인용/피인용
'
구매자-사용자 불일치 구매의도 모델에 관한 연구' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 120 | 1 |
0.0% |
주제별 논문영향력
' 구매자-사용자 불일치 구매의도 모델에 관한 연구' 의 참고문헌
-
행동의도 모형의 검토: 합리적 행동이론과 계획적 행동이론배병렬 [1994]
-
소비자 행동(개정판)김종의 [2005]
-
선물구매행동의 영향요인에 관한 연구이호배 [1993]
-
사회심리학의 이해한규석 [2000]
-
사회과학연구방법론사회과학연구방법론 [1995]
-
라이프스타일의 비교문화적 연구 - 한국과 캐나다 거주 대학생들의 라이프스타일 특성을 중심으로 -채정숙 [1999]
-
http://people.umass.edu/aizen/index.html
-
User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts
-
Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs
-
Toward a Process Model of the Attitude-Behavior Relation: Accessing One's Attitude Upon Mere Observation of the Attitude ObjectFazio Martha C.Powell Paul M.Herr [1983]
-
The Theory of Planned Behavior[1985]
-
The Moderator-mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical ConsiderationsDavid A.Kenny Reuben M.Baron The Moderator- Mediator Variable Distinction in Social Psychological Research: Conceptual [1986]
-
The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to PurchaseOhanian [1991]
-
The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
-
The Economic Worth of Celebrity Endorsers: An Event Study AnalysisAgrawal Wagner A.Kamakura [1995]
-
Statistical Power and Effect Size in Marketing ResearchA.Dwayne Ball Sawyer [1981]
-
State Versus ActionOrientation and The Theory of Reasoned Action: An Application toCoupon UsageBagozzi H.Baumgartner Y.Yi State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage [1992]
-
Self-Service Technology Adoption: Comparing Three TechnologiesCurran Matthew L.Meuter [2005]
-
Predictiong Electronic Toll Collection Service Adoption: An Integration of the Technology Acceptance Model and the Theory of Planned BehaviorChen Cheng-Kiang Farn [2007]
-
Predicting Hunting Intentions and Behavior: An Application of the Theory of Planned BehaviorHrubes Icek Ajzen [2001]
-
Perceived Usefulness, Perceived Ease of Use and UserAcceptance of Information Technology
-
Multivariate data analysis, 5th ed., Prentice-Hall, Upper Saddle River
-
Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and ConfidenceLee [2000]
-
Life Cycle Concept in Marketing ResearchGeorge Gubar Wells [1966]
-
Isolating Attitudinal and Normative Influences in Behavioral Intentions ModelsJoel B.Cohen Miniard [1979]
-
Identification and Analysis of Moderator VariablesSubhash Sharma [1981]
-
Husband-dominant, Wife-dominant, Joint; A Shopping Typology for Baby Boom Couples?
-
Gift-Giving: a Review and an Interactive ParadigmBanks [1979]
-
Gift Selection for Easy and Difficult Recipients: A Social Roles InterpretationOtnes [1993]
-
Gift Giving in Anthropological PerspectiveSherry [1983]
-
From Intentions to Actions: A Theory of Planned Behavior. In J. Kuhl & J. Beckman (Eds.), Action-Control : From Cognition to Behavior (pp. 11-39)Ajzen Martin Fishbein From Intentions to Actions: A Theory of Planned Behavior. In J. Kuhl & J. Beckman (Eds.) [1985]
-
Fishbein's Intentions Model: A Test ofExternal and Pragmatic Validity
-
Fishbein 구매의사 결정모델의 한국적 수정모델의 개발Fishbein 구매의사 결정 모델의 한국적 수정모델의 개발 [1990]
-
Explaining Intention to Use Mobile Chat Service: Moderating Effect of GenderNysveen [2005]
-
Evaluating structural equation models with unobservable variables and measurement errorFomell C. and Larcker D.F Evaluating Structural Equation Models with Unobservable Variables and Measurement Error [1981]
-
EndorsereffectivenessbyproducttypeFriedman [1979]
-
Empirical Research in International Marketing: 1976-1982Albaum [1984]
-
Economic Dimensions of Household Gift GivingGarner [1991]
-
Decision Making within the HouseholdDavis [1976]
-
Cross-Cultural Examination of the Fishbein Behavioral Intentions ModelLee [1991]
-
Consumer Behavior & Marketing Action, 4th eds
-
Central and Peripheral Routes to Advertising Effectiveness: the Moderating Role of InvolvementPetty Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement [1983]
-
Behavioral Intention Formation: TheInterdependency of Attitudinal and Social InfluenceVariablesRyan Behavioral Intention Formation: The Interdependency of Attitudinal and Social Influence Variables [1982]
-
An Application of Fishbein and Ajzen's Attitudes-Subjective Norms Model to the Study of Drug UseCook Gail A.Fontenelle [1980]
-
Accessibility and Stability of Predictors in the Theory of Planned BehaviorDoll [1992]
-
A new model for predicting behavioral intentions:An alternative to FishbeinWarshaw [1980]
-
A Meta-Analysis of Cronbach's Coefficient Alpha
-
A Field Application of the Fishbein and Ajzen Intention Model,
-
A Critical Assessment of Potential Measurement Biases in the Technology Acceptance Model: Three ExperimentsDavis Viswanath Venkatesh [1996]
-
(이훈영교수의) 연구조사방법론이훈영 [2012]