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사전예약판매 전략이 소비자의 선택에 미치는 영향

김경호 ( Kyung Ho Kim ) 전성률 ( Sung Youl Jun ) 박혜경 ( Hye Kyung Park ) 년

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' 사전예약판매 전략이 소비자의 선택에 미치는 영향' 의 참고문헌

  • 제품지식이 적은 소비자의 원산지 정보 및 광고모델 정보활용전략 : 정보처리동기와 제품유형의 조절적 역할을 중심으로
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  • Advance-Purchase Discounts and Price Discrimination in Competitive Markets
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  • Advance Demand Information, Price Discrimination, and Preorder Strategies
    Li, Cuihong Manufacturing and Service Operations Management 15 (1) : 57 ~ 71 [2013]
  • Advance Booking Discount Programs under Retail Competition
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