조직-공중 관계성 이론의 발전 과정과 미래 연구 방향에 대한 고찰

논문상세정보
' 조직-공중 관계성 이론의 발전 과정과 미래 연구 방향에 대한 고찰' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • opr
  • organization-public relationships
  • relationships
  • 관계성연구의미래
  • 관계성연구의발전과정
  • 조직-공중 관계성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
182 7

0.0%

' 조직-공중 관계성 이론의 발전 과정과 미래 연구 방향에 대한 고찰' 의 참고문헌

  • 홈페이지의 대화적 관계를 통한 조직-공중관계성이 조직의 이미지에 미치는 영향
    구자은 언론과학연구 11 (4) : 138 ~ 173 [2011]
  • 한국의 문화적 특성을 반영한 공중관계성 측정도구에 관한 연구
    김형석 한국광고홍보학보 10 (1) : 99 ~ 139 [2008]
  • 한국 정당 PR의 유권자 관계성(public relationship) 차원 연구
    배미경 언론과학연구 7 (2) : 258 ~ 294 [2007]
  • 트위터로 형성된 조직 - 공중 관계성이 공중의 갈등 해소 의지에 미치는 영향 : A 대학 트위터를 중심으로
    최혜민 홍보학연구 15 (3) : 5 ~ 40 [2011]
  • 조직-공중 간 관계성과 갈등에 대한 상호인식 연구 : 사립대학 구조조정 이슈를 중심으로
    최지현 한국언론학보 53 (6) : 330 ~ 353 [2009]
  • 조직체의 위기상황에 대한 공중들의 인식과 공중관계성의 영향력에 관한 연구
    한정호 한국언론학보 46 (2) : 633 ~ 674 [2002]
  • 조직문화, 사원 커뮤니케이션, 조직-사원 관계성에 대한 연구
    문빛 한국언론학보 52 (3) : 122 ~ 150 [2008]
  • 조직-공중관계성과 이미지의 관계: 행위적 관계와 상징적 관계의 상호작용
    김충현 한국언론학보 47 (2) : 4 ~ 106 [2003]
  • 조직-공중 관계의 양면성: 부정적 관계특성의 탐색과 측정
    문빛 한국언론학보 55 (5) : 416 ~ 496 [2011]
  • 조직-공중 관계 측정:Hon과 Grunig의 공중관계성 측정도구 검증을 중심으로
    조삼섭 광고학연구 17 (5) : 141 ~ 161 [2006]
  • 정부-공중 관계성 향상을 위한 PR도구로서 전자정부의 가능성 탐색 연구
    홍혜현 홍보학연구 16 (3) : 169 ~ 207 [2012]
  • 정부기관과 정책공중과의 공중관계성 척도 검증에 관한 연구
    박현순 한국광고홍보학보 11 (4) : 144 ~ 170 [2009]
  • 소셜미디어의 커뮤니케이션 특성, 미디어몰입 그리고 조직-공중관계성 간 관련성: 기업의 페이스북과 트위터를 중심으로
    기원선 한국언론학보 56 (6) : 162 ~ 195 [2012]
  • 소셜미디어를 통한 조직-공중 간 공중관계성 강화를 위한모색삼성의료원 소셜미디어를 통한 공중관계성 영향력 분석을 중심으로
    김현정 홍보학연구 17 (3) : 278 ~ 339 [2013]
  • 방송사의 공중관계성(Public Relationship)측정지수 개발에 관한 연구
    한정호 홍보학연구 4 (2) : 101 ~ 132 [2000]
  • 기업-투자자간의 관계성이 공개매수 위기 상황에서 투자자충성도에 미치는 영향
    김영욱 홍보학연구 7 (1) : 104 ~ 142 [2003]
  • 기업-공중 관계성과 공중 프레임이 기업 명성에 미치는 영향 : 현대자동차 사례를 중심으로
    이정화 한국언론학보 52 (6) : 258 ~ 281 [2008]
  • 기업자산으로서 기업 공중관계성과 기업이미지 가치에 대한 연구
    이준일 광고학연구 18 (4) : 53 ~ 81 [2007]
  • 기업의 공중관계성( public relationship) 지수측정을 위한 연구
    한정호 광고연구 54 (1) : 131 ~ 152 [2002]
  • 기업위기발생시 기업명성과 공중관계성이공중들의 위기인식과 결과인식에 미치는 영향에 관한 연구
    한정호 한국언론학보 53 (3) : 82 ~ 100 [2009]
  • 기업 이미지와 기업명성이 조직-공중 관계성과 기업 슈퍼브랜드에 미치는 영향
    차희원 광고연구 (68) : 171 ~ 199 [2005]
  • 관계경영의 새로운 효과지표 : 공중의 커뮤니케이션 행동 측정 모델 개발에 관한 연구
    문빛 한국언론학보 56 (2) : 167 ~ 197 [2012]
  • 과학기술 PR 효과 측정 방안으로서 조직-공중 관계성 연구
    김찬석 한국언론학보 52 (2) : 407 ~ 452 [2008]
  • 공중 관계성이 기업 이미지에 미치는 영향에 관한 연구 : 포스코 사례를 중심으로
    이수범 POSRI 경영연구 6 (2) : 23 ~ 45 [2006]
  • 경찰과 시민 간의 조직-공중 관계성에 관한 상호이해도 분석 상호지향성 모델의 적용
    김봉철 한국광고홍보학보 15 (1) : 223 ~ 252 [2013]
  • 갈등시 조직-공중 관계성에 대한 공중 인식 연구 : 대학 등록금 이슈를 중심으로
    조삼섭 한국광고홍보학보 10 (3) : 248 ~ 266 [2008]
  • Vernon C. Schranz Distinguished Lectureship in Public Relations
    Williams, T. M Department of Journalism, Ball State University [1996]
  • Using dialogue to build organization-public relationships, engage publics, and positively affect organizational outcomes
    Bruning, S. D Public Relations Review 34 (1) : 25 ~ 31 [2008]
  • Understanding general distrust of corporations
    Adams, J. E Corporate Reputation Review 13 (1) : 38 ~ 51 [2010]
  • Types and dimensions of organization-public relationships in greater China
    Hung, C. F Public Relations Review 35 (1) : 181 ~ 186 [2009]
  • Trust and distrust: New relationships and realities
    Liwicki, R. J Academy of Management review 23 (3) : 438 ~ 458 [1998]
