연구동향 분석
박사

레스토랑의 브랜드이미지가 재방문의도 및 가격수용성에 미치는 영향에 관한 연구

류경민 2003년

논문상세정보
인용/피인용
' 레스토랑의 브랜드이미지가 재방문의도 및 가격수용성에 미치는 영향에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 고객만족
  • 일반 경영
  • 가격수용성
  • 레스토랑
  • 브랜드 이미지
  • 서비스품질
  • 재방문 의도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,928 11

1.1%

' 레스토랑의 브랜드이미지가 재방문의도 및 가격수용성에 미치는 영향에 관한 연구' 의 참고문헌

  • 박사
    호텔서비스 구매의도에 대한 영향요인
    조선배 호텔 서비스 구매의도에 대한 영향요인 [1994]
  • 조사분석방법론
    이관우 조사분석방법론 [1985]
  • 박사
    제품 선택에 있어서 상표 이미지의 영향에 관한 연구
    강준구 [1993]
  • 외식산업개론
    홍기운 [1999]
  • 외식사업의 경영효율성에 관한 연구
    류경민 [1998]
  • 외
    곽동성 [1999]
  • 시각 디자인과 브랜드 이미지
    경노훈 [1998]
  • 소비자 준거가격과 시장가격의 차이가 선택확률에 미치는 영향
    김용규 이학식 소비자 준거 가격과 시장가격의 차이가 선택 확률에 미치는영향 [1995]
  • 서비스 제공자의 질에 대한 고객의 평가요인 및 효과
    최휴종 [1995]
  • 사회과학 조사방법론
    채서일 사회과학 조사 방법론 [1990]
  • 사회 과학의 메타 분석 방법론
    이지훈 [1993]
  • 브랜드 파워
    안광호 이진용 브랜드파워 [1997]
  • 브랜드 자산의 전략적 관리
  • 브랜드 마케팅
    [2009]
  • 브랜드 네이밍 전략 매뉴얼
    김양수 [1993]
  • 브랜드 네이밍
    김정일 [1993]
  • 미래의 식당경영
    손일락 [1993]
  • 물리적 환경이 서비스 품질 평가에 미치는 영향에 관한 연구: 이업종간 비교
    김우철 이유재 물리적환경이 서비스품질 평가에 미치는 영향에 관한 연구 :이 업종간 비교 [1998]
  • 고객만족의 정의 및 측정에 관한 연구
  • ″SERVQUAL : AMultiplItem Scale for Measuring Consumer Perception of Service Quality
  • ″Consumer Perceptions ofComparative Price Advertisements
  • pp.2-22Sherdon, W. A., "Gainig the Service Quality, Advantage
    Model Synthesis of Evidence pp.2-22Sherdon [1988]
  • pp
  • op.cit., pp.1-12
    Biswas E.A.Blair op.cit. [1991]
  • op. cit., pp.141-164
    A.Goldman Geva A op. cit. [1990]
  • op. cit., p.26
    Aaker op. cit. [1994]
  • op. cit.
  • cited
  • What's in a name?
    Seefeldt [1984]
  • What Does 'Product Quality' Really Mean?, SloganManagement Review, Vol.26(1), Fall, pp.25-28.Lehtinen, J. R., Customer Orenred Service System
    Garvin What Does 'Product Quality' Really Mean? [1984]
  • Value-Percept Disparity: An Alternative to theDisconfirmation of Expectations Theory of Consumer Satisfaction
    Reilly Westbrook ″Value-Percept Disparity : AnAlternative to the Disconfirmation of Expectations Theory of ConsumerSatisfaction″ [1983]
  • Using Promotional Messages to Manage the Effect on Brand andSelf-lmage on Brand Evaluations
    Graeff [1996]
  • Towards Some Principles for Intangible AssetsAccounting, Accounting and Business Research, Vol. 20, No.79, Summer,p.196.Aaker, D. A., Managing Brand Equity
    Egginton Towards Some Principles for Intangible AssetsAccounting [1990]
  • The theory of Behavior
  • The Varying Nature of Brands asAssets
  • The Use of a MutidimensionalScaling of Free Response Data
  • The Service Encounter :Diagnosing Favorable and Llnfarorable Incidents?
  • The Roles of Price, Performance,and Expectations in Determining Satisfaction in Service Exchange
    D.Grewal Voss The Roles of Price [1998]
  • The Role of Involvement in Satisfaction Process
  • The Prodnct and the Brand
  • The Price Elasticity of Selective Demand : A Meta - Analysisof Econometric Models of Sales
    Tellis [1988]
  • The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability
  • The Image ; Knowledge in Life and Society
    Boulding, Kenneth E The Image [1968]
  • The Formation of Expected Future Price :A Reference Price for Forward. Looking
  • The Effect of Plausibleand Exaggerated Reference Price on Consumer Perceptions and Price Search
  • The Discounting of Discounts and PromotionThreshold
  • The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions
  • The American Customer Satisfaction Index: Nature, Purposeand Findings
    G. TheAmerican Customer Satisfaction Index : Nature [1996]
  • Technical Assistance Research Programs(RARP)
  • Studying Satisfaction, Modifying Models, Eliciting Expectation,Posing Problems and Making Meaningful Measurements, in Conceptualization andMeasurement of Consumer Satisfaction and Dissatisfaction
