논문상세정보
소비자의 마케팅 프로그램 참여가 소비자의 브랜드에 대한 친밀감, 열정, 몰입에 미치는 영향
이원준
2009년
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소비자의 마케팅 프로그램 참여가 소비자의 브랜드에 대한 친밀감, 열정, 몰입에 미치는 영향' 의 주제별 논문영향력
| 주제 |
|
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|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 2,291 | 2 |
0.0% |
주제별 논문영향력
' 소비자의 마케팅 프로그램 참여가 소비자의 브랜드에 대한 친밀감, 열정, 몰입에 미치는 영향' 의 참고문헌
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온라인 구전 수용과 확산 경로에 대한 이중경로 모형에 관한 연구[2004]
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소비자-브랜드 관계 유형과 영향요인에 관한 실증연구[2002]
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미일 대학의 산학연계 메커니즘과 시사점[2007]
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