  • Toward a model of political organization–public relationships: Antecedent and cultivation strategy influence on citizens' relationships with political parties
    Seltzer, T Journal of Public Relations Research 23 (1) : 24 ~ 45 [2011]
  • The theory of planned behavior
    Ajzen, I. Organizational Behavior and Human Decision Processes 50 : 179 ~ 211 [1991]
  • The psychology of attitudes
    Eagly, A. H Harcourt [1993]
  • The practice of social research
    Babbie, E Thoon Wadsworth [2007]
  • The effects of blog-mediated public relations on relation trust
    Yang, S.-U Journal of Public Relations Research 21 (3) : 341 ~ 359 [2009]
  • The effect of web characteristics on relationship building
    Jo, S Journal of Public Relations Research 15 (3) : 199 ~ 223 [2003]
  • The difference between communal and exchange relationships: What it is and is not
    Clark, M. S Personality and Social Psychology Bulletin 19 (6) : 684 ~ 691 [1993]
  • Student–university relationships and reputation: a study of the links between key factors fostering students’ supportive behavioral intentions towards their university
    Sung, M Higher Education 57 (6) : 787 ~ 811 [2009]
  • Status of organization-public relationship research from an analysis of published articles, 1985–2004
    Ki, E.-J Public Relations Review 32 (2) : 194 ~ 195 [2006]
  • Searching for the organization-public relationship: A valid and reliable instrument
    Kim, Y Journalism & Mass Communication Quarterly 78 (4) : 799 ~ 815 [2001]
  • Revisiting organization-public relations research over thepast decade: Theoretical concepts, measures, methodologies and challenges
    Huang, Y. H Public Relations Review 39 (1) : 85 ~ 87 [2012]
  • Reliability and validity of organization-public relationship measurement and linkages among relationship indicators in a membership organization
    Ki, E.-J Journalism & Mass Communication Quarterly 84 (3) : 419 ~ 438 [2007]
  • Relationships between organizations and publics: development of a multi-dimensional organization-public relationship scale
    Bruning, S. D Public Relations Review 25 (2) : 157 ~ 170 [1999]
  • Relationship-building and behavioral outcomes: Exploring the connection between relationship attitudes and key constituent behavior
    Bruning, S. D Communication Research Reports 19 : 327 ~ 337 [2002]
  • Relationship management in public relations: dimensions of an organization-public relationship
    Ledingham, J. A Public Relations Review 24 (1) : 55 ~ 65 [1998]
  • Refined understanding of perspectives on employee-organization relationships: Themes and variations
    Ni, L Journal of Communication Management 11 (1) : 53 ~ 70 [2007]
  • Public relations: What research tells us
    Pavlik, J. V Sage [1987]
  • Public relations strategies, relational outcomes, and conflict management strategies
    Huang, Y. H University of Maryland [1997]
  • Public relations as relationship management: A relational approach to the study and practice of public relations
    Grunig, J. E Lawrence Erlbaum Associates : 23 ~ 53
  • Public relations as relationship management: A relational approach to the study and practice of public relations
    Ledingham, J. A Lawrence Erlbaum [2000]
  • Public relations as relationship management: A relational approach to the study and practice of public relations
