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판매촉진 수단 유형의 판촉효과 비교
김주영
2005년
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김주영
참고문헌( 37)
유사주제 논문( 2,292)
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판매촉진 수단 유형의 판촉효과 비교
' 판매촉진 수단 유형의 판촉효과 비교' 의 주제별 논문영향력
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주제
경영관리
동일주제 총논문수
논문피인용 총횟수
주제별 논문영향력의 평균
2,291
9
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자세히
주제별 논문영향력
논문영향력
주제
주제별 논문수
주제별 피인용횟수
주제별 논문영향력
주제분류(KDC/DDC)
경영관리
2,293
1
0.0%
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2,293
1
0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수
8
닫기
' 판매촉진 수단 유형의 판촉효과 비교'
의 참고문헌
프로모션 에센스, 무역경영사, 판매촉진-광고(SPAD)의 감정적 효과에대한 실증적 연구
(8호, 가을호) 79 ~ 90
[2000]
판매촉진에 관한 문헌 연구
김성영
(20) 51 ~ 69
[1993]
전사적 관점의 마케팅
[2000]
소비자의 인구통계적 특성이 판매촉진 민감도에 미치는 영향에 관한 연구
김동훈
김현정
이승원
13 (1) 99 ~ 117
[2002]
in Handbook of Social Psychology
231 ~ 310
[1985]
When DoPrice PromotionsAffect Pretrial Brand Evaluations?
Raghubir
36 211 ~ 222
[1999]
Using SupermarketScannerPanels to MeasuretheEffectivenessofCoupon Promotions
Klien
in Proceedings TheInstitute of Management Sciences 118 ~ 124
[1981]
Toward a Normative Modelof PromotionalDecisionMaking
Aaker
435 ~ 450
[1973]
The effect of a Direct Mail Coupon on BrandChoice Behavior
Bawa
Shoemaker
Journal of MarketingResearch (v) 370 ~ 376
[1987]
The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior Across Product Classes
Bawa
Robert W.Shoemaker
Journal of Marketing 99 ~ 110
[1987]
Sales Promotion Essentials: The 10 Basic Sales PromotionTechniques and How to Use Them, 3rd ed
Schultz
[1998]
Psychological Perspectives on Consumer Response to Sales Promotion
Prter R.Dickson
Sawyer
in Researchon Sales Promotion 47 ~ 62
[1984]
Promotion has a Negative Effecton Brand Evaluation - Or Does it? AdditionalDisconfirmming Evidence
Journal of MarketingResearch 143 ~ 148
[1992]
Measuring the Price Knowledge Shoppers Bring to the Store
Vanhuele
X.Dreze
6 72 ~ 85
[2002]
Marketing management: Analysis, planning and control (9th ed.)
Kotler
[1997]
Long-Term Effects ofPrice Promotions on Category Incidence, BrandChoice, and Purchase Quantity
36 421 ~ 439
[2002]
Journal of Marketing Research
Meyers-Levy
Sternthal
pp186-189
[1991]
Its relevance to marketing and promotions
Journal of Marketing 70 ~ 78
[1981]
In Promotional DecisionsUsing Mathmatical Models
50 ~ 85
[1967]
ImpactsofDealsand DealRetraction on Brand Switching
Dodson
72 ~ 81
[1978]
Effects of Trial and Incentiveson Repeat Purchase Behavior
263 ~ 239
[1976]
Effect of initial Selling price on subsequent sales
Doob
Saleng Tom Jr
Journal of Personality and Social Psychology : 345 ~ 350
[1969]
Determinants of CouponEffectiveness
in Advances and Practicesof Marketing Science 157 ~ 164
[1983]
Dealing-Temporary Price Cuts by Seller as anBuyer Discrimination Mechanism
Jeuland
Narasimhan
Journal of business 295 ~ 308
[1985]
Coupons in Context: Discounting Prices or DecreasingProfits?
Raghubir
80 1 ~ 12
[2004]
Consumer response to promotional deals
Babb
Cotton
Journal of Marketing 109 ~ 113
[1978]
Consumer Promotion and the Acceleration of Product Purchases
John Quelch
Neslin
147 ~ 165
[1985]
Consumer CharacteristicsAssociated with Dealing
Journal of MarketingResearch : 118 ~ 120
[1971]
Benefit Congruency Frameworkof Sales Promotion Effectiveness
64 65 ~ 81
[2000]
Analyzing incremental sales from adirect mail coupon promotion
Bawa
Shoemaker
66 ~ 78
[1989]
An Experimental Technique forExploring the Psychological Mechanisms ofthe Effects of Price Promotions
133 ~ 137
[1985]
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
Baohong Sun
Erdem
36 408 ~ 420
[2002]
An Analysis of Decision Under Risk
eco (metrica) 263 ~ 291
[1979]
A logitmodelofbrand choicecalibrated on scanner data
Guadangni
Little
203 ~ 238
[1983]
A Theoretical and Empirical Evaluationof Price Deals for Consumer Nondurables
Blattberg
Lieberman
Journal of Marketing 116 ~ 129
[1981]
A Price Discrimination Theory of Coupon
Narasimhan
128 ~ 147
[1984]
A Model forEvaluating the Profitability of Coupon Promotion
Neslin
Robert W.Shoemaker
361 ~ 388
[1983]
' 판매촉진 수단 유형의 판촉효과 비교'
의 유사주제(
) 논문