쿠폰유형 및 쿠폰 메시지 프레이밍이 소비자의 쿠폰이용의도에 미치는 효과
-
-
저자
허종호
남상민
김경호
-
제어번호
5000742
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학술지명
소비자학연구
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권호사항
Vol.
17
No.
3
[
2006
]
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발행처
한국소비자학회
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자료유형
학술저널
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수록면
1-19
(
19쪽)
-
언어
-
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출판년도
2006
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KDC
300
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등재정보
KCI등재
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소장기관
가톨릭대학교 성심교정도서관
영남대학교 중앙도서관
영남대학교 중앙도서관
-
판매처
한국학술정보
'
쿠폰유형 및 쿠폰 메시지 프레이밍이 소비자의 쿠폰이용의도에 미치는 효과' 의 주제별 논문영향력
논문영향력 요약
주제 |
|
동일주제 총논문수 |
논문피인용 총횟수 |
주제별 논문영향력의 평균 |
154
|
7
|
|
주제별 논문영향력
논문영향력
주제 |
주제별 논문수 |
주제별 피인용횟수 |
주제별 논문영향력 |
주제분류(KDC/DDC) |
경제각론
|
154
|
0
|
|
계 |
|
154
|
0
|
|
* 다른 주제어 보유 논문에서 피인용된 횟수 |
7
|
|
'
쿠폰유형 및 쿠폰 메시지 프레이밍이 소비자의 쿠폰이용의도에 미치는 효과' 의 참고문헌
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-
-
-
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Valuing Environmental Resources: A Constructive Approach 7
177 ~ 197
[1993]
-
The Theory of Reasoned Applied to Coupon Usage 11
795 ~ 809
[1984]
-
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity 35
-
The Excitement of Getting a Bargain: Some Hypotheses Concerning the Origins and Effects of Smart-Shopper Feelings 16 (1)
447 ~ 453
[1989]
-
The Effects of the Type of Coupon and Coupon Message Framing on Consumers' Coupon Usage Intention
-
The Effect of Message Framing on Breast Self-Examination Attitudes, Intentions, and Behavior 52
500 ~ 510
[1987]
-
The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior Across Product Classes 51
99 ~ 110
[1987]
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Stereotyping, Prejudice, and Discrimination
[1998]
-
Relating Coupon Redemption Rates to Past Purchasing of the Brand 25
40 ~ 47
[1985]
-
Prospect Theory: An Analysis of Decision under Risk 47
263 ~ 291
[1979]
-
Pre- Trial Cognitive Effects of Cents-off Coupons 12 (2)
24 ~ 33
[1983]
-
Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation 24
395 ~ 408
[1998]
-
Modeling the Coupon Redemption Decision 12
[1985]
-
Mental Accounting and Consumer Choice 4
199 ~ 214
[1985]
-
Mental Accounting and Changes in Price: The Frame Depen- dence of Reference Dependence 22
90 ~ 97
[1995]
-
Measuring the Involvement Construct 12
-
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
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Impact of Deals and Deal Retraction on Brand Switching 15
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How Consumers are Affected by Framing of Attribute Information Before and After Consuming the Product
374 ~ 378
[1988]
-
Factors Affecting Coupon Redemption Rates 46
102 ~ 113
[1982]
-
Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective 54
54 ~ 67
[1990]
-
Couponing Behaviors of the Market Haven: Profile of a Super Couponer 15
354 ~ 359
[1988]
-
Coupon and Rebates: Profits on the Dotted Line
-
-
Coupon Redeemers: Are They Better Shoppers?
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Coupon Characteristics and Redemption Intentions: A Segment-Level Analysis 15
-
Coupon Attractiveness and Coupon Proneness: A Framework For Modeling Coupon Redem- ption 34
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Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions 9
31 ~ 36
[1980]
-
Consumer Promotions and the Acceleration of Product Purchases 4
147 ~ 165
[1985]
-
Consumer Perceptions of Multi-Dimensional Prices 24
392 ~ 399
[1997]
-
Consumer Characteristics Associated With Dealing: An Empirical Example 8
118 ~ 120
[1971]
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Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familarity 58
94 ~ 105
[1994]
-
Behavioral Learning Theory; It's Relevance to Marketing and promotion
Rothschild
Journal of Marketing 45 (2) 70 ~ 78
[1981]
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Analyzing Incremental Sales from a Direct Mail Coupon Promotions 53
61 ~ 78
[1989]
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An Integrated Frame- work for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption 31
533 ~ 544
[1994]
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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications, 4th ed
[1997]
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A Price Discrimination Theory of Coupons 3
128 ~ 147
[1984]
'
쿠폰유형 및 쿠폰 메시지 프레이밍이 소비자의 쿠폰이용의도에 미치는 효과'
의 유사주제(
) 논문