    Broom, G. M Lawrence Erlbaum Associates : 3 ~ 22 [2000]
  • Public engagement in supportive communication behaviors toward an organization: Effects of relational satisfacation and organizational reputation in public relations management
    Hong, S Journal of Public Relations Research 23 (2) : 191 ~ 217 [2011]
  • Public Relatoins Theory II
    Ledingham, J. A Lawrence Erlbaum Associates : 465 ~ 483 [2007]
  • Public Relations Theory
    Gurnig, J. E Lawrence Erlbaum Associates [1989]
  • Perceptions of relationships and evaluations of satisfaction: an exploration of interaction
    Bruning, S. D Public Relations Review 26 (1) : 85 ~ 95 [2000]
  • PR 실무자와 기자의 언론관계성 인식 유형 연구 : 광주·전남지역 PR실무자와 기자를 대상으로
    신미현 언론과학연구 8 (4) : 441 ~ 479 [2008]
  • Organizational blogs and the human voice:Relational strategies and relational outcomes
    Kelleher, T Mediated Communication 11 (2) : 395 ~ 414 [2006]
  • Organisation-public relationships:Measurement validation in a university setting
    Jo, S Journal of Communication Management 9 (1) : 14 ~ [2004]
  • OPRA: A cross-cultural, multiple-item scale for measuring organization-public relationships
    Huang, Y. H Journal of Public Relations Research 13 (1) : 61 ~ 90 [2001]
  • Mutual benefit as outcome indicator: Factors influencing perceptions of benefit in organization–public relationships
    Bruning, S. D Public Relations Review 32 (1) : 33 ~ 40 [2006]
  • Mediation effects of organization-public relationship outcomes on public intentions for organizational supports
    Kang, M Journal of Public Relations Research 22 (4) : 477 ~ 494 [2010]
  • Mediating the power of antecedents in public relationships : A pilot study
    Bortree, D. S Public Relations Review 37 (1) : 44 ~ 49 [2011]
  • Measurement of organization-public relationships: Validation of measurement using a manufacturer-retailer relationship
    Jo, S Journal of Public Relations Research 18 (3) : 225 ~ 248 [2006]
  • Maximizing public relations with the organization–public relationship scale: Measuring a public’s perception of an art museum
    Banning, S. A Public Relations Review 33 (4) : 437 ~ 439 [2007]
  • Managing Public Relations
    Grunig, J. E Harcourt [1984]
  • Maintenance strategies and romantic relationship type, gender, and relational characteristics
    Stafford, L Journal of Social and Personal Relationships 8 : 217 ~ 242 [1991]
  • Improving the way we die:A coorientation study assessing agreement/disagreement in the organization–public relationship of hospices and physicians
    Kelly, K. S Journal of Health Communication 11 (6) : 607 ~ 627 [2006]
  • Implications of public relations for other domains of communication
    Grunig, J. E Journal of Communication 43 : 164 ~ 173 [1993]
  • Handbook of social spychology
    Eagly, A. H McGraw-Hill : 269 ~ 322 [1998]
  • Guidelines for measuring relationship in public relations
    Hon, L. C The Institute for Public Relations, Commission on PR Measurement and Evaluation [1999]
  • Exploring types of organization-public relationships and their implications for relationship management in public relations
    Hung, C. F Journal of Public Relations Research 17 (4) : 393 ~ 426 [2005]
  • Exploring negative dimensions of organization-public relationships (NOPR) in public relations
