'
은행에서의 관계혜택과 관계품질이 고객충성도에 미치는 영향' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 3,010 | 9 |
1.8% |
주제별 논문영향력
' 은행에서의 관계혜택과 관계품질이 고객충성도에 미치는 영향' 의 참고문헌
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박사
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박사
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정보기술과 마케팅시스템의 관계화에 관한 연구임종원 [1997]
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점포충성도에 미치는 관계의 질 및 전환장벽의 조절적 영향에관한 연구
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은행의 마케팅관련요인의 구조적관계에 관한 연구최성대 [2008]
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소매업태별 관계마케팅 요인과 성과에 관한 연구이준호 [2001]
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서비스 충성도의 결정요인에 관한 연구: 미용원이용자를 중심으로김철민 [2002]
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서비스 신뢰와 충성도의 결정요인 및 발달과정에 대한 정성적 분석[2004]
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사회과학 조사방법론채서일 [1990]
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고객의 관계편익지각이 서비스성과에 미치는영향분석고객의 관계편익지각이 서비스성과에 미치는 영향분석 [1999]
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고객-직원, 고객-고객의 관계가 고객만족과 신뢰 및 충성도에 미치는 영향에 관한 연구-백화점을 중심으로
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e-Loyalty : Your secret weapon on the Web한국능률협회 컨설팅 [2000]
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Zero Defection: Quality Comes to ServicesReichheld W.E.Sasser [1990]
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Winning and Keeping Industrial Customers theDynamics of Customer Relationships
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Why do Customers Switch? The Dynamicsof Satisfaction versus LoyaltyMittal W.M.Lassar [1998]
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Why Satisfied Customers Defect
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Understanding the Structure of Consumers'Satisfaction Evaluations of Service DeliverySingh [1991]
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Understanding relationship marketing outcomes: An integration of relational benefits and relationship qualityDwayne Kevin Thurau-Henning [2002]
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Understanding Your CustomersPrus Randall Brandt [1995]
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Understanding Customer Expectations of Service
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Toward Understanding RelationshipsHinde [1979]
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The value concerpt andrelationship marketingChristan Gr?nroos Ravald [1996]
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The influence of aclose personal relationship between a buyer & seller on the continuedstability of their role relationshipDavid T.Wilson Mummalaneni [1991]
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The effects of advertising on high and loyalty consumersegmentsRaj [1982]
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The different roles of satisfaction ,trust ,and commitmentin customer relationships.
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The commitment-trusttheory of relationship marketing
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The antecedents and consequences of customer satisfaction for firmsAnderson, E, W. Sullivan, M.W. [1993]
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The Role ofRelat ionship Qu ality in the Strat ificat ion of Vend ors as Perceived byCu stomerDorsch S.R.Swanson S.W.Kelley [1998]
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The Power of Relationship Marketing: Keeping Customers for LifeCram [1994]
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The Marketing strategy continuum: A marketingconcept for the 1990sGr?nroos [1991]
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The Four Cs of Customer LoyaltyRowley [2005]
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The Explanatory Foundations of Relationship Marketing TheoryDennis B.Arnett Hunt Shelby D [2006]
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The Effects of Perceived Co-worker Involvement and Supervisor Support on Service Provider Role Stress,Performance and Job Satisfaction한금주 The Effects of PerceivedCo-Worker Involvement and Supervisor Support on Service Provider RoleStress [1996]
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The Domain and ConceptualFoundationsofRelationship MarketingParvatiyar [2000]
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The Dimensionality ConsumptionEmotion Patterns and Consumer SatisfactionR.L.Oliver Westbrook [1991]
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The Contribution of Source Credibility to a Theory onInterpersonal Trust in the Communication ProcessGriffin [1967]
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The Changing Role of Marketing in the CorporationWebster [1992]
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The Behavioral Consequences of Service QualityBerry Parasuraman Zeithmal [1996]
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The American Customer Satisfaction Index: Nature, Purposeand Findings
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Switching barriers and repurchase intentions in ServiceBeatty Jones Mothersbaugh [2000]
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Studied Trust Building New Forms of Cooperation in Volatile EconomySavel [1993]
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Social Exchange and Behavioral Interdependence, inSocial Exchange in Developing Relationships
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Service Encounters and Service Relationships:Implications for ResearchCzepiel [1990]
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Satisfaction:a BehavioralPerspective on theConsumer
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Return on relationship, 5th InternationalColloquium on Relationship Marketing
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Retail relationships and store loyalty: a multi-level perspectiveLockshin Macintoshi [1997]
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Relationships between Service Providers and TheirImpact on CustomersGittell [2002]
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Relationshipbetween providers and users of marketing research; thedynamics oftrustwithin and between organizationsDeshpande R Moorman C [1992]
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Relationship marketing, Emerging Perspectiveson Services Marketing
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Relationship Segmentation: Enhancing the ServiceProviderOldano [1987]
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Relationship Retailing:Transforming Customers into ClientBerry L.G.Cresham [1986]
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Relationship Quality inservice Selling: An Interpersonal Influence PerspectiveCrosby.R.A K.R.Evans [1990]
