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서비스품질 및 기업이미지 요인이 관계품질과 관계마케팅성과에 미치는 영향에 관한 연구

이종환 이종환 2009년

논문상세정보
인용/피인용
' 서비스품질 및 기업이미지 요인이 관계품질과 관계마케팅성과에 미치는 영향에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 관계품질
  • 일반 경영
  • 관계마케팅성과
  • 기업이미지
  • 몰입
  • 서비스품질
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,505 17

0.8%

' 서비스품질 및 기업이미지 요인이 관계품질과 관계마케팅성과에 미치는 영향에 관한 연구' 의 참고문헌

  • 효과적 기업 PR광고를 위한 연구
    이호배 [1994]
  • 호텔의 고객관계요인이 관계의 질과 성과에 미치는 영향에 관한 연구
    최성철 호텔의 고객관계요인이 관계의 질과 성과에 미치는 영향에 관한연구 [2004]
  • 박사
    호텔기업의 관계마케팅활동과 성과의 구조적 관계연구
    한진수 경성대학교대학원 [1998]
  • 호텔기업의 관계마케팅 실행요인이 점포충성도에 미치는 영향에관한 연구
    취오성 [2003]
  • 호텔기업의 관계마케팅 상호행동 변수에 관한 연구,『관광?
    선동규 안영면 호텔기업의 관계마케팅 상호행동 변수에 관한 연구 [1999]
  • 호텔기업 결혼예식 상품의 관계마케팅 적용방안에 관한실증적 연구
  • 호텔·외식·관광 마케팅
    정규엽 호텔외식관광마케팅 [2007]
  • 패션상품 소비자의 관계혜택지각이 장기적 관계형성에 미치는 영향
    김지연 [2005]
  • 패밀리레스토랑의 고객분석과 주요 서비스품질에관한 연구
  • 박사
    청소년지도자의 조직몰입과 관련변인
    김정주 서울대학교 교육학 박사학위논문 [1999]
  • 지각된 대시시간 및 서비스시간이 감정반응과 서비스품질에 미치는 영향에 관한 연구
    정동주 [2007]
  • 박사
    제품 구매의도에 영향을 미치는 기업이미지 요인에 관한 연구
    하봉준 [1999]
  • 점포이미지와 브랜드이미지 및 매장 내 감정이 소비감장과 만족에 미치는 영향
  • 인터넷 상호작용이 e-브랜드에 있어서 일체감, 관계품질과 충성도에미치는 영향
    이정란 인터넷 상호작용이 e-브랜드에 있어서 일체감 [2004]
  • 의류점포의 대고객 마케팅에 관한 연구 :백화점을 중심으로
  • 유통경로상의 개인적 관계가 소매상의 장기지향성에 미치는 영향
  • 유통경로상에서 구매자-판매자간의 관계적 특성이 파트너십에미치는 영향에 관한 연구
    권기대 유통경로상에서 구매자-판매자 간의 관계적 특성이 파트너십에미치는 영향에 관한 연구 [1998]
  • 웰빙점포 유형별 서비스품질과 고객만족,재구매의도 및구전 간의 관계
    박승환 최철재(Chul-Jae Choi) 웰빙점포 유형별 서비스품질과 고객만족 [2006]
  • 박사
    우리나라 소비자들의 기업이미지 평가요인에 관한 연구 : 기업이미지 측정을 중심으로
    임만규 우리나라 소비자들의 기업이미지 평가요인에 관한 연구 :기업이미지 측정을 중심으로 [1995]
  • 외식서비스에서 위계적 서비스품질,관계질,브랜드충성도의 구조적관계 연구
    김상호 외식서비스에서 위계적 서비스품질 [2008]
  • 외식사업경영론
    최학수 [2004]
  • 안경원의 관계마케팅 영향요인에 관한 연구
    김진구 [2003]
  • 소비자이야기
    이광주 [1997]
  • 소매업태별 관계마케팅 요인과 성과에 관한 연구
    이준호 소매업태별 관계마케팅요인과 성과에 관한 연구 [2001]
  • 서비스품질이 외식기업 이미지에 미치는 영향에 관한 연구 :패스트푸드와 패밀리레스토랑을 중심으로
    정희경 [2005]
  • 서비스품질요인이 관계마케팅성과에 미치는 영향에 관한 실증적 연구
    김광수 서비스품질요인이 관계마케팅성과에 미치는 영향에 관한 실증적연구 [2004]
  • 서비스품질과 기업이미지가 재구매의도에 미치는 영향에 관한 연구
    석유미 [2004]
  • 서비스품질 평가요인이 관계몰입과 재방문의사에 미치는 영향에관한 연구
    석승환 [2007]
  • 서비스품질 및 기업이미지가 고객만족과 고객충성도에 미치는 영향에 관한 연구
    나병환 [2008]
  • 서비스마케팅
    이유재 [2013]
  • 서비스 질의 기대와 인식수준에 관한 연구 :은행서비스를 중심으로
    임용수 [1995]
  • 레스토랑 거래처와 관계자의 특성에 의한 신뢰가 관계거래에 미치는 영향
    장영진 [2005]
  • 대고객 관계마케팅에 관한 실증적 연구
    김용정 마케팅과학연구 [1998]
  • 관계효익이 장기지향성에 미치는 영향에 관한 연구
  • 박사
    관계형성을 위한 관계성향과 관계혜택의 상호작용
    이종엽 단국대학교 대학원 [2007]
  • 관계마케팅의 역사적 배경과 한국의 관계마케팅 연구
    김 갑 한국경영사학회』 [2002]
  • 고객만족 및 전환장벽이 점포애호도에 미치는 효과에 관한 연구
    임채운 조광행 산학연구』 [1999]
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    Jackson [1985]
  • Why Satisfied Customers Defect
