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한약재 도매상과 한의원간의 관계특성, 만족 및 협력

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' 한약재 도매상과 한의원간의 관계특성, 만족 및 협력' 의 참고문헌

  • 한약재 구매자-공급자 협력에 관한 탐색적 연구 -만족, 보상력, 신뢰를 중심으로-
    식품유통연구 27 (2) : 127 ~ 145 [2010]
  • 의약품 도매상과 약국 간 관계특성과 협력에 관한 연구
    김상현 김재륜 Journal of Global Scholars of Marketing Science(마케팅과학연구) 13 (13) : 183 ~ 208 [2004]
  • 유통업체의 영향전략이 소매업체의 기회주의 성향에 미치는 영향: 신뢰의 조절효과를 중심으로
    노원희 노현희 오세조 마케팅연구 25 (2) : 41 ~ 63 [2010]
  • 식약공용 한약재의 관리 방안에 관한 연구
    대한본초학회지 27 (2) : 25 ~ 29 [2012]
  • 관계혜택과 관계비용이 장기지향성과 협력에 미치는 영향 -제품공급업체를 중심으로-
    마케팅논집(Journal of Marketing Studies) 18 (4) : 1 ~ 19 [2010]
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