연구동향 분석

쿠폰유형 및 쿠폰 메시지 프레이밍이 소비자의 쿠폰이용의도에 미치는 효과

허종호 남상민 김경호 2006년

논문상세정보
    • 저자 허종호 남상민 김경호
    • 제어번호 5000742
    • 학술지명 소비자학연구
    • 권호사항 Vol. 17 No. 3 [ 2006 ]
    • 발행처 한국소비자학회
    • 자료유형 학술저널
    • 수록면 1-19 ( 19쪽)
    • 언어 -
    • 출판년도 2006
    • KDC 300
    • 등재정보 KCI등재
    • 소장기관 가톨릭대학교 성심교정도서관 영남대학교 중앙도서관 영남대학교 중앙도서관
    • 판매처 한국학술정보
    유사주제 논문( 153)
인용/피인용
' 쿠폰유형 및 쿠폰 메시지 프레이밍이 소비자의 쿠폰이용의도에 미치는 효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경제각론
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
154 7

0.0%

' 쿠폰유형 및 쿠폰 메시지 프레이밍이 소비자의 쿠폰이용의도에 미치는 효과' 의 참고문헌

  • 한경비즈니스
  • 판매촉진 수단 유형의 판촉효과 비교
    김주영 34 (2) 445 ~ 467 [2005]
  • 쿠폰 미지참으로 인한 후회감이 구매행동에 미치는 영향에 관한 연구
    김학균 이유재 32 (1) 233 ~ 254 [2003]
  • 소비자 의사결정-정보처리적 접근을 중심으로
    하영원 11 (2) 1 ~ 38 [2000]
  • 금연광고 메시지 유형의 효과분석 메시지 프레이밍과 메시지 소구방향의 매개역할
    11 (1) 133 ~ 157 [2000]
  • Valuing Environmental Resources: A Constructive Approach 7
    177 ~ 197 [1993]
  • The Theory of Reasoned Applied to Coupon Usage 11
    795 ~ 809 [1984]
  • The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity 35
    Kalra, A 210 ~ 224 [1998]
  • The Excitement of Getting a Bargain: Some Hypotheses Concerning the Origins and Effects of Smart-Shopper Feelings 16 (1)
    447 ~ 453 [1989]
  • The Effects of the Type of Coupon and Coupon Message Framing on Consumers' Coupon Usage Intention
  • The Effect of Message Framing on Breast Self-Examination Attitudes, Intentions, and Behavior 52
    500 ~ 510 [1987]
  • The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior Across Product Classes 51
    99 ~ 110 [1987]
  • Stereotyping, Prejudice, and Discrimination
    [1998]
  • Relating Coupon Redemption Rates to Past Purchasing of the Brand 25
    40 ~ 47 [1985]
  • Prospect Theory: An Analysis of Decision under Risk 47
    263 ~ 291 [1979]
  • Pre- Trial Cognitive Effects of Cents-off Coupons 12 (2)
    24 ~ 33 [1983]
  • Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation 24
    395 ~ 408 [1998]
  • Modeling the Coupon Redemption Decision 12
    [1985]
  • Mental Accounting and Consumer Choice 4
    199 ~ 214 [1985]
  • Mental Accounting and Changes in Price: The Frame Depen- dence of Reference Dependence 22
    90 ~ 97 [1995]
  • Measuring the Involvement Construct 12
    Zaichkowsky 341 ~ 352 [1985]
  • Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
  • Impact of Deals and Deal Retraction on Brand Switching 15
    Dodson 72 ~ 81 [1978]
  • How Consumers are Affected by Framing of Attribute Information Before and After Consuming the Product
    374 ~ 378 [1988]
  • Factors Affecting Coupon Redemption Rates 46
    102 ~ 113 [1982]
  • Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective 54
    54 ~ 67 [1990]
  • Couponing Behaviors of the Market Haven: Profile of a Super Couponer 15
    354 ~ 359 [1988]
  • Coupon and Rebates: Profits on the Dotted Line
    Bowman [1980]
  • Coupon Redemption 18
    Ward 51 ~ 58 [1978]
  • Coupon Redeemers: Are They Better Shoppers?
    Levedahl 22 264 ~ 283 [1988]
  • Coupon Characteristics and Redemption Intentions: A Segment-Level Analysis 15
    Ramaswamy, V 59 ~ 80 [1998]
  • Coupon Attractiveness and Coupon Proneness: A Framework For Modeling Coupon Redem- ption 34
    Srini S. Srinivasan 517 ~ 525 [1997]
  • Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions 9
    31 ~ 36 [1980]
  • Consumer Promotions and the Acceleration of Product Purchases 4
    147 ~ 165 [1985]
  • Consumer Perceptions of Multi-Dimensional Prices 24
    392 ~ 399 [1997]
  • Consumer Characteristics Associated With Dealing: An Empirical Example 8
    118 ~ 120 [1971]
  • Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familarity 58
    94 ~ 105 [1994]
  • Behavioral Learning Theory; It's Relevance to Marketing and promotion
    Rothschild Journal of Marketing 45 (2) 70 ~ 78 [1981]
  • Analyzing Incremental Sales from a Direct Mail Coupon Promotions 53
    61 ~ 78 [1989]
  • An Integrated Frame- work for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption 31
    533 ~ 544 [1994]
  • Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications, 4th ed
    [1997]
  • A Price Discrimination Theory of Coupons 3
    128 ~ 147 [1984]