박사
마케팅 倫理의 觀點에서 본 製品保證에 대한 認識이 消費者 態度에 미치는 影響에 관한 硏究 : 製品類型과 企業倫理 水準의 調節效果를 中心으로 = A Study on the Effects of Consumers Perceived Product Warranty on Their Attitudes from a Perspective of Marketing Ethics : Focused on the Mediating Effects of Product Types and Business Ethics Levels
오구연
2009년
'
마케팅 倫理의 觀點에서 본 製品保證에 대한 認識이 消費者 態度에 미치는 影響에 관한 硏究 : 製品類型과 企業倫理 水準의 調節效果를 中心으로 = A Study on the Effects of Consumers Perceived Product Warranty on Their Attitudes from a Perspective of Marketing Ethics : Focused on the Mediating Effects of Product Types and Business Ethics Levels' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 779 | 0 |
0.0% |
주제별 논문영향력
' 마케팅 倫理의 觀點에서 본 製品保證에 대한 認識이 消費者 態度에 미치는 影響에 관한 硏究 : 製品類型과 企業倫理 水準의 調節效果를 中心으로 = A Study on the Effects of Consumers Perceived Product Warranty on Their Attitudes from a Perspective of Marketing Ethics : Focused on the Mediating Effects of Product Types and Business Ethics Levels' 의 참고문헌
-
하자있는 물건을 인도받은 특정물 매수인의 권리 : 민법 제 580조를 중심으로채정우 [2000]
-
품질보증 및 부품보유기간 정비방안 연구백병성 [2004]
-
판매원의 윤리판단력 수준이 마케팅윤리적 의사결정에 미치는 영향에 관한 연구성경운 [2004]
-
최신 국어사전최신 국어사전 [1976]
-
제품보증이 지각된 품질에 미치는 영향에 관한 연구홍범락 [1996]
-
박사
-
제품보증과 광고주의 신뢰성이 제품에 대한 평가에 미치는 영향에 관한 연구황진수 [1992]
-
제품물 책임보험에 관한 연구박현희 [2004]
-
제조물책임에 관한 비교법적 고찰송준석 [2003]
-
전사종합 품질관리미즈노시게루 [1990]
-
인지과학적 접근에 따른 소비자 제품평가에 관한 연구민병권 [2004]
-
윤리경영론(이론과 실제)김성수 [2004]
-
윤리경영론최창명 [2004]
-
소비자보호법 현황과 과제최완진 [1996]
-
소매유통업에서의 윤리적 문제에 대한 고찰이상현 [2005]
-
새 우리말 큰 사전 제 7판새 우리말 큰 사전 [1987]
-
브랜드 명성 및 제조국가 이미지를 고려한 품질보증 전략에 관한 연구[2003]
-
박사
-
마케팅 윤리에 관한 이론적 고찰최명규 [2000]
-
마케팅 분야의 윤리적 의사결정 문제들에 관한 연구박종우 [2002]
-
마케팅 분야에 있어서의 기업윤리문제황일청 [1998]
-
마아케팅 관리론[2]김원수 [1995]
-
고객서비스 보증의 속성이 종업원 고객지향성에 미치는 영향김립인 [2006]
-
製品サ-ビス論長田正東 [1989]
-
Would You Want Your Daughter to Marry a Marketing Man ?Farmer [1967]
-
The moral basis of stakeholder theory
-
The Status of Business Ethics: Past and FutureGeorge [1987]
-
The Relation of Consumers Buying Habits to Marketing MethodsCopeland [1923]
-
The Product Warranty as an Element of Competitive StrategyEvan E.Anderson Udell [1968]
-
The Morality of AdvertisingLevitt [1970]
-
The Link Between Organizational Ethicsand Job Satisfaction : A Study of Managers in SingaporeElfred H.Y.Boo Koh The Link between Organizational Ethics and Job Satisfaction: A Study of Managers in Singapore [2001]
-
The Impact of Television Advertising : Learningwithout Involvement
-
The General Theory of Marketing Ethics : A Revision and Three QuestionsHunt [2006]
-
Task Complexity and Contingent Proessing in Decision MakingPayne [1976]
-
Stage and sequence: The cognitive developmental approach to socialization
-
Some Thoughts on the Nature of Ethics in MarketingWesting [1967]
-
Some Principles of Mass Persuasion: Selected Findings of Research on The Sale of United States War BondsCartwright [1949]
-
Service Contract Compared to Warranties as Means to Reduce Consumer's RiskPerry [1976]
-
Selling the Personal Force in MarketingCrissy Cunningham [1977]
-
Price and Brand Name as Indicators of Quality Dimensions for Consumer DurablesMerrie Brucks [2000]
-
