연구동향 분석
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스포츠 스폰서십에 의한 自我一致性과 企業同一視가 브랜드 資産에 미치는 影響에 관한 硏究 = Developing a Model of Sports Sponsorship: The Impacts of Self-Congruity and Consumer-Company Identification on Brand Equity.

조승우 2007년

논문상세정보
인용/피인용
' 스포츠 스폰서십에 의한 自我一致性과 企業同一視가 브랜드 資産에 미치는 影響에 관한 硏究 = Developing a Model of Sports Sponsorship: The Impacts of Self-Congruity and Consumer-Company Identification on Brand Equity.' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • 기업동일시
  • 브랜드자산
  • 스폰서십
  • 자아일치성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,763 0

0.0%

' 스포츠 스폰서십에 의한 自我一致性과 企業同一視가 브랜드 資産에 미치는 影響에 관한 硏究 = Developing a Model of Sports Sponsorship: The Impacts of Self-Congruity and Consumer-Company Identification on Brand Equity.' 의 참고문헌

  • 프로스포츠팀 속성과 팀동일시, 기업동일시 및 기업이미지의 관계; 스폰서십 동일시모형을 중심으로
    김용만 프로스포츠팀 속성과 팀동일시 [2004]
  • 텔레비젼 광고에 대한 소비자 반응이 상표자산에 미치는 영향
  • 중앙일보, 1997.11.27
    중앙일보 중앙일보 [1997]
  • 인과분석을 위한 연구방법론
    강병서 [2002]
  • 월드컵 축구대표 스폰서십이 스폰서 인지도 및 상표 선호,도에 미치는 용향
    김용만 월드컵 축구대표 스폰서십이 스폰서 인지도 및 상표 선호 [1998]
  • 스포츠마케팅이 소비자의 기업동일시에 미치는 영향
    김정구 성희승 한동철 마케팅연구 [1999]
  • 스포츠 스폰서십의 경영 이미지에 미치는 영향에 관한 실증연구: POSCO 사례를 중심으로
    김경찬 [2005]
  • 스포츠 스폰서십 활동이 대학생들의 구매행동에 미치는 영향
    김용만 [1997]
  • 스포츠 마케팅을 이용한 국가 및 기업경쟁력 강화방안 연구
    한정호 [2001]
  • 스포츠 마케팅을 위한 스폰서십 모델 개발
    스포츠 마케팅을 위한 스폰서십 모델개발 [1993]
  • 소비자들에게 인식된 스포츠 스폰서십 요인과 구매 의도와의 관계
  • 소비자-브랜드 관계가 소비자 만족과 상표충성도에 미치는 영향에 관한 연구
    [2002]
  • 브랜드개성과 자아이미지의 일치성이 소비자 브랜드 관계와 충성도에 미치는 영향에 관한 연구
    [2003]
  • 브랜드 퍼스낼리티-브랜드 동일시-브랜드자산 모형: 이용자와 비이용자 간 차이에 대한 탐색적 연구
    라선아 이유재 브랜드 퍼스낼리티-브랜드 동일시-브랜드 자산 모형 : 이용자와 비이용자간 차이에 대한 탐색적 연구 [2002]
  • 브랜드 자산진단 모델및 국내 브랜드의 실증분석
    [2001]
  • 브랜드 개성이 소비자 -브랜드관계의 질적 차원에 미치는 영향에 관한 연구
    이경미 브랜드 개성이 소비자-브랜드 관계의 질적 차원에 미치는 영향에 관한 연구 [1999]
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    박찬수 [1995]
  • Using Promotional Messages to Manage the Effects of Brand and Self Image on Brand Evaluation
  • Understanding Sponsorship Effects
  • Traits are Alive and Well
  • The social psychology of organizations
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  • The Management and Determinants of Brand Equity: A Financial Approach
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    Aaker [1999]
  • The Influence of Social Alliances with Sports Teams on Intention to Purchase Corporate Sponsors' Products
    Madrigal [2000]
  • The Impact and Effectiveness of Advertisements in a Sports Arena
  • The Effect Interactive Imagery on Learning: Application to Advertising
  • The Company and the Product: Corporate Associations and Consumer Product Responses??
    Brown Peter A.Dacin The Company and The Product: Corporate Associations and Consumer Product Responses [1997]
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    Bennet Sports Sponsorship [1999]
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    Berker [1992]
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  • Event Sponsorship: Effects on Consumer Brand Loyalty and Consumption
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  • Enhancing Communication Between Marketing and Engineering: The Moderating Role of Relative Functional Identification
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    Keller Conceptualization [1993]
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    Kelman Compliance [1958]
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    Keller Building Customer-based Brand Equity [2001]
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  • Brand Equity and Extendibility of Brand Names
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    Dwane Brand Endorsement [1999]
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    Bowlby [1973]
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    Cornwel [1998]
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    S.Lee Yoo An Examination of Selected Marketing Mix Elements and Brand Equity [2000]
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    Brown Cudeck Alternative Ways of Assessing Model Fit [1993]
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    Kirmani V.Zeithaml Advertising [1993]
  • A model of fan identification: antecedentsand sponsorship outcomes
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