    Miller Studying Satisfaction [1977]
  • Strategic brand management : building, measuring, and managing brand equity
    Keller, Kevin Lane Strategic Brand Management : Building [2002]
  • Some Psychological Aspects of price
    Emery [1969]
  • Social Judgement
  • Service Quality Model and Its Marketing Implications
    Gronroos [1984]
  • Service Management and Marketing : Managing the Truth in Service Competition
    Gr?nroos [1990]
  • Selected Determinant s of ConsumerSatisfaction and Complaint Report s
  • SPSS/PC+를 이용한 통계분석
    채서일 [1991]
  • SERVQUAL : A Multi-Item Scale for Measuring ConsumerPerception of Service Quality
    PZB [1988]
  • Reference Price and Deception in NewspaperAdvertising
  • Reassessment of Expectation as a Comparison Standard in Measuring Service Quality : Implications for Future Research
  • Public Opinion
    Walter Lippmann Public Opinion [1949]
  • Psychological Perspectives on Consumer Response to Sales Promotion
  • Product/Consumption-Based AffectiveResponses and Post-purchase Processes
    Westbrook Product/Consumption Based AffectiveResponses and Postpurchase Processes [1987]
  • Product Qulity, CostPosition and Business Performance : A Test of Some Key Hyphothesis
    Phillips L.W. R.D.Buzzel Product Qulity [1993]
  • Pricing : Marketing profitable Decisions" 2nd, ed
    Monroe Pricing : Marketing profitable Decisions 2nd [1990]
  • Price as a `Give' Component in an Exchange TheoreticMulticomponent Model
    Athola [1984]
  • Price Expectation and Price Recall Error,An Experimental Study
    Helgeson S.E.Beatty Price Expectation and Price Recall Error [1987]
  • Perception and Advertising
  • Perceived Service Quality and UserSatisfaction with the Imformation Service Function
  • P
    NAEA News [1991]
  • Operationalizing the Concept of Store Image
    Ronald B.Marks Operationalizing the Concept of Store Image [1976]
  • Ogilvy on advertising
  • Motivation Research and Marking Management
    Newman [1957]
  • Models of consumer satisfaction formation: An extension
    Tse Wilton Models of Consumer Satisfaction Formation :An Extension [1988]
  • Model of Consumer Satisfaction: An Extension
    Tse Wilton [1988]
  • MeasuringCustomerSatisfaction
    Peterson [1992]
  • Measuring store image through multidimensional scaling of free response data
    Etgar Jane [1976]
  • Measuring Service Quality :AReexamination and Extention
  • Measurementand Evaluation ofSatisfaction ProcessinRetailSettings
    OliverR.L ″Measurement and Evaluation of Satisfaction Process in RetailSettings″ [1981]
  • Marketing Management, 9th edition
    Kotler Marketing Management 9th. Edition [1997]
  • Managing Brand Equity
  • Key Concepts in Communication
  • Keeping an eye on the Mirror: Image and Identity in Organizational Adaptation
    Jane E.Dutton Janet M.Dukerich Keeping an eye on the mirror : image [1991]
  • Issue in Conceptualizing and Measuring Consumer Response toPrice
    Zeithaml [1984]
  • Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective
    Frazier Interorganizational Exchange Behavior in Marketing Channels : ABroadened Perspective [1983]
  • International politics : a framework for analysis
  • In Search of Brand Image: A Foundation Analysis
  • Fundamentals of Marketing"6th ed
    Station Fundamentals of Marketing6th ed [1981]
  • Foundations for a theory of consumer behavior
    Tucker, W. T Foundations for a Theory of Consumer Behavior [1967]
  • Extending the concept of consumer satisfaction
    Day Extending the Concept of Consumer Satisfaction [1977]
  • Expectations as a Comparison Standard in Marketing ServiceQuality : An Assessment of a Reassessment
    Teas [1994]
  • Evaluating Service Encounters: the Effects ofPhysical Surroundings and Employee Responses
