연구동향 분석

심미적 브랜드의 모티프와 스타일이 브랜드 평가에 미치는 영향

전주언 2014년

논문상세정보
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' 심미적 브랜드의 모티프와 스타일이 브랜드 평가에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • aesthetic brand
  • brandmotif
  • brandschematicity
  • brandstyle
  • processing fluency
  • 브랜드 모티프
  • 브랜드 스타일
  • 브랜드스키마티시티
  • 심미적 브랜드
  • 처리 유창성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,294 5

11.2%

' 심미적 브랜드의 모티프와 스타일이 브랜드 평가에 미치는 영향' 의 참고문헌

  • 한국보건산업진흥원
  • 이동 통신사의 기업 아이덴티티와 고객충성도와의 관계에 관한 연구 : 동일시를 매개변인으로
    문효진 염성원 광고학연구 21 (6) : 7 ~ 29 [2010]
  • 야후 18년 만에 새 로고 발표. 메이어 CEO 첫 실패작
  • 알파뉴메릭 브랜드네임의 유형이 브랜드태도에 미치는 영향 : 의미적 유창성을 중심으로
    이지은 광고학연구 23 (5) : 235 ~ 254 [2012]
  • 심미적 브랜드(Aesthetic Brand)란 무엇인가? : 심미적 브랜드의 개념화와 척도 개발
    전주언 광고학연구 24 (3) : 79 ~ 106 [2013]
  • 모토로라, 구글감성 담은 새로고 공개
  • 마이크로소프트, 25년 만에 로고교체 왜?
  • 기업 아이덴티티 표기 유형에 따른 소비자의 반응에 관한 탐색적 연구
    경주영 김소리 서찬주 광고학연구 24 (1) : 57 ~ 83 [2013]
  • The experiential aspects of consumption: consumer fantasies, feelings, and fun
    Holbrook, Morris B Journal of Consumer Research 9 (3) : 132 ~ 140 [1982]
  • The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
    Postrel, Virginia HarperCollins [2003]
  • The Mere Exposure Effect : An Uncetainty Reduction Explanation Revisited
    Lee, Angela Personality and Social Psychology Bulletin 27 (10) : 1255 ~ 1266 [2001]
  • The Impact of Incomplete Typeface Logos on Perceptions of the Firm
    Hagtvedt, Henrik Journal of Marketing 75 (4) : 86 ~ 93 [2011]
  • The Good, the Bad, and the Ugly:Influence of Aesthetics on Product Feature Judgements
    Hoegg, JoAndrea Journal of Consumer Psychology 20 (4) : 419 ~ 430 [2010]
  • The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
    Lee, Angela Journal of Marketing Research 41 (2) : 151 ~ 165 [2004]
  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity 3rd edition
    Keller, Kevin Lane Prentice Hall [2008]
  • Strategic Brand Concept-Image Management
    Park, C. Whan Journal of Marketing 50 (4) : 135 ~ 145 [1986]
  • Psychometric theory
    Nunnally, Jum C McGraw-Hill Book Company [1994]
  • Processing Fluency and Aesthetic Pleasure : Is Beauty in the Perceiver's Processing Experience?
    Reber, Rolf Personality and Social Psychology Review 8 (4) : 364 ~ 382 [2004]
  • Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
    Schmitt, Bernd H. The Free Press [1997]
  • Managing Brand Equity
    Aaker, David A Free Press [1991]
  • Individual Differences in the Centrality of Visual Product Aesthetics : Concept and Measurement
    Bloch, Peter H. Journal of Consumer Research 29 (4) : 551 ~ 565 [2003]
  • Individual Differences in Brand Schematicity
    Puligadda, Sanjay Journal of Marketing Research 49 (1) : 115 ~ 130 [2012]
  • Imagery Fluency and Narrative Advertising Effects
    Chang, Chingching Journal of Advertising 42 (1) : 54 ~ 68 [2013]
  • Hedonic Consumption : Emerging Concepts, Methods and Propositions
    Hirschman, Elizabeth C. Journal of Marketing 46 (3) : 92 ~ 101 [1982]
  • Feminine to Smell but Masculine to Touch Multisensory Consistency and Its Effect on the Aesthetic Experience?
    Krishna, Aradhna Journal of Consumer Psychology 20 (4) : 410 ~ 418 [2010]
  • Emotional design : why we love (or hate) everyday things
    Norman, Donald A Basic Books [2004]
  • Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgement
    Janiszewski, Chris Journal of Consumer Research 28 (1) : 18 ~ 32 [2001]
  • Curating the JCP Special Issue on Aesthetic in Consumer Psychology : An Introduction to the Aesthetics Issue
    Patrick, Vanessa M. Journal of Consumer Psychology 20 (4) : 393 ~ 397 [2010]
  • Culture and Consumption
    McCracken, Grant Indiana University Press [1988]
  • Consumer Evaluations of Brand Extension
    Aaker, David A Journal of Marketing 54 (1) : 27 ~ 41 [1990]
  • Conceptualizing, Measuring, and Managing Customerbased Brand Equity
    Keller, Kevin Lane Journal of Marketing 57 (1) : 1 ~ 22 [2003]
  • Building strong brands
    Aaker, David A Free Press [1996]
  • Brand Experience:What Is It? How Is It Measured? Does It Affect Loyalty?
    Brakus, J. Joško Journal of Marketing 73 (3) : 52 ~ 68 [2009]
  • Art Infusion : The Influence of Visual Art on the Perception and Evaluation of Consumer Products
    Hagtvedt, Henrik Journal of Marketing Research 45 (3) : 379 ~ 389 [2008]
  • Aesthetic Products and Aesthetic Consumption : A Review, Consumption
    Charters, Steve Markets, and Culture 9 (3) : 235 ~ 255 [2006]
  • Aesthetic Principles and Cognitive Emotion Appraisals: How Much of the Beauty Lies in the Eye of the Beholder?
    Kumar, Minu Journal of Consumer Psychology 20 (4) : 485 ~ 494 [2010]
  • Aesthetic Package Design : A Behavioral, Neural, and Psychological Investigation
    Reimann, Martin Journal of Consumer Psychology 20 (4) : 431 ~ 441 [2010]
  • Aesthetic Incongruity Resolution
    Patrick, Vanessa M. Journal of Marketing Research 48 (2) : 393 ~ 402 [2011]