    Jones,T.O. [1995]
  • Whatever Happend to Image
    Hardy [1970]
  • What Does Quality Mean ?
    Garvin What Does Quality Mean? [1984]
  • Value-percept disparity :andalternative to the disconfirmation of expectations theory ofconsumer satisfaction
    Westbrook [1983]
  • Understanding the Bond of Identification: andInvestigation of its Correlates Among Art MuseumMembers
    Bhattacharya Glynn Rao UnderstandingtheBondofIdentification :andInvestigation ofitsCorrelatesAmong ArtMuseum Members [1995]
  • Trust in closerelationships
  • TheUseofPledgestoBuild andSustain Commitment in Distribution Channels
    B.A.Weitz erson The use ofPledges to Build and SustainCommitment in Distribution Channels [1992]
  • TheNatureofCorporateImage,intheCorporationandits Publics
    Carlson TheNatureofCorporateImage [1963]
  • TheInternalMarketing ofService:TheNew AgeSurge
    Wilson [1995]
  • TheImage- A Guide to Pseudo Eventsin AmericaAtheneum :N
  • The structure of commitment in exchange
  • The power of trust in manufacture-retailer relationships
    Kumar ThePowerofTrustin Manufacture-RetailerRelationships [1996]
  • The measurement and antecedents of affective
    Allen Meyer The Measurement andAntecedentsofAffective [1990]
  • The industrialization of Service
    Theodore Levitt TheIndustrialization ofService [1976]
  • The effect of relationship marketing orientation on business performance in a service-orientation economy
  • The commitment-trusttheory of relationship marketing
    Hunt,S.D Morgan,R.M The Commitment-TrustTheoryofRelationshipMarketing [1994]
  • The antecedents and consequences of customer satisfaction for firms
  • The Theory of Buyer Behavior
  • The Personalofthe RetailStore
    Martineau The Personalof the RetailStore [1958]
  • The New SocialContract:An Lnguiry into ModernContractualRelations
    Macneil [1980]
  • The Nature and Consequences of MarketingChannel Intermediary Commitment
    Kumar L.W.Stern The Nature andConsequences of Marketing Channel Intermediary Commitment [1994]
  • The Meaning of20th Century A GreatTransition
    Boulding [1964]
  • The Marketing of Service Quality
  • The Intermarket Reliability of Retail Image Research: An Empirical Examination
  • The Image
    Kenneth [1961]
  • The Effects of Brand Advertising on Company Image:Implications for Corporate Advertising
    Winters The Effects of Brand Advertising on CompanyImage Implications for Corporate Advertising [1986]
  • The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationship
    Garbarino M.Johnson TheDifferentRolesofSatisfaction [1999]
  • The Company and the Product: Corporate Associations and Consumer Product Responses??
