지각된 가격과 가치 [2006]
  • 지역사회 회계의 유용성 제고 방안에 관한 연구
    황윤식 지역사회회계의 유용성 제고방안에 관한 연구 [1985]
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    채서일 제품의 경쟁력향상을 위한 비결 [1988]
  • 전략적 브랜드 관리
    안광호 전략적 브랜드관리 [2003]
  • 인터넷 브랜드 자산 구축방안에 대한 연 구
  • 인간관계론
    송대영 [2007]
  • 이미지 메이킹시대-기능에서 이미지 경쟁시대로
    김주호 이미지 메이킹 시대 - 기능에서 이미지 경쟁시대로 [1995]
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    박인수 박희자 최웅 약선음식의 지각된 가치가 고객만족 및 충 성도에 미치는 영향 [2009]
  • 신소비자행동 : 디지털시대의 마케팅전략 적용
    김동기 [2001]
  • 소비자 행동론 제3판
    [2007]
  • 성공을 향한 브랜드 상상력
  • 서비스 유형별 지각된 가치측정에 관한 연구
    전 주형 여행학연 구 [2000]
  • 새 PR론
    김정기 [1981]
  • 사회중시경영 : 기업과 사회
    신유근 사회중시경영 : 기업과 사회 [2007]
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    김애영 [2003]
  • 브랜드의 힘을 읽는다
  • 브랜드가치 평가지수의 타당성분석
    김주호 [2007]
  • 부정적 언론 보도로 인한 위기 상황이 해당 기업과 브랜드의 명성에 미치는 영향:CSR(기업의 사회 공헌)활동의 매개 역할을 중심으로
    윤각 조재수 부정적 언론 보도로 인한 위기 상황이 해당기업과 브랜드의 명성에 미치는 영향: CSR(기업의 사회공헌)활동의 매개 역할을 중심으로 [2005]
  • 미국기업의 사회적 책임 : 동향
    김성훈 [2006]
  • 기업의 수익이 사회적 책임활동에 대한 소비자의 공정성지각 및 기업평가에 미치는 영향
    류강석 박종철 한국경영학회 통합학술 대회 발표논문집 [2007]
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    한은경 성균관대학 교 [2003]
  • 기업의 사회공헌활동과 기업광고가 기업이미지와 브랜드태도 형성에 미치는 영향력에 관한 연구
    서상희 윤각 광고연구 [2003]
  • 경제정의 기업상 시상식 및 경제정의지수로 본 한국 기업의 사회적 성과평가
    경제정의연구소 경제정의 기업 상 시상식 및 경제정의지수로 본 한국기업의 사회적 성과 평가 [1997]
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    Larue Tone Hosmer Trust : The Connecting Link between Organizational Theory and Philosophical Ethics [1995]
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  • TheExperienceandEvolutionofTrust Implications for Cooperation and Teamwork
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    Hallowell, R. The Relationships of Customer Satisfaction Customer Loyalty [1996]
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  • The pims principles: Liking strategy to performance
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  • The many faces of trust
    Blomqvist The Many Faces of Trust [1997]
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    Grewal Parasuramna The Impact of Technology on the Quality-Value-Loyalty Chain : A Research Agenda [2000]
  • The impact of perceived corporate social responsibility on consumer behavior
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    Bagozzi The Self-Regulation of Attitudes [1992]
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