    Moon, B Journalism & Mass Communication Quarterly [2013]
  • Exploring adolescent–organization relationships: A study of effective relationship strategies with adolescent volunteers
    Bortree, D. S Journal of Public Relations Research 22 (1) : 1 ~ 25 [2010]
  • Expanding the organization-public relationship scale: exploring the role that structural and personal commitment play in organization-public relationships
    Bruning, S. D Public Relations Review 29 (3) : 309 ~ 319 [2003]
  • Excellence in public relations and communication management
    Grunig, L. A Lawrence Erlbaum Associates : 285 ~ 326 [1992]
  • Examining the role that personal, professional, and community relationships play in respondents
    Bruning, S. D Communication Quarterly 48 (4) : 437 ~ 448 [2000]
  • Examining city-resident relationships: Linking community relations, relationship building activities, and satisfaction evaluations
    Bruning, S. D Public Relations Review 30 (3) : 335 ~ 345 [2004]
  • Effects of the organization-public relational gap between experiential and expected relationship outcomes: Relational gap analysis
    Kang, M Journal of Communication Management 17 (1) : 40 ~ 55 [2013]
  • Effects of reputation, relational satisfaction, and customer-company identification on positive word-of-mouth intentions
    Hong, S Journal of Public Relations Research 21 (4) : 381 ~ 403 [2009]
  • Decomposing organizational reputation: The effects of organization-public relationship outcomes on cognitive representations of organizations and evaluations of organizational performance
    Yang, S.-U Journal of Communication Management 9 (4) : 305 ~ 326 [2005]
  • Cultural influence on relationship cultivation strategies:Multinational companies in China
    Hung, C. F Journal of Communication Management 8 (3) : 264 ~ 281 [2004]
  • Conversational voice, communicated commitment, and public relations outcomes in interactive online communication
    Kelleher, T Journal of Communication 59 (1) : 172 ~ 188 [2009]
  • Constructing a TPB questionnaire: Conceptual and methodological considerations
  • Building theory in public relations: interorganizational relationships as a public relations paradigm
    Ferguson, M. A Paper presented at the Association for Education in Journalism and Mass Communication Annual Convention [1984]
  • Building relationships between organizations and publics: Examining the linkage between organization‐public relationships, evaluations of satisfaction, and behavioral intent
    Bruning, S. D Communication Studies 55 (3) : 435 ~ 446 [2004]
  • Applying relationship management theory to the fundraising process for individual donors
    Waters, R. D Journal of Communication Management 12 (1) : 73 ~ 87 [2008]
  • An integrated model for organization-public relational outcomes, organizational reputation, and their antecedents
    Yang, S.-U Journal of Public Relations Research 19 (2) : 91 ~ 121 [2007]
  • A multilevel study of antecedents and a mediator of employee-organization relationships
    Kim, H Journal of Public Relations Research 19 (2) : 167 ~ 197 [2007]
  • A model of an organization–public relationship for the banking industry
    Ki, E.-J Public Relations Review 39 (2) : 216 ~ 218 [2013]
  • A measure of relationship cultivation strategies
    Ki, E.-J Journal of Public Relations Research 21 (1) : 1 ~ 24 [2008]