제품속성, 가격, 서비스 수준, 광고와 고객만족 및 재구매 의도간의 관계

채형준 채형준 2005년

활용도
공유도
영향력

논문상세정보

- 저자 채형준 채형준
- 기타서명 (An) investigation into the relationships of customer satisfaction among product attributes, price, after service, advertising and repurchase intentions
- 형태사항 26 cm: 삽도: ⅵ, 93 p.
- 일반주기 지도교수 : 조봉진, 부록 : 설문지(p. 80-84), 참고문헌 : p. 71-79
- 학위논문사항 계명대학교 대학원, 학위논문(박사)-, 경영학과, 2006. 2
- 발행지 대구
- 언어 kor
- 출판년 2005
- 발행사항 계명대학교 대학원
- 주제어 경영학 광고 마케팅 서비스수준 재구매 의도 제품가격 제품속성
- 참고문헌( 77)
유사주제 논문( 744)

인용/피인용

제품속성, 가격, 서비스 수준, 광고와 고객만족 및 재 ...

' 제품속성, 가격, 서비스 수준, 광고와 고객만족 및 재구매 의도간의 관계' 의 주제별 논문영향력

논문영향력 요약
동일주제 총논문수	논문피인용 총횟수	주제별 논문영향력의 평균
주제	고객만족 의사결정 경영학 광고 마케팅 서비스수준 재구매 의도 제품가격 제품속성
753	3	0.0%

논문영향력
주제		주제별 논문수	주제별 피인용횟수	주제별 논문영향력
주제분류(KDC/DDC)	고객만족	97	0	0.0%
주제분류(KDC/DDC)	의사결정	21	0	0.0%
주제어	경영학	32	0	0.0%
	광고	9	0	0.0%
	마케팅	33	0	0.0%
	서비스수준	48	0	0.0%
	재구매 의도	470	0	0.0%
	제품가격	4	0	0.0%
	제품속성	39	0	0.0%
계		753	0	0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수			3