    Brown Peter A.Dacin The Company and the Product :Corporate Associations and Consumer Product Responses [1997]
  • The Change Role of Marketing in theCorporation
    Webster [1992]
  • TechnologyInfusion in Service Encounters
  • Sustainable advantage
  • Servicesmarketingisdifferent
    Berry Services Marketing is Different [1980]
  • Service marketing
  • Service Marketing 2nd ed
    Lovelook Service Marketing [1991]
  • Satisfaction:a BehavioralPerspective on theConsumer
    Richard Satisfaction:A BehavioralPerspectiveontheConsumer [1997]
  • SERVQUAL : A Multi-Item Scale for Measuring ConsumerPerception of Service Quality
    PZB [1988]
  • Researching the Corporate Image
    Bayton ResearchingtheCorporateImage [1959]
  • Reputation and corporate strategy: A review of recent theory and applications
    Carmerer Weighlt Reputation and Corporate Strategy :aReview ofRecentTheoryandApplications [1988]
  • RelationshipsBetween Providersand UsersofMarketResearch :TheDynamicsofTrustWithin and Between Organizations
  • Relationship marketing in consumer markets: Antecedentsand consequences
    Parvatiyar Sheth Relationship Marketing in ConsumerMarkets:AntecedentsandConsequences [1995]
  • Relationship marketing activities, commitment, and membership behaviors in professional associations.
    Acito,F Gruen,T.W Summers,J.O. Relationship MarketingActivities [2000]
  • Relationship Quality in Service Sellings : An InterpersonalInfluencePerspective
  • Relationship Marketing and Membership Commitmentamong Professional Association Members
    Relationship Marketing and Membership Commitmentamong ProfessionalAssociation Members [1997]
  • Relationship Marketing
    Christopher Clark Payne Peck Relationship Marketing [1999]
  • Principle of Marketing
    Gary Armstrong Philip Kotler PrincipleofMarketing [1991]
  • Playing Fair in Retailing
    Berry [1993]
  • Output Sector Munificence Effect s on The InternalPolitical Economy of Marketing Channels
    Dwyer OutputSectorMunificenceEffectsontheInternalPoliticalEconomy ofMarketing Channels [1987]
  • Network organizations: New concepts fornew forms
    Miles Snow [1986]
  • Neither Market nor Hierarchy : Network Forms of Organization
    Powel Neither Market nor Hierarchy : Network Forms of Organization [1990]
  • Negotiation Behavior
    Pruitt NegotiationBehavior [1981]
  • Model of consumer satisfaction formation: An extension
    Tse Wilton Model of Consumer SatisfactionFormation :An Extension [1988]
  • Measuring service quality: A reexamination and extension
    Cronin Jr. J. J. Cronin, J. J. Cronin, J. J. Jr. Cronin,J. Joseph Measuring Service Quality : AReexaminationandExtension [1992]
  • Measurementand Evaluation ofSatisfaction ProcessinRetailSettings
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  • Marketing services : competing through quality
    Berry, Leonard L. Marketing Services :CompetingThroughQuality [1991]
  • Marketing in the service sector
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  • Marketing Management, 11th
    Kotler Marketing Management [2003]
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  • Long-term manufacturer- supplier relationships: do they pay off for supplier firms?
