한광현Information Systems Review 7 (2) : 41 ~ 60[2005]
㈜e-business 그룹 사이버 커뮤니티 연구모임
[2001]
What is Interactivity and is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising 31 (4) : 53 ~ 64