연구동향 분석

금융광고에 사용된 공시정보의 제시형태와 금융소비자의 개인적 특성이 판단의 어림법에 미치는 영향 : 노력 휴리스틱을 중심으로

이태준 2014년

논문상세정보
인용/피인용
' 금융광고에 사용된 공시정보의 제시형태와 금융소비자의 개인적 특성이 판단의 어림법에 미치는 영향 : 노력 휴리스틱을 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • disclosureinformation
  • effortheuristic
  • financial consumer protection
  • financial services advertising
  • judgmentalheuristic
  • 공시정보
  • 금융광고
  • 금융소비자보호
  • 노력휴리스틱
  • 판단의어림법
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,413 5

1.8%

' 금융광고에 사용된 공시정보의 제시형태와 금융소비자의 개인적 특성이 판단의 어림법에 미치는 영향 : 노력 휴리스틱을 중심으로' 의 참고문헌

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