박사
남성정장 구매자의 브랜드유형 선택과 고객만족에 관한 연구
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저자
최탁열
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형태사항
viii, 206장: 26cm
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학위논문사항
2005. 8, 經營學科, 학위논문(박사)-, 東義大學校 大學院
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발행지
부산
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언어
kor
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출판년
2005
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발행사항
東義大學校 大學院
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주제어
남성정장
마케팅
브랜드
상품가치
'
남성정장 구매자의 브랜드유형 선택과 고객만족에 관한 연구' 의 주제별 논문영향력
논문영향력 요약
주제 |
|
동일주제 총논문수 |
논문피인용 총횟수 |
주제별 논문영향력의 평균 |
408
|
0
|
|
주제별 논문영향력
논문영향력
주제 |
주제별 논문수 |
주제별 피인용횟수 |
주제별 논문영향력 |
주제분류(KDC/DDC) |
고객만족
|
97
|
0
|
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주제어 |
남성정장
|
7
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0
|
|
마케팅
|
33
|
0
|
|
브랜드
|
268
|
0
|
|
상품가치
|
3
|
0
|
|
계 |
|
408
|
0
|
|
* 다른 주제어 보유 논문에서 피인용된 횟수 |
0
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'
남성정장 구매자의 브랜드유형 선택과 고객만족에 관한 연구' 의 참고문헌
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호텔업에서의 브랜드애호도 결정요인에 관한 연구
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항공사 속성의 지각이 고객만족과 브랜드애호도에 미치는 영향에 관한 연구
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할인점의 제품차원과 서비스차원이 의류제품재구매의사에 미치는 영향
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한국중소기업의 공동브랜드 활성화방안에 관한 연구
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인터넷쇼핑환경에서의 브랜드애호도에 영향을미치는 요인에 관한 연구 ; 국내인터넷 쇼핑몰 산업을 중심으로
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이동통신서비스산업에 있어서 신세대시장의 세분화를 통한 New Positioning전략
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유통경로상에서 판매자 - 구매자간의 관계적 특징이파트너십에 미치는 영향
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온라인 커뮤너티와 브랜드애호도의 관계에 관한 연구 ;온라인 커뮤너티 의식의 매개변수적 역할을 중심으로
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소비자-브랜드관계유형별 브랜드 인지, 지각된 품질및 브랜드이미지가 브랜드태도 및 브랜드 로얄티에 미치는 영향에관 한 탐색적 연구
구자륭
소비자-브랜드관계유형별 브랜드 인지
[2002]
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서비스제공자의 고객지향성이 관계 질 및 구매의도에 미치는 영향
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김기일
서비스접점에서 재구매의도와 구전효과에 미치는 영향요인 : 서비스품질
[1999]
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브랜드 운영관리 전략의 새로운 경향
박충환
브랜드운영관리 전략의 새로운 경향
[1997]
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고객 재구매의도 결정요인에 관한 연구: 고객가치, 고객만족, 전환비용, 대안의 매력도
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Zero Defection: Quality Comes to Services
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The Use of Pledges toBuild and Sustain Commitment in Distribution Channels
[1992]
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The nature of Customer Value : AnAxiology of Services in the Consumption Experience in ServiceQuality
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Retailing Crowding: Theoretical and Strategic Implication
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Reputation and Corporate Strategy: AReview of Recent Theory and Applications
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'
남성정장 구매자의 브랜드유형 선택과 고객만족에 관한 연구'
의 유사주제(
) 논문