    Kalwani N.Naray Long TermManufacturer-SupplierRelationships:DoThey Pay offforSupplierFirms? [1995]
  • Kotler on Marketing :Analysis,Planning,ImplementationandControl,6thed
    Kotler Kotler on Marketing :Analysis [1999]
  • Introduction to Marketing Management:Principles,Practices,andProcess
    Schwarz Introduction to Marketing Management:Principles [1980]
  • InterfirmAdaption in Business Relationships
  • InfluencesofExchangeProcess:Buyer's Preconception of A Seller's Trustworthiness andBargaining Toughness
    Schurr [1985]
  • Handbook of marketing research
    Ferber, Robert Handbook of Marketing Research [1900]
  • FundamentalsofMarketing,9thed
    Stanton FundamentalsofMarketing [1986]
  • FactorsAffectingTrustin MarketResearch Relationships
    Moorman [1993]
  • Exploiting Niches Using RelationshipMarketing
    Sharni Exploiting Niches Using RelationshipMarketing [1992]
  • Expectations, Performance Evaluation and Consumers'Perceptions of Quality
    Teas Expectations [1993]
  • Evaluating service encounters: The effects of physicalsurroundingandemployeeresponse
    Bitner Evaluating ServiceEncounters:TheEffectsofPhysicalSurrounding and EmployeeResponse [1990]
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    Bitner,M.J. [1990]
  • Employee-organization linkages : the psychology of commitment, absenteeism, and turnover
    Mowday, Richard T Employee-Organization Linkages:ThePsychology ofCommitment [1982]
  • Developing your company image into acorporateasset
    Dowling Developing Your Company Image into a CorporateAsset [1993]
  • Developing Buyer-SellerRelationships
    Dwyer Dwyer, F. R. Dwyer, F. Robert S.Oh Developing Buyer-SellerRelationships [1987]
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  • Delivering quality service : balancing customer perceptions and expectations
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    Bendapudi [1997]
  • CustomerRepurchase Intention : A General Structural Equation Moder
    Hellier [2003]
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  • Customer loyalty toward an integrated conceptual framwork
    Dick [1994]
  • Customer Voluntary Performance: Customers as Partners in Service Delivery
    Lance CustomerVoluntary Performance :Customersas Partners in Service Delivery [1997]
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  • Channel Partnerships Streamline Distribution
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  • BuildingStrongBrans
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  • Basic Dimensions ofthe Corporate Image
    Spector [1961]
  • B2C 쇼핑사이트에서 고객신뢰 선행요인과 구매 재구매 의도 형성과정에 관한 연구
    장형유 [2006]
  • Anexaminationofthenatureoftrustin buyerseller relationships
    P.M.Doney [1997]
  • An Investigation into the JointEffects of Trust and Interdependence on RelationshipCommitment
    Geyskens [1995]
  • An Investigation into the Determinants of Consumer Satisfaction
    Churchill An Investigation into theDeterminants of Consumer Satisfaction [1982]
  • An Integrated Model of Buyer-Seller Relationship
    Wilson An Integrated ModelofBuyer-SellerRelationship [1995]
  • An ExperimentalInvestigation of Satisfaction andCommitment In Marketing Channel:The Role of Trust andDependence
    Anderson [1996]
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    Enis [1967]
  • After the sale is over
    Levitt Afterthe Sale is over [1983]
  • A Service Quality Model and Its Marketing Implications
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  • A Model of Distributor Firm and Manufacturing Firm Working Relationships
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    L.L.Berry Zeithaml V A ConceptualModelofServiceQualityandItsImplicationsforFutureResearch [1985]
  • A Cognitive Model of the Antecedents andConsequences of Satisfaction Decision
    Olver A CognitiveModeloftheAntecedentsandConsequencesofSatisfactionDecision [1980]