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고객참여행동과 프렌드십의 관계 및 이들의 관계마케팅 성과에의 영향

안진우 년

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    • 저자 안진우
    • 제어번호 99802244
    • 학술지명 경영과 정보연구
    • 권호사항 Vol. 32 No. 2 [ 2013 ]
    • 발행처 대한경영정보학회
    • 자료유형 학술저널
    • 수록면 137-164 ( 28쪽)
    • 언어 Korean
    • 출판년도 2013
    • KDC 325
    • 등재정보 KCI등재
    • 판매처 학술교육원
    유사주제 논문( 9,595)
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' 고객참여행동과 프렌드십의 관계 및 이들의 관계마케팅 성과에의 영향' 의 참고문헌

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  • 서비스고객의 개인가치와 서비스접점 특성이고객참여행위에 미치는 영향
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    박종희 마케팅관리연구 12 (3) : 19 ~ 42 [2007]
  • 기술적,기능적 고객의 역할에 의한 고객참여행동과 시민행동이 서비스 품질에 미치는 영향에 관한 연구
  • 고객참여의 중요성과 서비스 접점에서의 만족을 통한긍정적인 고객결과와의 관계에 관한 연구
    서문식 안진우 고객만족경영연구 10 (1) : 31 ~ 49 [2008]
  • 고객참여가 서비스접점에서 서비스제공자와의 상호작용과 감정적 요소에 미치는 영향 - 사회교환의 감정이론을 중심으로
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  • 고객의 참여행동과 시민행동이 서비스 품질지각과 재구매의도에 미치는 영향
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