Perceived Risk and Information Search : A Systematic Meta-analysis of the Empirical EvidenceGemunden [1985]
-
Patterns of interpersonal information seeking for the purchase of a symbolic productMidgley [1983]
-
New Product Warranty: A literature reviewDjamaludin Murthy [2002]
-
Measuring the Involvement Construct
-
Marketing to Inner-city Blacks ; Power Master and Moral ResponsibilityBrenkert [1998]
-
Marketing Management
-
Market ing Management : Analy sis
-
Mananging Corporate EthicsAguila [1994]
-
Managing brand equity:Capitalizing on the value of a brand name
-
Low Involvement: a Second LockKassarjian [1981]
-
Information and Customer BehaviorNelson [1970]
-
How Ethical Are Businessmen?
-
Guidelines for Warranty Service after SaleFisk [1970]
-
Good Money-A Guide to Profitable Social Investing in the 90sLowry [1993]
-
Good Intensions AsideNash [1993]
-
Frameworks for Analyzing Marketing EthicsLacziak [1983]
-
Extended WarrantyKelley [1991]
-
Extended Warranties, Service Contracts, and Maintenance Agreements-A Marketing Opportunity
-
Ethics in BusinessBartels [1963]
-
Ethics and Target Marketing : "The Role of Product Harm and Consumer VulnerabilityCooper-Martin Smith Ethics and Target Marketing : The Role of Product Harm and Consumer Vulnerability [1997]
-
Ethics and Marketing Management: An Empirical InvestigationChonko [1985]
-
Ethical Decision Making : A Review of theEmpirical Literature
-
Environment and Organizational EffectivenessOsborn [1974]
-
Difference Between Retailor and Consumer's PerceptionsMcClure P.J [1968]
-
Cue Utilization in the Quality PerceptionProcessJacob Jacoby Olson [1973]
-
Consumer Reactions to Electronic Shopping on the WorldWide WebP.A [1997]
-
Consumer Rankings of Risk Reduction MethodsRoselius [1971]
-
Consumer Perceptions of Price, Quality, and Value: Means-End Model and Synthesis of Evidence
-
Consumer Market Belief : A Review of the Literature and Agenda for Future ResearchDuncan [1990]
-
Competing on the Eight Dimensions of Quality
-
Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attribute Are PresentWright [1995]
-
Committee on DefinitionsAMA [1960]
-
Cognitive Moral Development and MarketingGollsby [1992]
-
Business Ethics: A Management Stakeholder ApproachWeiss [1994]
-
Business Ethics 2nd edPastin [1990]
-
Business EthicsWeiss [2003]
-
BeliefRokeach [1968]
-
Behavioral Learning Theory; It's Relevance to Marketing and promotionRothschild [1981]
-
Attitudes of Marketing Executives Toward Ethics in Marketing ResearchCrawford [1970]
-
Analyzing the Ethical Decision Making of Sales ProfessionalsSinghapakdi Vitell [1991]
-
A taxonomy of organizational justicetheories
-
A Model of Perceived Riskand Intended Risk-Handling ActivityGrahame R.Dowling Richard Staelin A model of perceived risk and intended risk-handling activity [1994]
-
A Model for Ethics in MarketingBartels [1967]
-
A General Theory of Marketing EthicsScott Vitell Shelby D.Hunt [1986]
-
A Contingency Framework For Understanding Ethical Decision Making in MarketingFerrel Larry G.Gresham [1985]
-
A Conceptual Model of Service Qualityand Its Implications for Future ResearchL.L.Berry Zeithaml V [1985]