연구동향 분석

항공운송기업의 광고비 지출과 기업가치

오윤경 ( Yun Kyung Oh ) 김남곤 ( Nam Gon Kim ) 2013년

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' 항공운송기업의 광고비 지출과 기업가치' 의 참고문헌

  • 항공사 경영성과 결정요인에 대한 개념적 연구
    한국항공경영학회지 8 (1) : 139 ~ 153 [2010]
  • 코스닥시장 상장법인의 연구개발투자가영업성과와 기업가치에 미치는 영향
  • 유가가 항공관련기업의 성과에 미치는 영향
    한국항공경영학회지 7 (2) : 129 ~ 140 [2009]
  • 서비스마케팅
    이유재 학현사 [2013]
  • 브랜드 구축으로 인한 광고 및 연구개발 지출의 이익효과차이
    류지호 조성표 회계학연구 31 (4) : 25 ~ 52 [2006]
  • 무형자산 관련 회계정보의 기업가치 관련성에 관한연구
    정혜영 조성인 회계학연구 29 (3) : 1 ~ 32 [2004]
  • 광고비 및 연구개발비 지출이 기업가치에 미치는 영향
    崔正鎬 회계학연구 19 (4) : 103 ~ 122 [1994]
  • www.iata.org/economics
  • Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
    Journal of Marketing 75 (1) : 109 ~ 124 [2011]
  • US Air-America West deal talk?
  • The Value-Relevance of Advertising: Evidence from Pharmaceutical Industry
    Journal of Accounting Auditing, and Finance 25 (1) : 85 ~ 120 [2010]
  • Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Salesforce, Contingent on Spending Level for Advertising
    Journal of Marketing 75 (4) : 68 ~ 85 [2011]
  • Southwest Airlines, Southwest Airlines Co. Annual Report
  • Product Market Advertising and New Equity Issues
    Journal of Financial Economics 92 (1) : 40 ~ 65 [2009]
  • Product Innovations, Advertising, and StockReturns
    Hanssens Journal of Marketing 73 (1) : 24 ~ 43 [2009]
  • On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth
    Journal of Retailing 88 (4) : 447 ~ 461 [2012]
  • Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?
    Marketing Science 28 (2) : 239 ~ 250 [2009]
  • Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review & Meta-analysis
    Journal of the Academy of Marketing Science 33 (4) : 445 ~ 460 [2005]
  • Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research”, in Commentaries and Rejoinder to “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions
    Journal of Marketing Research 46 (3) : 313 ~ 319 [2009]
  • Gaining Comparative Advantage Through Discretionary Expenditures: The Returns to R&D and Advertising
    Management Science 38 (9) : 1264 ~ 1279 [1992]
  • Financial strength and product market behavior: The real effects of corporate cash holdings
    Fresard Journal of Finance 65 (3) : 1097 ~ 1122 [2010]
  • Earnings,Book Values, and Dividends in Security Valuation
    Ohlson Contemporary Accounting Research 11 : 661 ~ 687 [1995]
  • Does Advertising Spending Really Work? The Intermediate Role of Analysis in the Impact of Advertising on Firm Value
    Journal of the Academy of Marketing Science 20 (4) : 604 ~ 625 [2012]
  • Direct and Indirect Effects of Advertising Spending on Firm Value
    Journal of Marketing 74 (1) : 20 ~ 33 [2010]
  • Corporate Capital Structure and the Characteristics of Supplier and Customer Markets
    Journal of Financial Economics 83 (2) : 321 ~ 365 [2007]
  • Buyer-Supplier Relationships and the Stakeholder Theory of Capital Structure
    Journal of Finance 63 (5) : 2507 ~ 2552 [2008]
  • Amortization Policy for Advertising and R&D Expenditures
    Journal of Accounting Research 23 (1) : 326 ~ 335 [1985]
  • Advertising, Research and Development, and Systematic Risk of the Firm
    Journal of Marketing 71 (1) : 35 ~ 48 [2007]
  • Advertising, R&D expenditures and the market value of the firm
    Chauvin Hirschey Financial Management 22 (4) : 128 ~ 140 [1993]
  • A Simple Approximation of Tobin'sq
    Chung S.W.Pruitt Financial Management 23 : 70 ~ 74 [1994]
  • 2011 일본지진이 항공운송기업 주식가치에 미치는 영향
    한국항공경영학회지 9 (4) : 49 ~ 58 [2011]