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Relationship Quality in B2B ServiceContextJarvelin U.Lehtinen [1996]
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Relationship Marketing: TheInfluence of Consumer Involvement on Perceived Service BenefitsKinard M.L.Capella [2006]
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Relationship Marketing: The StrategyContinuumGr?nroos [1995]
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Relationship Marketing-Making The Consumer CountPeterson [1995]
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Relationship Marketing,Bring Quality, Customer Service and Marketing Together
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Relationship Marketing of Services-Growing Interest, Emerging Perspectives
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Relationship Marketing in CustomerMarkets: Antecedents and CosequencesA.Parvatiyar Sheth [1995]
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Relationship Marketing as a Paradigm Shift: SomeConclusions from the 30R ApprochGummesson [1997]
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Relationship Marketing and the ConsumerRobert R.Peterson [1995]
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Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior InterfaceGroroos [1990]
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Relational Benefitsand Customer Satisfaction in Retail BankingD.Mart?n-Consuegra Esteban Molina [2007]
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Putting the Service Profit Chain to WorkA.Schlesinger Heskett Heskett, J. L. [1994]
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Psychometric Theory
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Measurement and Evaluation of Satisfaction Process in Retail Setting
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Marketing andTechnologyDayal S Landesberg Zeisser M [1999]
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Marketing Management
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Managing Customer Relationships for Profit: the Dynamics of Relationship QualityC.Gronroos Storbacka T.Strnadyik [1994]
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Making Relationship Marketing OperationalGummesson [1994]
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Laddering: Extending therepertory grid methodology to construct attribute-consequence-valuehierarchiesJ.Onathon Gutman Reynolds [1984]
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Investments in Consumer Relationships: A Cross-Country and Cross- Industry ExplorationDawn Lacobucci Wulf [2001]
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Internet Retail Customer Loyalty: The Mediating Role of Relational BenefitsKevin P.Gwinner Yen [2003]
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Internal and External Factors Which AffectCustomer LoyaltyDuffy [2003]
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Influences on exchangeprocesses: Buyer' preconceptions of a seller's trustworthiness andbargaining toughnessJulie L.Ozanne Schurr [1985]
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Increasing Brand Loyalty in the Hospitality IndustryTePeci,M. [1999]
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Human capitalBecker, G.S. [1993]
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How Consumer Evaluation ProcessesDiffer Between Goods and ServicesZeithmal [1981]
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From Marketing Mix to Relationship Marketing:Towards a Paradigm Shift in MarketingGr?nroos [1994]
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Explaining and Evaluating theImplementation of Organizational Relationship Marketing in the BankingIndustry: Client's PerceptionsRicard [1999]
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Ethical and foundations of relationalmarketing exchangesGundlach [1993]
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Employee perception of trust, satisfaction andcommitment as predictors of turnover intentions in a mental healthsetting
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Effects of RelationshipMarketing on Relationship Satisfaction, Retention and Prices in theLife Insurance Industry
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Differentiation between high, spurious, latent, and low loyalty participants in two leisure activities
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Development processes of cooperativeinterorganizational relationshipsRing Van de Ven [1994]
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Developing Buyer-SellerRelationshipsDwyer Dwyer, F. R. Dwyer, F. Robert S.Oh [1987]
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Customers' Motivations forMaintaining Relationship with Service ProvidersBerry [1997]
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Customer orientation, relationship quality, and relational benefits to the firm
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Customer Loyalty inE-Commerce: An Exploration of its Antecedents and ConsequencesKishore Rolph Srinivasan [2002]
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Customer LoyaltyGriffin [1995]
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Customer Evaluations of Service Complaint Experiences :Implications for Relationship MarketingTax [1998]
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Customer - Sales As sociate RetailRelationshipsJungki Lee Reynolds [1996]
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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High Versus a Low Credibility Endorser is Used in the AdLafferty [1999]
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Commitment in exchange relationships: Therole of switching costs in building and sustaining competitiveadvantagesSoellner [1994]
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Closeness, Strength and Satisfaction: Examing theNature of Relationships Between Providers of Financial Services andTheir Customers
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Classifying Services to Gain Strategic MarketingInsightsLovelock [1983]
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Building and maintaining quality in the servicerelationshipCrosby [1991]
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Building Service Relationships: It's all about PromisesBitner [1995]
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Brand loyalty and user skillsWernerfelt [1985]
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Beyond Customer Satisfaction to Customer LoyaltyBhote [1996]
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(초우량기업)현대품질경영안상형 [1998]
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(AMOS를 이용한) 구조방정식 모형과 경로분석허준 [2000]