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프로스포츠 팀의 공익연계마케팅 활용 방안
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2004년
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이승철
참고문헌( 43)
유사주제 논문( 1,196)
체육학, 스포츠 1,196건
인용/피인용
프로스포츠 팀의 공익연계마케팅 활용 방안
' 프로스포츠 팀의 공익연계마케팅 활용 방안' 의 주제별 논문영향력
논문영향력 요약
주제
체육학, 스포츠
동일주제 총논문수
논문피인용 총횟수
주제별 논문영향력의 평균
1,197
5
0.1%
자세히
주제별 논문영향력
논문영향력
주제
주제별 논문수
주제별 피인용횟수
주제별 논문영향력
주제분류(KDC/DDC)
체육학, 스포츠
1,197
1
0.1%
계
1,197
1
0.1%
* 다른 주제어 보유 논문에서 피인용된 횟수
4
닫기
' 프로스포츠 팀의 공익연계마케팅 활용 방안'
의 참고문헌
비주얼커뮤니케이션: 메시지가 있는 이미지. P. M. Lester의 Visual communication: Images with message
[2001]
공익펀드에 투자하면 돈 벌고 좋은 일도 하고
42 ~
[2001]
공익연계 마케팅이 소비자 반응에 미치는 효과
김자경
김정현
12 (3) 31 ~ 52
[2001]
공익마케팅: 영혼이 있는 브랜드 만들기
[2003]
When the cause is just 20
27 ~ 31
[1999]
WNBA breast health awareness
[2003]
The marketing challenge: Towards being profitable and socially responsible 7
497 ~ 507
[1998]
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products 29 (4)
13 ~ 24
[2000]
The effect of product type and donation magnitude on willingness to pay more for a charity-linked brand 8 (3)
214 ~ 241
[1999]
The company and the product: Corporate associations and consumer product associations 61
68 ~ 84
[1997]
The Influence of Cause-Related Marketing on Consumer Choice : Does One Good Turn Deserve Another? 28 (2)
Barone, J
248 ~ 262
[2000]
Tactical considerations for the effective use of cause-related marketing
Journal of Applied Business Research 58 ~ 65
[1991]
St. Jude classic history
[2003]
Societal marketing and morality 26
548 ~ 569
[2002]
See a game, make a donation: Teams come up with creative ways to contribute 5 (30)
18 ~
[2002]
Reebok human rights award
[2003]
Read to archive
[2003]
Profits for nonprofits: Find a corporate partner 74
47 ~ 59
[1996]
Preferences and reasons for communicating probabilistic information in verbal or numerical terms Bulletin of the Psychonomic Society
135 ~ 138
[1993]
Office devote Zo's summer groove-event
[2003]
NFL, United Way "Huddle" together
[2003]
Is there profit in CRM tie-ups?
27 ~
[2000]
Hockey fight cancer
[2003]
History
Cohen
[1988]
Good cause, good business
21 ~ 24
[1999]
Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell 8 (3)
215 ~ 241
[1998]
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 38
Sen, S
225 ~ 243
[2001]
Corporate social responsibility and cause related marketing: An overview. 20
207 ~ 222
[2001]
Consumer reactions to corporate social responsibility: Do attributions make a difference?
[1996]
Consumer Perceptions of Organizations That Use Cause-Related Marketing
Ross
Journal of the Academy of Marketing Science 93 ~ 98
[1992]
Consistency in interpretation of probabilistic phrases
391 ~ 405
[1985]
Company advertising with a social dimension: The role of noneconomic criteria 60
Drumwright, E
71 ~ 87
[1996]
Charitable support has the power to boost a corporate brand to new heights But tying the company to the right nonprofit is essential
[2002]
Cause-related marketing trends reports 1997: CRM becomes a tie-breaker in the purchase decision
[1997]
Cause related marketing: Who cares who wins?
[1999]
Building Brand Equity Through Corporate Societal Marketing 21 (1)
Hoeffler, S
78 ~ 89
[2002]
Brand spirit: How cause related marketing builds brands. Chichester
[1999]
Boston red sox and Jimmy fund
[2003]
Better up for 21st century literacy
[2003]
Are good causes good marketing? Businessweek
64 ~ 66
[1994]
A frame for understanding cause-related sport marketing program 4 (4)
313 ~ 333
[2003]
A coalignment of marketing strategy and corporate philanthropy
Journal of Marketing 58 ~ 74
[1988]
A benchmark survey of consumer awareness and attitudes towards cause-related marketing
[1999]
' 프로스포츠 팀의 공익연계마케팅 활용 방안'
의 유사주제(
) 논문