' 제품속성, 가격, 서비스 수준, 광고와 고객만족 및 재구매 의도간의 관계' 의 참고문헌

해도닉 가격 모형을 이용한 개인 컴퓨터(PC)의 속성에 대한 가치 추정
곽승준 신승식 [1998]
의류업체의 시장 지향성과 성과 간 판매원 만족과 고객만족의 매개적 역할
최선형 [2003]
오퍼레이션스 경영: 생산, 서비스, SCM
오퍼레이션스 경영: 생산 [2002]
애프터 서비스 품질과 고객만족과의 관계에 관한 실증연구
안영진 안천의 [1999]
신제품 개발을 위한 통합 고객 만족도 평가모델에 관한 실증적 연구 -자동차 산업을 중심으로-
김동남 조재립 [2004]
승용차 A/S의 기대불일치가 고객만족에 미치는 영향에 관한연구
김준호 이동진 승용차 A/S의 기대 불일치가 고객만족에 미치는 영향에 관한 연구 [2004]
소비자행동론: 이해와 마케팅에의 전략적 활용(제 2판)
[2004]
소비자행동 : 마케팅 전략적 접근
이학식 소비자행동: 마케팅전략적접근 [2000]
소비자 불평행동의 통합모형에서 제품중요성의 조절효과
정경애 조봉진 [1999]
서비스 제공자와 소비자간의 관계의 질이 만족과 재구매 의도 관계에 미치는 조정역할에 관한 탐색적 연구
박정은 이성호 채서일 마케팅연구 [1998]
산업재 시장의 고객만족도와 고객충성도 간의 관련성 연구 : 철강산업의사례분석 중심으로
조문제 [2004]
매일신문, 8면
삼보컴퓨터 법정관리 신청 매일신문 [2005]
고객만족의 결정변수에 대한 이론적 연구
이유재( You Jae Yi ) [1994]
개정판 서비스 마케팅
이명식 [2003]
Why Satisfied Customers Defect
Jones,T.O. [1995]
Why Liking Matters
T.M.Dubitsky Walker Why liking matters [1994]
Whatdoes ProductQuality Really Mean?
Gavin What does product quality really mean? [1994]
Value-Percept Disparity: An Alternative to theDisconfirmation of Expectations Theory of Consumer Satisfaction
Reilly Westbrook Value-percept disparity: An alternative to the disconfirmation of expectations theory of consumer satisfaction [1983]
Towards an improved understanding of industrial services: Quality dimentions and their impact on buyer-supplier relationships
Garbe Homburg [1999]
The voice of the cstomer
Griffin Hauser [1993]
The theory of buyer Bbhavior
Howard Sheth [1969]
The relationships between service quality customer satisfation and buying intentions in the private hospital industry
Boshoff Gray [2004]
The SOCO scale: A measurement of the customer orientation of salespeople
Saxe Weitz [1982]
The Effects of Satisfaction and Complaining Behavior on Consumer Repurchase Intentions
Halstead T.J.Page [1992]
The Dimensionalityof Consumption Emotion Patterns and ConsumerSatisfaction
Richard L.Oliver Westbrook [1991]
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction
M.M.Lele Sheth The customer is key: Gaining an unbeatable advantage through customer satisfaction [1991]
Store Shopping Experience and Consumer Price-Quality-Value Perceptions
Daniel J.Howard Roger A.Kerin [1992]
Sources of Consumer Satisfaction with RetailOutlets
Westbrook Sources of consumer satisfaction with retail outlets [1981]
Service management: Operations strategy, and information technology (4th ed)
Fitzsimmon, J. A. Fitzsimmons Fitzsimmons J.A Service management: Operations strategy [2004]
Service Quality Measurement
Kaldenburg Koenig McAlexander [1994]
Selected Determinant s of ConsumerSatisfaction and Complaint Report s
J.E.Teel W.O.Bearden Selected determinants of consumer satisfaction and complaint reports [1983]
Satisfaction:a BehavioralPerspective on theConsumer
Richard Satisfaction: A behavioral perspective on the consumer [1997]
Response Determinants inSatisfaction Judgement
R.L.Oliver W.S.DeSarbo [1988]
Reassessment of Expectations as a ComparisonStandard in Measuring Service Quality: Implications for Further Research
Parauraman Reassessment of expectations as a comparison standard in measuring service quality: Implications for further research [1994]
Quality on the line
Garvin [1984]
Price as an informational cue: Effects in product evaluation
Olson [1977]
Post-purchase consumer processess and complaining comsumer
Gelb Gilly [1982]
Out of touch with customer needs?
Cohn Lee [1990]
No Delight Nopayment
LG전자 [1995]
MultivariateAnalysisofBrandLoyaltyfor Major Household Appliances
Newman Werbel [1973]
Modeling consumer satisfaction processes using eperience-based norms
Cadotte Jenkins Woodruff [1983]
Measurementand Evaluation ofSatisfaction ProcessinRetailSettings
OliverR.L [1981]
Mearsuring service quality: A reexamination and extention
Cronin Taylor [1992]
Marketing Management, 11th ed
Kotler Marketing management (11th ed) [2003]
Managing services marketing (4th ed)
Bateson Hoffman [1999]
Managing Quality: the Strategic and Competitive Edge
Gravin Managing quality: The strategic and competitive edge [1988]
Hedonic prices and implicit markets: Production differentiation in pure competition
Rosen [1974]
From marketing mix to relationship marketing: Toward aparadigm shift in marketing
Gr?nroos [1994]
Expectations and Norms in Models of Consumer Satisfaction
Roger L.Jenkins Woodruff [1987]
Economic Cost of Air Pollution: Studies in Measurement
Ridker [1967]
Duality in consumer post-purchase attitude
Geva Goldman [1990]
Does attitude toward the advertising endure? the moderating effects of attention and delay
Chattopadhyay Nedungadi [1992]
Distinguishing service quality and customer satisfaction: The voice of the consumer
Grayson Iacobucci Ostrom [1995]
Dissatisfaction attribute and consumer complaint behavior
Krihman Valle [1979]
Developing better measures of consumer satisfaction: Some preliminary results
Oliver Westbrook [1983]
Customer satisfaction fables
Grayson Iacobucci Ostrom [1994]
Customer retention, and market share
Rust Zahorik Customer retention [1993]
Context is key: The effect of program induced mood on thoughts about the advertising
Aylesworth Mackenzie [1998]
ConsumerPerceptionsofInterpersonalEquityandSatisfactioninTransactions:A FieldSurveyApproach
Swan [1989]
Consumer Reactions to Product failure : AnAttributional Approach
V.S.Folkes Consumer reactions to product failure: An attributional approach [1984]
Consumer Perceptions of Price,Quality,andValue:a Means-End Modeland Synthesis ofEvidence
Zithaml Consumer perceptions of price [1988]
Consumer Behavior (5th ed)
Solomon [2002]
Congnitive moderators of negative emotion effects: Implications for understanding media Ccntext
Dacin Murray [1995]
Cognitive, affective, attribute bases of the satisfaction response
Oliver Cognitive [1993]
Belief, attitude, intention, and behavior: An introduction to theory and research
Ajzen Frishbein Belief attitude [1975]
Attitude toward the advertising and brand choice
Biehal Curlo Stephens [1992]
Are product attribute beliefs the only mediator of advertising effects on brand attitude
Mitchell Olson [1981]
AnApplication of Equity T heory to Buyer - Seller Ex change Situat ion s
Huppert z Richard H.Evan s An application of equity theory to buyer-seller exchange situations [1978]
An empiricalexamination ofrelationshipsin an extended servicequality model
L.L.Berry Zeithaml [1990]
An assessment of the relationship between service quality and customer satisfaction in the formation of consumer's purchase intentions
Baker Taylor [1994]
An Investigation into the Determinants of Customer Satisfaction
Gilbert A.Churchill An investigation into the determinants of customer satisfaction [1982]
Accessibility effects on the relationship between attitude toward the advertising and brand choice
Biehal Hanson [1995]
A national customer satisfaction barometer:The Swedish experience.
Fornell,C. A national customer satisfaction barometer: The swedish experience [1992]
A cognitive model of the antecedents and consequences of satisfaction decisions
OliverR.L A cognitive model of the antecedents and consequences of satisfaction decisions [1980]
A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process
David Mazursky Priscilla A.LaBarbera [1983]
A Field Study of Casual Inferences and Consumer Reaction: The View form the Airport
Folkes J.L.Graham S.Koletsky [1987]
A Dynamic Process Model of ServiceQuality: From Expectation to Behavioral Intentions
Zeithml A Dynamic Process Model of Service Quality from Expectation to Behavioral Intentions [1993]

제품속성, 가격, 서비스 수준, 광고와 고객만족 및 재구매 의도간의 관계

유사주제 논문( 744)

' 제품속성, 가격, 서비스 수준, 광고와 고객만족 및 재구매 의도간의 관계' 의 주제별 논문영향력

주제별 논문영향력

' 제품속성, 가격, 서비스 수준, 광고와 고객만족 및 재구매 의도간의 관계' 의 참고문헌

' 제품속성, 가격, 서비스 수준, 광고와 고객만족 및 재구매 의도간의 관계' 의 유사주제( ) 논문