연구동향 분석

잠재평균분석을 통한 이동통신사 고객 충성도 비교

이형탁 김문섭 2013년

논문상세정보
    • 저자 이형탁 김문섭
    • 제어번호 99582931
    • 학술지명 경영연구
    • 권호사항 Vol. 28 No. 1 [ 2013 ]
    • 발행처 한국산업경영학회
    • 발행처 URL http://www.kaiba.or.kr
    • 자료유형 학술저널
    • 수록면 241-265 ( 25쪽)
    • 언어 -
    • 출판년도 2013
    • KDC 320
    • 등재정보 KCI등재
    • 소장기관 영남대학교 중앙도서관 영남대학교 중앙도서관
    • 판매처 교보문고
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' 잠재평균분석을 통한 이동통신사 고객 충성도 비교' 의 참고문헌

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    김창호 황의록 광고연구 26 : 55 ~ 84 [1995]
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  • 경쟁우위 마케팅전략
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  • The behavioral consequence of service quality
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  • The antecedents and consequences of customer satisfaction for firms
    Anderson, E, W. Sullivan, M.W. Marketing Science 12 (2) : 125 ~ 143 [1993]
  • The Theory of Stochastic Preference and BrandSwitching
    Frank M.B Journal of Marketing Research 11 : 1 ~ 20 [1974]
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    Bollen, Kenneth A Wiley [1989]
  • Structural Equation Modelingin Practices: a Review and Recommended Two-Step Approach
    Anderson Anderson, J. C. Gerbing Psychological Bulletin 103 (3) : 411 ~ 423 [1988]
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    Journal of Consulting and Clinical Psychology 62 : 488 ~ 499 [1994]
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    Cohen Cohen, J. Lawrence Erlbaum [1988]
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    Arndt Journal of Marketing Research 1 (4) : 291 ~ 295 [1967]
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    Journal of Marketing 64 : 34 ~ 49 [2000]
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  • Marketing service relationships: The role of commitment
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    Reichheld Harvard Business Review 71 (2) : 64 ~ 73 [1993]
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