연구동향 분석

조절초점과 해석수준이 금융상품 태도에 미치는 영향

천성용(Sungyong Chun) 윤효식(Hyo Sik Youn) 2014년

논문상세정보
인용/피인용
' 조절초점과 해석수준이 금융상품 태도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • construal level
  • financial consumers
  • regulatory fit
  • regulatory focus
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,463 1

0.0%

' 조절초점과 해석수준이 금융상품 태도에 미치는 영향' 의 참고문헌

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    하영원 경영학연구 40 (3) : 605 ~ 631 [2011]
  • 조절적 적합성과 과도한 적합성이 소비자의 선택 연기에 미치는 영향
    김정원 박세훈 소비자학연구 20 (1) : 151 ~ 175 [2009]
  • “한국 금융 회사 마케팅 현황에 대한 탐색연구
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