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관계마케팅 요인이 관계품질과 점포충성도에 미치는 영향 : 귀금속ㆍ보석 도매점포를 중심으로

유영효 2008년

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' 관계마케팅 요인이 관계품질과 점포충성도에 미치는 영향 : 귀금속ㆍ보석 도매점포를 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 관계마케팅
  • 귀금속.보석 관계마케팅
  • 점포충성도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 관계마케팅 요인이 관계품질과 점포충성도에 미치는 영향 : 귀금속ㆍ보석 도매점포를 중심으로' 의 참고문헌

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    최성철 [2004]
  • 호텔서비스의 구성요소와 관계마케팅전략에 관한 연구
    김봉 제주한라대학?논문집? [2002]
  • 호텔기업의 관계마케팅 실행요인이 점포충성도 미치는 영향에 관한 연구
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    Bitner,M.J. Gremler,D.D. Gwinner Kevin P. Relational Benefits in Services Industries: The Customer's Perspective [1998]
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