연구동향 분석

지상파 TV에서 중간광고 도입에 대한 태도

정진택 김구성 2014년

논문상세정보
인용/피인용
' 지상파 TV에서 중간광고 도입에 대한 태도' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • advertising regulation for total amount
  • in-programadvertising
  • terrestrial broadcast
  • 광고총량제
  • 전문가 인식
  • 중간광고
  • 중간광고제도
  • 지상파 tv
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
892 0

0.0%

' 지상파 TV에서 중간광고 도입에 대한 태도' 의 참고문헌

  • 지상파 방송의 광고활성화 방안에 대한 연구 - 광고총량제, 중간광고 도입을 중심으로
    서범석 광고연구 94 (94) : 94 ~ 116 [2012]
  • The Study of Introduction Method of In-Program Advertising
    Kim Sang-Hoon The Korean Journal of Advertising 18 (5) : 351 ~ 364 [2007]
  • Special seminars for improving broadcast advertising improve: in-program advertising and Advertising Regulation for Total Amount
  • Research on in-program advertising is the impact of the economic effects
    Park Nosung [2004]
  • Program, in-program advertising. KBS License Fee Hike
    Kim Kwan-Myung The Korea Times on Nov. 13 [1997]
  • Prisoners sovereignty and broadcast advertising system: PPL and In-program advertising, Advertising Regulation for Total Amount
    Chung Yeon woo Korea Institute of Communication Seminar [2005]
  • In-program advertising, Advertising Regulation for Total Amount, The problem with the effect of media reps
    Shin Tae-Sub Citizens' Coalition for Democratic Media System Improvement organizers broadcast advertising published a discussion paper [2005]
  • In-program advertising is allowed viewers serious infringement of sovereignty. Issues and discussions
    Lim Dong-Wook academic seminars Korea Institute Press : 10 ~ 18 [2000]
  • In-program advertising debate on what is the problem? Korea Advertising Society debate
  • In-program advertising Line is needed. Advertising Information