    Bitner,M.J. Evaluating Service Encounters : The Effects of PhysicalSurroundings And Employee Responses [1990]
  • Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction
    Richard L.Oliver Equity and Disconfirmation Perceptions asInfluences on Merchant and product satisfaction [1989]
  • Effects of Price Brand and Store Information on Buyers' Product Evaluations
    Dhruv Grewal William B.Dodds Effects of Price [1991]
  • EffectofExpectation and disconfirmation on Postexposureproduct Evaluations:An Alternative Interpretation
    Oliver Effect of Expectation and Disconfirmation on PostexposureProduct Evaluations : An Alternative Interpretation [1977]
  • Effect of Competitive Context and of Additional Information on Price Sensitivity
    Huber [1986]
  • Duality in consumer post-purchase attitude
    Geva Goldman Duality in Consumer Post - Purchase Attitude [1990]
  • Discovering and Improving store Image
    Saewell [1975]
  • Dictionary of Marketing Terns
    Bennett [1988]
  • Customer Satisfaction,Market Share, Profitability : Findings From Sweden
    Anderson E.W. Customer Satisfaction [1994]
  • Customer Satisfaction, Market Share, and Profitability: Findings From Sweden
    Eugene W.Anderson Customer Satisfaction [1994]
  • Correlates of price acceptability
  • Contextual and temporal components of reference price
  • ConsumerEvaluations of Brand Extensions
    Aaker Consumer Evaluations of Brand Extensions [1990]
  • Consumer demand : a new approach
  • Consumer Trade-Offs and the Evaluation of Service
    Ostrom [1995]
  • Consumer Response to In-Store PriceInformation Environments
    Zeithaml [1982]
  • Consumer Perceptions of Interpersonal Eguityand Satisfaction in Transactions : A Field Survey Approach
    Oliver [1989]
  • Consumer Behavior 3rd ed
    William Consumer Behavior [1994]
  • Cognitive reference points in consumer decision making
  • CS(D-Overview and Future Research Direction
    Hunt ″CS/D-Overview and Future Research Direction″ [1977]
  • Brands are extremely important
    Cyndee [1992]
  • Asymmetric response to price in consumer brand choice and purchase quantity decisions
  • An Investigation into theDeterminant of Consumer Satisfaction
    Churchill [1982]
  • An Experimental Examination of the Economice ofInformation
    Urbany [1986]
  • An Exper imental Study of Consumer Effort
    Cardozo AnExperimental Study of Consumer Effort [1965]
  • An Expanded Restaurant Typology
    Muller [1994]
  • An Empirical Analysis of internal andExternal Reference Price Using Scanner Data
    Mayhew [1992]
  • Advertising is Image Management
  • Aconceptual Model of ServiceQuality and Its and Implications for Future Research
    Parasuraman [1985]
  • A national customer satisfaction barometer:The Swedish experience.
    Fornell,C. A National Customer Satisfaction Barometer : The SwedishExperience [1992]
  • A Longitudinal Assessment ofConsumer Satisfaction/Dissatisfaction : The Dynamic Aspect of the CongnitiveProcess
  • A General Test of Reference Price Theory in thePresence of Threshold Effects
  • A Dynamic ProcessModel of Service Quality : From Expectations to Behavioral Intentions
  • A Desires-As-Standard Model of Consumer Satisfaction: Implications For Measuring Satisfaction
  • A Critical Review of Consumer Satisfaction
    이유재 [1990]
  • A Conceptual Model ofService Quality and Its Implication for Future Research." Journal of Marketing,vol.49(Fall), pp.41-50.Cronin, J. J. Jr., and A. T. Steven, "SERVPERF versus SERVQUAL : ReconcilingPerformance Based and Perceptions-Minus-Expectations Measurement of ServiceQuality
    L.L.Berry Parasuraman A Conceptual Model ofService Quality and Its Implication for Future Research. Journal of Marketing [1985]
  • A Cognitive Model of the Antecedents and Conseguences ofSatisfaction Decision
    Oliver [1986]